Technical SEO Checklist
The working checklist our technical team runs on client sites, published in full with the pass test for every check.
This technical SEO checklist covers the 50 checks Egochi runs when auditing whether search engines can crawl, render, and index a site: crawlability, indexation, redirects, Core Web Vitals, mobile parity, HTTPS, architecture, JavaScript rendering, structured data, monitoring, and AI crawler access. Every check names how to verify it and what a pass looks like. No email gate, no PDF ransom: print it or keep it open in a tab.
What does a technical SEO checklist include?
A complete technical SEO checklist covers crawlability, indexation, redirects and status codes, Core Web Vitals, mobile parity, HTTPS, site architecture, JavaScript rendering, structured data, monitoring, and AI crawler access. This one holds 50 checks across those eleven groups, and every check names its pass test, so you know whether you passed instead of guessing from a tool score.
How to Use This Checklist
- Work in order: the groups run in dependency order, because a page that cannot be crawled fails every check after that one, and speed work on an unindexed page is wasted.
- Verify, never assume: every check names the tool and the pass condition. If you cannot verify a check on your site, treat it as failed until you can.
- Recheck after every structural change: redesigns, migrations, and CMS updates reintroduce technical problems faster than anything else touching your site.
The Technical SEO Checklist
0 of 50 checks ticked
Crawlability
Whether Googlebot can reach the pages that matter. Several checks in this group and the next run automatically when you run our free SEO audit against your site.
Indexation
Whether Google keeps the page once it finds it. This group catches the silent failures.
Redirects and Status Codes
Every wrong status code leaks authority or wastes a crawl visit.
Core Web Vitals and Speed
Google publishes its thresholds: 2.5 seconds LCP, 200 milliseconds INP, and 0.1 CLS, at the 75th percentile of real visits. Field data decides; the lab only diagnoses.
Mobile Parity
Google indexes the mobile version. If it is thinner than desktop, your site is thinner.
HTTPS and Security
Table stakes, and still failed in audits every month.
Architecture and Internal Links
Structure decides which pages get crawled often and which never rank.
JavaScript Rendering
Google renders JavaScript late and at a cost. Most other crawlers do not render it at all.
Structured Data
Markup must describe what the page visibly says, never more.
Logs and Monitoring
The checks above are a snapshot. Monitoring is what keeps them true.
AI Crawler Access
The newest group on the list, and the one most sites have never checked. Answer engines can only cite what their crawlers can read; our AI SEO services work this side full time.
How often should you run a technical SEO checklist?
Run the full list quarterly on a stable site, and immediately after anything structural changes: a redesign, a migration, a CMS or theme update, or a new template. Between passes, Search Console does the watching. If indexed pages drop, exclusions grow, or Core Web Vitals turn red, rerun the groups those reports point at rather than waiting for the calendar.
What This Checklist Will Not Fix
A site can pass all 50 checks and still not rank, and publishing this list without saying when would be dishonest.
- Technical work removes ceilings; it does not create demand. If the pages themselves are thin, the titles unmeasured, and the content aimed at no keyword, the fix is content work, and the on-page SEO checklist is the list to run next.
- If every page-one competitor holds far more authority than your domain, a technically clean site still stalls: that gap closes through link building and time, not another crawl.
- A checklist grades what exists. It cannot tell you which of two hundred flagged failures actually caps your rankings; that prioritization is what an audit by a person adds on top of any list.
Which technical SEO checks matter most?
Indexation first: a page Google never indexes cannot rank no matter what else passes. Check noindex tags, canonicals, and the Search Console Pages report before touching speed. Redirect and status-code checks come second, because they leak authority silently. Core Web Vitals matter, but they are a tiebreaker rather than a foundation, so fix them after crawl and indexation are clean.
Who This Checklist Is For
- You maintain your own site or manage the developer who does, and want the checks an agency would run, in order, with the pass conditions attached.
- You are planning a redesign or migration and want the list your launch gets graded against before traffic is on the line.
- Your pages are indexed and still underperform, and you want to rule the infrastructure in or out before spending more on content.
When this may not be the right fit: if Search Console already shows mass exclusions, a traffic cliff after a relaunch, or rendering gaps you cannot explain, working a checklist alone is slow triage. The honest move is a technical audit that names and prices the real ceiling; the checklist then keeps a fixed site fixed.
Want the 50 Checks Run for You?
This list is the checking; the fixing is the work. Our technical SEO services run every check here against your site, read the crawl, the logs, and Search Console together, and rank the failures by revenue impact instead of tool severity. Tell us about your site and we will send back a plan with real findings in it.
Questions? Call (888) 644-7795 or email [email protected]
Egochi Stats
- 250+ Google Reviews
- 5.0 Clutch Rating
- 12+ Years Experience
- $200M+ Revenue Generated
- 4 US Offices
- 190+ Clutch Reviews
Blog Posts
- Jul 27, 2026 GEO vs SEO and what actually changes when AI writes the answer
- Jul 27, 2026 What llms.txt is and what it honestly does for your site
- Jul 27, 2026 TF-IDF in SEO and why counting keywords stopped working
- Jul 27, 2026 Internal linking is the authority you already own
- Jul 27, 2026 How to build a content strategy that actually pays off