Stone Yard Inc. Case Study With Verified Results
Stone Yard Inc., BigCommerce Rebuild and Ecommerce SEO
Stone Yard Inc. designs and manufactures premium outdoor planters, seating, tables, fire features, water features, and architectural site furnishings in GFRC and Fiberstone, materials that reproduce the look of solid stone at a fraction of the weight. The company serves homeowners alongside interior designers, landscape architects, hospitality properties, commercial specifiers, and trade professionals. Egochi rebuilt the BigCommerce experience, strengthened organic visibility, and created clearer paths from product discovery to online purchases, trade inquiries, and custom project requests.
The Challenge
The previous website did not communicate the craftsmanship, material specifications, customization options, or commercial applications behind the products. Residential buyers needed dimensions, finishes, lead times, and installation detail; designers and trade professionals needed specifications, downloadable resources, custom-order help, and a fast way to request pricing. The structure also limited organic visibility across core categories: GFRC planters, lightweight outdoor furniture, commercial site furnishings, fire features, and hospitality outdoor decor.
Strategy & Solution
Egochi redesigned the storefront around Stone Yard’s two buying journeys: direct ecommerce purchases and specification-led trade projects. Products were organized by category, material, application, and buyer need, with product pages expanded to carry dimensions, materials, finishes, customization, installation guidance, and lead times beside clear purchase, pricing-request, and trade-team actions. The build added dedicated paths for residential, trade, hospitality, and commercial buyers, search-tuned category and material content, downloadable buying resources and technical specifications, faster templates with lighter image delivery, and analytics events for purchases, quote requests, trade inquiries, and downloads.
Results
- +94% Organic-Search Sessions
- +88% Engaged Sessions
- +91% Measured Sales Revenue
- $174.5K → $333.3K Avg Monthly Revenue
- $2.09M → $4M Measured Annual Revenue
Measured across matched 12-month periods: organic-search sessions up 94%, engaged sessions up 88%, and measured sales revenue up 91%, with average monthly revenue growing from $174,520 to $333,333 and measured annual revenue from $2.09 million to $4 million, $1.91 million in additional annual client revenue. The revenue figure counts completed BigCommerce orders plus attributable trade and custom-project sales connected to tracked website inquiries; cancellations, refunds, duplicates, taxes, and shipping are excluded. Sources: GA4, BigCommerce Analytics, Google Search Console, CallRail, CRM sales records, BigCommerce Order Reports, Microsoft Clarity, Supermetrics.