Stone Yard Inc.
Project Details
Industry: Furniture, Home & Garden
Platform: BigCommerce
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
Stone Yard Inc. is a luxury outdoor brand offering exquisitely crafted planters, seating, fire tables, and decor that capture the enduring beauty of heavy stone while being remarkably lightweight. Using advanced materials such as GFRC and fiberstone, their products provide the look and feel of solid stone with enhanced durability and ease of installation. Seeking to elevate their premium online presence on BigCommerce, Stone Yard Inc. partnered with Egochi to create a digital experience that truly reflects its sophisticated craftsmanship and design innovation.
The goal was to design a site that not only showcases the intricate details and quality of each product but also drives customer engagement and conversion. Through a complete redesign and technical development overhaul, the project aimed to deliver a visually compelling, user-friendly platform that meets the high expectations of discerning buyers.
The Challenge
Despite having a strong product line that combined artistic design with cutting-edge materials, Stone Yard Inc. was facing difficulties in translating its luxury brand promise into an effective online experience. The previous website did not fully capture the essence of its premium products, and the user interface lacked the elegance and clarity required to convert high-end customers. This disconnect resulted in lower-than-expected engagement and a decline in online sales.
Strategy & Solution
To address these challenges, Egochi developed a comprehensive redesign strategy for the BigCommerce storefront. The process began with a deep dive into the brand’s aesthetic and customer expectations, leading to a modern, sleek design that emphasizes rich visuals and intuitive navigation. Every element was carefully selected to echo the premium nature of the products, while technical enhancements ensured fast load times and a smooth shopping experience. The new design was built with clear product pages, high-quality imagery, and detailed descriptions that highlighted the unique benefits of using GFRC and fiberstone.
Results
The transformation yielded impressive outcomes: organic traffic rose by +94%, user interactions improved by +88%, and overall sales increased by +91%. These results not only solidified Stone Yard Inc.’s position as a leader in luxury outdoor furnishings but also enhanced its reputation for quality and innovation in the digital space.
+94%
Organic Traffic Increase
+88%
User Engagement Lift
+91%
Sales Growth
