Selkirk Sport

selkirk

Project Details

Industry: Sports & Outdoors

Platform: Magento

Services Provided: Pay-Per-Click (PPC), SEO, Web Design

Focus: Ecommerce

Business Type: B2C business-to-consumer

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Project Description

Selkirk Sport is a leader in pickleball equipment, offering high-quality paddles, gear, and apparel designed for both casual players and seasoned athletes. With the sport rapidly gaining popularity, Selkirk Sport needed a modern, dynamic website on Magento to showcase its innovative products and meet the demands of an expanding customer base. Egochi was tasked with building a fresh digital storefront that not only reflected the brand’s energetic spirit but also improved search performance and paid advertising results.

The project focused on delivering a clean, intuitive online experience that highlights the brand’s unique product features. By implementing a tailored SEO strategy and launching targeted PPC campaigns, Selkirk Sport was able to attract a highly engaged audience of pickleball enthusiasts. The goal was clear: create a website that stands out, converts visitors into loyal customers, and drives significant sales growth.

The Challenge

Before the overhaul, Selkirk Sport’s website was cluttered and failed to capture the excitement of the game. Poor search rankings and generic ad campaigns meant that potential customers struggled to find the brand online. This resulted in low visitor engagement and missed opportunities to connect with pickleball fans.

Strategy & Solution

Egochi revamped the website with a fresh design that is simple and engaging, ensuring that product details and visuals shine. A focused SEO campaign was launched, targeting niche keywords like “pickleball paddles” and “high-quality pickleball gear.” In parallel, custom PPC ads were created with clear, appealing messaging to drive high-intent traffic to the site. This two-pronged strategy was designed to build a strong digital presence and convert interest into sales.

Results

The new digital strategy made a significant impact: organic search traffic rose by +87%, the targeted PPC campaigns brought in an extra 25K visits per month, and overall sales revenue increased by $350K in the first quarter. These improvements have positioned Selkirk Sport as the go-to brand for pickleball enthusiasts.

+87%

Organic Traffic Rise

25K

New Visitors Monthly

$350K

Revenue Increase

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