Fundamentals
6 ptsHTTPS, viewport, canonical, robots.txt, sitemap, redirect chain. These are table stakes, so they earn almost nothing when present. A missing title or H1, noindex, or blocked crawling does not lose points; it caps the whole score.
Free SEO Audit Tool for Instant Scores and Expert Fixes
Egochi built this free SEO audit to score a page the way Google and AI answer engines actually read it. Enter a URL and get a graded report on screen in about 30 seconds.
- Scored 0 to 100 across twelve categories
- Semantic, entity, and E-E-A-T checks, not just hygiene
- AI readiness graded for AEO, GEO, LLMO, and AI Overviews
Your SEO Audit Report
Auditing your page right now
- Fetching your page like a crawler would
- Checking crawl access, redirects, and canonical signals
- Running Google PageSpeed for live Core Web Vitals
- Counting expected semantic terms and entities against your text
- Grading E-E-A-T, AI readiness, and the citability verdict
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Start With These Fixes
Your Prioritized Fix List
P0 blocks everything else, P1 moves the score most, P2 and P3 are the polish layer. Each item comes from a measured check or a labeled model review, never a template.
Turn your score into an action plan
This report covers one page. Egochi's paid audit crawls the whole site, adds backlinks and competitor context, and ends in a prioritized plan with a walkthrough call.
What Your Free Audit Scores
Every report is graded out of 100 points, and the basics are worth just 6 of them. The weight sits in the layers Google and AI engines actually judge: semantic coverage, entities, E-E-A-T, information gain, AI readiness. Links are counted inside your content, not your menu, and a page whose content-quality core earns under half its weight is capped no matter how clean its hygiene. The weights are published here because a score you cannot interrogate is marketing, not measurement. Anything we cannot measure on your run is excluded from your denominator, never guessed.
Semantic Keyword Coverage
12 ptsA model builds the set of terms a top-ranking page on your exact topic is expected to carry, and we then count each one against your actual text, headings, and opening. The expected set is model-derived; every count is measured on the page.
Entity-Based SEO
10 ptsThe named entities your topic calls for, plus whether the page declares its own entity: Organization or LocalBusiness schema, sameAs profile links, consistent brand naming, and a defining opening sentence engines can quote.
Topical and Internal Architecture
9 ptsInternal link volume and breadth, anchor quality, and breadcrumb schema. Full topical authority needs a site crawl, and we say so in the report instead of pretending one page can show it.
E-E-A-T Signals
12 ptsNamed authorship, external citations, content dating, sourced statistics, and whether review markup matches visible content. Unsupported superlatives with zero evidence cost you here.
Information Gain
10 ptsConcrete figures with named sources, structured comparisons, working tools, and first-hand evidence in the text. Generic pages that explain without evidencing score low by design.
AI Search Readiness
16 ptsFour points each for AEO (answer-first shape, FAQ integrity), GEO (citable, sourced substance), LLMO (llms.txt, AI crawler access, machine-readable identity), and an AI Overviews citability verdict from a model reading your page.
NLP Readability
6 ptsSentence length, run-on share, and a reading-ease estimate measured over your prose paragraphs. Engines parse what people can read.
Local SEO
5 ptsLocalBusiness schema completeness, visible address, click-to-call, and a map embed. Scored only when the page targets local intent; a national page is not penalized for having no address.
Conversion Intent
5 ptsAn early call to action, an on-page form, a direct contact path, and pricing transparency. Traffic that cannot convert is a vanity metric.
User Experience
4 ptsLive Google PageSpeed data: the mobile performance score, Largest Contentful Paint, and layout shift against Google’s own thresholds. If PageSpeed does not answer, these points leave your denominator instead of being guessed.
SERP Competitiveness
5 ptsHow your page stacks against what actually ranks. This module needs live SERP data and stays marked unknown until that source is connected. We would rather show you an honest gap than an invented number.
The technical and content checks mirror how our team audits client sites by hand. If the report flags crawl or markup problems, our technical SEO service fixes that layer; if titles, headings, and depth are the weak spots, that work lives in on-page SEO.
The AI Readiness Score Is What Other Free Tools Skip
A quarter of your grade measures whether ChatGPT, Google AI Overviews, and Perplexity can find, read, and quote the page. Four of those checks are worth knowing by name.
Blocked AI crawlers
If robots.txt blocks GPTBot, ClaudeBot, or PerplexityBot, those engines cannot cite you, no matter how good the content is. We read the file and name any bot you are turning away.
Answer-first structure
AI engines quote pages that answer the question in the first paragraph. We measure whether your opening actually carries a liftable answer or makes the reader scroll for it.
The llms.txt file
A small file that describes your site to AI systems in plain text. Cheap to add, still rare, and we check for it because early signals tend to become table stakes.
A model citability verdict
An AI model reads your page the way ChatGPT or Perplexity would and returns an honest verdict on how quotable it is, with specific fixes ranked for you.
Scoring is only the diagnosis. Egochi runs AI SEO services that do the treatment, from entity cleanup to the content shapes answer engines cite.
Run the Audit if You Recognize Yourself Here
Who this is for
- Business owners who want a straight answer on why a page underperforms before paying anyone.
- Marketers who need a scored baseline to show a boss or client what to fix first.
- Site owners preparing for AI search who want to know if answer engines can even read them.
When this may not be the right fit
- Your site is brand new with little content. Audit scores measure what exists; write the pages first.
- You already know the site has structural problems everywhere. Skip the diagnosis and start with a full crawl.
- You need backlink or competitor data today. That layer needs the paid audit, and no free tool does it honestly.
