BLUF (Bottom Line Up Front) originated from military and business communications. It places the key message at the beginning, ensuring clarity and immediate impact—essential for effective content writing. This approach is critical in digital marketing and content creation, where concise messaging meets the audience’s demand for quick, valuable insights. At Egochi, our expertise in digital…
Category Archive for: Content Marketing
In the pursuit of delivering the most relevant and user-centered search results, Google continually refines its algorithms. One such significant refinement is the “Helpful Content Update.” This initiative underscores the platform’s commitment to spotlighting content that provides genuine value to its users. Let’s delve deeper into what this update entails and its implications for web…
Keyword targeting is the process of identifying and using the right keywords in your content to reach the right audience. It is the practice of optimizing digital content to rank higher in search engine results pages (SERPs) by using relevant keywords. Keyword Targeting is a crucial aspect of search engine optimization (SEO) that involves the…
There’s a saying that “content is king,” and it has never been more true. Millions of pieces of content are published every day, and the competition for clicks, views, and readership is fierce. How do you manage to stand out against all this competition? The answer lies in creating engaging content that will attract and…
Egochi has achieved a significant milestone in the digital marketing sphere: We’re now a Google AdWords™ Premier Partner! A Journey Towards Excellence Established in 2009, Egochi has consistently been on an upward trajectory, setting new standards in service quality within the realm of digital marketing. Achieving Premier Partner Status is a glowing affirmation of our…
Video Marketing Tips Why Use Video For Marketing? So what’s happening? Well, two things namely. First, content marketers are needing to differentiate their brand from other brands. Next, ROI metrics are confirming that buyers are becoming increasingly influenced by video. » Embedded video content can increase website traffic by up to 55%» Videos posted on…
Email Marketing Tips The art of email marketing is becoming more challenging as email campaigns become more common and competition for space in consumers’ inboxes stiffens. Catchy subject lines and special offers are no longer enough as the science of email marketing continues to advance. Here is a list of seven research-based tips for making…
How to Drive Fresh Traffic to Your Old and Dead Blog Post Do you want to attract some fresh traffic to your no-longer active blog post? In this article, we will learn about how to Drive Fresh Traffic to Your Old and Dead Blog Post? Sometimes, it’s so frustrating to see your blog posts having…
How to get business with blogging? A few years ago I had no idea how to get business with blogging as I didn’t believe in content marketing, I was a link builder. That was my job, I’d build grey/black hat “contextual” links, that was my job and I liked the money I was making from…
In this article, we will explore the process of creating a content strategy, including how to define the target audience, establish clear goals, determine the resources needed, create a content calendar, identify the distribution channels, measure and track effectiveness, and optimize and refine the content strategy. We will also provide examples of successful content strategies…
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