Ledge Lounger Case Study With Verified Results
Ledge Lounger, BigCommerce Design and Development
Ledge Lounger is a Texas outdoor furniture manufacturer founded by Christopher Anderson in 2011 in Katy, the company that helped create a product category: furniture designed for tanning ledges, sun shelves, and other shallow areas inside swimming pools. The catalog has grown past the original Signature Chaise into in-pool chairs, side tables, umbrellas, outdoor seating, dining furniture, fire features, floats, games, and accessories, sold directly to homeowners and through pool builders, designers, dealers, hospitality groups, and luxury resorts. Egochi redesigned and developed the BigCommerce storefront around those two very different buying journeys.
The Challenge
Premium pool furniture demands answers before the order: which products fit which water depths, dimensions, materials, colors, lead times, installation, and care. The previous site did not explain compatibility well, and it had to serve homeowners buying coordinated sets alongside commercial buyers requesting larger or customized orders. The mobile experience made comparison hard, which fed product uncertainty, abandoned carts, support questions, and missed commercial opportunities.
Strategy & Solution
Egochi redesigned the BigCommerce experience around product compatibility, visual configuration, and buyer type. Customers browse by where the furniture will live, dry patio or pool ledges at 0–9, 9–12, and 12–20 inches of water, with filtering by depth, category, collection, color, price, and availability. The build carried separate residential, commercial, trade, and dealer journeys, detailed dimensions and compatibility information, comparison and measurement help, bundles and coordinated sets, quick-ship indicators, cross-selling for accessories, commercial-project and dealer inquiry forms with quote and consultation pathways, performance work for heavy product imagery, and tracking that reports direct ecommerce separately from commercial sales.
Results
- 1.1% → 1.8% Mobile Conversion Rate
- $952 → $1,200 Average Order Value
- +58% Commercial and Dealer Inquiries
- $8.4M BigCommerce Ecommerce Revenue
- $12M Total Client Revenue Generated
In the first 12 months after launch: the mobile conversion rate rose from 1.1% to 1.8%, a 64% improvement, completed product-finder journeys grew 72%, add-to-cart actions 49%, and checkout completion 34%. Qualified commercial and dealer inquiries grew 58% while average direct order value climbed 26%, from $952 to roughly $1,200. The program produced $8.4 million in completed BigCommerce ecommerce revenue and $3.6 million in closed commercial, trade, and dealer revenue: $12 million in total client revenue directly generated. Revenue counts paid BigCommerce orders and closed commercial opportunities originating from tracked forms, calls, consultations, or dealer applications; cancellations, returns, refunds, taxes, shipping, duplicates, untracked dealer reorders, and open estimates are excluded. Sources: GA4, BigCommerce Analytics, BigCommerce Orders and Customer Reports, Google Search Console, Google Tag Manager, CRM closed-won reports, CallRail, Hotjar, Microsoft Clarity, Supermetrics.