Lead Generation SEO Services

An answered call from a tracked number that gets past the wrong-number mark, a form submission naming a service you offer in a place you serve, a booking from an organic session, or a quote request with a real job attached, deduplicated so one buyer never counts twice. Spam, misdials, job applicants, and support calls are excluded by rule. The full counting policy is published on this page, and your report follows it verbatim.

Both, because the lens is the same even when the lead looks different. A local contractor wants tracked calls this week; a B2B firm wants demo requests and RFPs on a six-month cycle. What changes is keyword selection, page depth, and patience: B2B buying committees research longer, so proof pages and answer content carry more weight, and lead volume is lower while lead value is far higher. The counting rules and the attribution wiring stay identical.

Usually some of both, and the lead map settles it page by page. Existing pages that already rank get conversion-path work first, because improving what has traffic beats waiting for new rankings. Missing money pages, a service you sell with no page to catch its searches, get built. What we will not do is bolt a lead form onto every URL and call it strategy; pages earn changes according to their role.

Through number swapping: your site shows a tracked number to each visitor, calls forward to your real line instantly, and every call logs its source page, query data, duration, and a recording you can review. Numbers are leased for the program and calls reach you with no delay a caller would notice. Tracked lines get configured so your Google Business Profile and citation consistency are preserved, which is a detail careless setups get wrong.

Then the program is failing at its stated job, and the monthly report will say so in those words rather than hide behind the traffic chart. The diagnostic order is fixed: check tracking first, because uncounted leads look identical to missing ones, then conversion paths on the pages getting the traffic, then intent mismatch in the rankings themselves. Each has a named fix, and you will see which one we are running and why.

Yes, and lead-gen programs usually go better that way, because search and ads answer different moments of the same demand. We share keyword and query data both directions: your ad account shows which terms convert before our rankings arrive, and our organic wins tell your ad team where spend can be trimmed. The one requirement is shared measurement, one definition of a lead across channels, so nobody wins arguments with private math.

Any business whose sale begins with a conversation: legal, home services, medical and dental, financial services, B2B software and services, real estate, and professional practices. The pattern behind that list is a high-value transaction that people research before buying and a provider they must contact to proceed. If your customers can complete the purchase without talking to you, you are shopped like a store, and ecommerce SEO is the honest recommendation instead.

Every lead in the report carries its source page, its query where available, and its disposition: answered, qualified, or excluded, with call recordings available for your own spot checks. Cost per qualified lead runs as a standing line so the trend is visible, not assembled on demand. Twice a year we reconcile the report against what your intake or sales team actually experienced, and when the two disagree, the report gets corrected, not defended.

Ask for the lead-counting rules in writing before you sign: what gets counted, what gets excluded, and how duplicates are handled. Ask whether call tracking is included or sold as an add-on. Ask to see the buyer-intent keyword list before content is proposed. And treat a promised monthly lead number as the warning sign it is, because nobody controls your market’s demand.

Send the proposal form below or call, and tell us what a lead is worth to you and roughly how many you can serve in a month. You get back a written plan naming the lead-intent keywords in your market, the pages and tracking work they need, the honest timeline, and the price. If the truthful answer is ads first, intake fixes first, or an ecommerce program instead, the proposal will open by saying so.

Ask what counts as a lead, in writing, before anything is signed; inflated definitions are the industry's favorite trick. Ask whether leads are exclusive to you or resold. Ask how lead quality gets tracked past the form fill into closed business. Ask which channels the fee covers and what each produced last quarter for comparable clients, honestly framed. And ask for month-to-month terms tied to reported results.