Use SEMRush To Refine Your Blog Targeting Plan
SEMRush just keeps getting cooler and cooler. They continue to pack new features into the tool, refine the interface, and increase the value of their product. It’d been a while since I had logged in to check the tool out. When SEMRush gave me a temporary account to check out things out, I was pretty surprised at how much had changed in the short time I was away. If you aren’t using SEMRush, I’m going to tell you up front you need to take a look at it.
One thing I’ve been working on the last few months (actually longer than that, but I don’t really want to fully admit it) is a redesign of Egochi.com. Part of the redesign is taking a fresh look at what the blog is focused on, and the keywords/keyphrases I want to target.
So about 2 months ago, I sat down and spent a couple of hours going through my site’s stats. I looked at a number of different things in depth, one of which was what the site was already ranking well for. It’s a great exercise to do, and I encourage everyone to do it. Except, don’t do what I did…
Today I realized that my hours worth of work could have been shaved down to a few minutes thanks to SEMRush.
SEMRush Organic Research
What’s the process for accomplishing this in SEMRush? Well, it’s mighty simple:
- Log in to your account
- Enter your domain name in the top Search bar
- Click Search
Yep. That’s it. You’ll be presented with a nice dashboard showing you all sorts of valuable information. For this project, I focused on the Positions tab under Organic Research in the left-hand column. I wanted to know what the site has been ranking well for and what positions it was in for which keywords/keyphrases.
What I found in SEMRush matched up pretty close to what my Google Analytics stats indicate. I was pretty surprised to see Blueverse.com ranking for several key phrases not related at all to my target.
What’s more, in SEMRush, you also get some handy add’l tools GA doesn’t show you. Here are a few of the ones I found useful:
- Search Engine Traffic price (the estimated cost of purchasing the Search Engine Traffic SEMRush reports for your domain
- CPC (Cost Per Click) estimates for the various keywords/keyphrases you’re ranking for
- Trend graphs for each result giving you a sense of how the trends for that keyword/keyphrase look over the length of a 12 month period
- Total number of results for each entry, which helps you determine the competitiveness of a keyphrase
This tool alone can save you loads of time for your existing sites. However, an additional benefit of having this at your disposal is using it for sites or blogs you’re considering purchasing. You can plug a site you want to buy into the search tool and quickly see how it’s ranking and for what terms. That can easily help you weed out the garbage site from the diamond in the rough.
We’re just scratching the surface of what their service can do for you, your sites and your marketing efforts. I’m getting back into the tool and have a number of things I’ll be trying and reporting on.
Take a look at SEMRush today. Click the banner to visit their site:
A big THANKS to SEMRush for the temp Pro account to check out what you guys have been up to!