Office Express
Project Details
Industry: Furniture, Home & Garden
Platform: Squarespace
Services Provided: SEO, Web Design
Focus: Ecommerce
Business Type: B2B business-to-business
View ProjectProject Description
Office Express specializes in providing complete workplace solutions, from high-quality furnishings and interiors to expert interior design services, catering to modern business needs. In order to clearly showcase its extensive product range and design expertise, Office Express needed a fresh, engaging digital presence on Squarespace. Egochi was brought in to create a tailored web design that not only exudes professionalism but also enhances the user experience and boosts organic visibility through strategic SEO.
The new website was designed to reflect the sophisticated aesthetic of contemporary offices while ensuring that prospective clients could easily explore a full suite of workplace solutions. The project focused on creating a clean, modern layout with intuitive navigation, robust search engine optimization, and compelling visual storytelling to set Office Express apart in a competitive market.
The Challenge
Office Express was previously limited by a dated online presence that did not effectively communicate its full range of services or design quality. Visitors found it challenging to navigate the site, and the lack of optimized content meant that potential leads were lost in search engine results. The need for a comprehensive solution was clear: the website had to be redesigned to mirror the company’s innovative approach while also being optimized for organic search.
Strategy & Solution
Egochi launched a complete website redesign on Squarespace, focused on clarity, elegance, and functionality. By crafting a visually striking layout that emphasizes product imagery and design detail, the new site was built to capture the essence of Office Express’s expertise. Simultaneously, a robust SEO strategy was integrated to optimize every page with targeted keywords, ensuring higher visibility and improved user engagement. This dual approach allowed Office Express to highlight its comprehensive workplace solutions effectively while driving organic growth.
Results
The transformation led to significant improvements: organic search traffic increased by +87%, user engagement climbed by +75%, and conversion rates surged by +90%. The revamped website now stands as a digital showcase of Office Express’s high-quality services, driving new business opportunities and reinforcing the brand’s market leadership.
+87%
Organic Traffic Increase
+75%
User Engagement Boost
+90%
Conversion Growth