The businesses we work with usually arrive somewhere in the first list. The SEO case studies show what happened after the diagnosis turned into an engagement.
Three SEO Audit Myths Worth Clearing Up
Myth
A perfect score means page-one rankings.
No score does. The audit measures page health, and health is the entry ticket, not the trophy. Rankings also depend on authority, competition, and search intent, which is why the report pairs every score with what to do about it rather than a promise.
Myth
Free audit tools are just lead bait.
Some are, and the tell is a report that hides findings behind a sales call. This one shows every check, every result, and the full scoring model on this page. Yes, Egochi sees your submission, and we say so in plain text under the form.
Myth
The tool that flags the most issues is the most thorough.
Issue inflation sells software subscriptions. Two hundred warnings about missing alt text on footer icons bury the one canonical problem that actually costs rankings. We score a fixed set of checks that move results and rank the failures for you.
What One Page Can and Cannot Tell You
A single-page audit is a diagnosis of one page, and we would rather tell you its limits than pretend otherwise. Here is what this free report cannot see.
Crawl-wide problems
Duplicate content, broken links, orphan pages, redirect loops, and indexing bloat only show up when every URL on the site is crawled and compared.
Backlinks and authority
A backlink audit needs third-party index data and manual review, and it often explains rankings that on-page scores cannot.
Competitive context
A score of 78 means little until it sits next to the three pages that outrank you for the keyword you actually want.
Server logs and rendering
How Googlebot spends its crawl budget, and what JavaScript hides from it, takes log files and rendered-DOM testing, the deep end of a technical SEO audit.
That deeper work is where our paid SEO audit services begin. Egochi's full-site SEO audit runs $2,500 to $10,000 depending on site size, covers everything above, and ends in a prioritized action plan our team can execute or hand to yours. Prefer to start with a conversation instead of a report? Our SEO services page shows how the audit feeds a full engagement.
Free Audit or Paid Audit
| What you get | Free audit | Paid audit |
|---|---|---|
| Scope | One URL you choose | Every crawlable URL on the site |
| Scoring | 100-point score across 12 categories | Page-level and site-level scoring with priorities |
| AI readiness | Scored checks plus a model verdict | Full AEO, GEO, and LLMO review with fix plan |
| Backlinks | Not covered | Link profile, toxic links, gap vs competitors |
| Competitors | Not covered | Side-by-side against the pages that outrank you |
| Deliverable | On-screen report in about 30 seconds | Written action plan, walkthrough call, execution option |
| Price | Free | $2,500 to $10,000 one time |
Questions People Ask About SEO Audits
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How much does an SEO audit cost?
Automated single-page audits like this one are free. A professional full-site audit from Egochi runs $2,500 to $10,000 one time, depending on site size and complexity, and includes a prioritized action plan. Agencies that quote far less are usually reselling an automated crawl without the human analysis.
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What is included in an SEO audit?
A real audit covers technical crawlability, semantic and entity coverage, E-E-A-T signals, information gain, AI search readiness, readability, conversion paths, site speed, internal linking, and backlinks. This free version scores everything except backlinks and competitive context for one page. The paid version adds those plus a site-wide crawl with fixes ranked by impact.
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How long does an SEO audit take?
This free report takes about 30 seconds because it audits one page with live data. A full-site professional audit takes one to three weeks. Most of that time goes into human analysis, because the crawl itself is fast but deciding what actually matters for your revenue is not.
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Can I do an SEO audit myself?
Yes, and this tool is a fair place to start. Free tools catch mechanical problems like missing titles, slow pages, and blocked crawlers. What they cannot do is weigh findings against your competitors and your business model, or read what Search Console and Google Analytics say about the page, which is where an experienced analyst earns the fee.
Free SEO Audit FAQs
Do I need an account to run the free audit?
No. Enter the URL, your name, and your email, and the report renders on this page. We ask for the email because an Egochi analyst reviews submissions and will follow up if we see something worth a conversation.
Which URL should I enter?
The page you need to perform, not just the homepage. If a service page or product page is supposed to rank and bring in leads, audit that URL. Homepages usually score better than money pages, which is exactly why money pages deserve the check.
Why does my score change between runs?
Two of the data sources are live. Google PageSpeed re-tests the page on each run and its lab numbers vary a little, and the AI citability verdict comes from a model reading your page fresh each time. Swings of a few points are normal; big swings mean the page itself changed.
What happens to the information I submit?
Your name, email, and URL come to Egochi so a human can follow up. The page itself is fetched once for analysis, scored by our system with help from Google PageSpeed and an AI model review, and shown to you. We do not sell or share the data.
Is this audit a sales pitch?
The scores are honest either way. Plenty of pages test well here, and the report says so when they do. If yours tests poorly, the report shows exactly which checks failed, and you are free to fix them yourself with the details we give you.
What should I look for in an SEO audit provider?
Ask to see the scoring model, the SEO audit checklist they work from, and a sample report before you pay. A real audit weighs findings against your competitors and ranks fixes by impact; an automated crawl dressed up as analysis just counts warnings. Be wary of reports hidden behind a sales call, issue counts padded to alarm you, and quotes far below market, which usually mean no human ever reads the crawl.
How do I choose an SEO audit provider?
Ask whether a human works the checklist or a tool prints a PDF, because software finds symptoms and people find causes. Ask how findings get prioritized; a hundred issues without an order is homework, not an audit. Ask whether fixes are scoped with the findings. Ask to see a sample audit with the client name removed. And ask what the audit costs, in a number, before the call ends.