Category Archive for: Search Engine Optimization


Google Helpful Content Update 2023 Explained

In the pursuit of delivering the most relevant and user-centered search results, Google continually refines its algorithms. One such significant refinement is the “Helpful Content Update.” This initiative underscores the platform’s commitment to spotlighting content that provides genuine value to its users. Let’s delve deeper into what this update entails and its implications for web…

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11 On-Page SEO Ranking Factors

The On-Page Ranking Factors (ORF) are the SEO factors that Google uses to rank websites. On-page ranking factors are the elements on your website that affect your search engine rank. These factors are characteristics such as keyword usage, backlinks, content, and more. The higher this ORF, the more likely you are to be ranked high…

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Semantic SEO

What is Semantic SEO & How to Use it to Rank Higher

Semantic SEO is an approach to optimizing websites and content for search engines by focusing on the meaning, context, and intent behind search queries. By considering the various ways users search for and interpret information, semantic SEO aims to improve website rankings and deliver more relevant results. In fact, 92% of marketers believe that creating…

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What is First Input Delay (FID) and How to Improve it?

The Web Core Vitals are a set of metrics that measure the performance and user experience of a website. They were introduced by Google to help website owners understand the key aspects of website performance that affect user experience. The Web Core Vitals include three main metrics: Each of these metrics are important for website…

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Voice Search Optimization

How to Optimize for Voice Search in 2023

With the increasing use of virtual assistants like Amazon’s Alexa and Google’s Assistant, it has become essential for businesses to optimize their websites for voice search. In this article, we’ll discuss the importance of voice search optimization, how Google encourages websites optimized for voice search, and 7 highly actionable ways to optimize your website for…

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schema markup

What is Schema Markup and How Do You Add It To Your Website Pages?

A staggering 93% of web traffic originates from search engines, That’s huge, right? So, making sure search engines like Google really ‘get’ what your website’s about is super important. Schema Markup has emerged as a powerful tool in this context, 40% of businesses now use it to enhance their visibility in search results. Searchmetrics research…

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AI Content Generator

AI Content Generator – Read This Before You Use Them

In the current news, AI content generators are being used for a wide range of applications, including generating reports, summaries, and other business documents, as well as creating social media posts and website content. Some AI content generators are even being used to generate news articles and other types of journalism. Looking to the future,…

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Google E-A-T

What is Google E-A-T & How to Improve Your E-A-T Score?

What is Google E-A-T? Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) is a ranking signal used by Google’s search algorithm to assess the quality and credibility of a website. It is believed to be particularly important for sites that provide information or advice, such as news websites, medical websites, and review websites. Why is Google E-A-T Important?…

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Are Nofollow Links A Google Ranking Factor?

Nofollow links are those that don’t pass along link juice, or ranking power, to the linked-to site. In other words, they don’t help that site’s SEO. Though they’re not as valuable as follow links, nofollow links can still be a helpful part of your link building strategy. Here’s what you need to know about nofollow…

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AB Testing

A/B Testing: Definition, How to & SEO Guidelines

In this blog post, we will explain what A/B testing is and how you can use it to improve your website’s performance. What is A/B Testing? A/B testing, also known as split testing, is a method of comparing two versions of a web page to see which one performs better. You can use A/B testing…

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