How much does hotel marketing cost?

Egochi's hotel marketing plans start at $1,500 monthly and scale with your market and channel mix. The honest comparison is your OTA commission line: a plan that moves booking share direct is measured against the commission those bookings used to give up.

How do we get more direct bookings instead of OTA bookings?

Win the search for your own name, put live rates and a book-direct reason on your site, then work the channels OTAs cannot: email to past guests and local content that catches travelers while they plan. OTAs still earn their commission on guests you could never reach alone; the point is to stop paying it on guests who were already yours. Egochi moves that share in measurable steps, not overnight.

How do hotels show up in AI travel recommendations?

Travelers ask Google AI Overviews, ChatGPT, Gemini, and Perplexity for stays matching specific needs, and the systems answer from structured property data, reviews, and destination content. Egochi keeps your amenity, room, and location information complete and consistent across your site and profiles, so the assistants can identify your hotel and send the traveler to your booking engine rather than an OTA.

What marketing works best for a small or boutique hotel?

Start with the highest-intent, lowest-cost wins: your own name search, your Google Business Profile, and email to past guests. Then add destination content and paid placements as the direct share grows. Small properties rarely need every channel at once; they need the right order, and that order is what Egochi sets from your booking mix.

How do I choose a hotel marketing agency?

Ask what number they report against. An agency fluent in this market prices every channel against the commission it replaces and shows the direct-versus-OTA split monthly, not a traffic dashboard. Ask which channels they would sequence first for your property and why, and ask for pricing up front. Distrust anyone quoting a universal direct-share number before seeing your booking mix; Egochi answers all of it before the call ends.

Hotel Marketing Agency

Egochi is a marketing agency for independent hotels, boutique properties, inns, and small resorts that want more bookings on their own site and fewer sold through OTA commission. Every room night booked through Expedia or Booking gives up a cut that a direct booking keeps. Egochi builds the full channel mix around that math: search rankings for your property and the trips people plan around it, metasearch and paid placements where OTAs outbid you today, email to past guests who already know you, and social content that fills the planning phase. Plans start at $1,500 monthly with pricing Egochi publishes up front. Start with a free audit of where your bookings come from and what each channel is costing you.

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What Makes Hotel Marketing Different

Four realities of the booking market that decide where Egochi points your budget.

Commission is a marketing budget you already spend

OTA commission is marketing spend by another name: you pay it on every room those channels fill, at whatever rate they set. Shifting even part of that booking share direct funds the entire program, which is why Egochi reports every channel against the commission it replaces, not against traffic.

OTAs win the search for your own hotel

Travelers discover a property on an OTA, then search its name to check it out. If your site does not clearly win that search, the OTA closes a booking your reputation created. Defending your own name is the fastest returns in hotel marketing, and Egochi checks who ranks for yours before anything else.

The planning phase is won with destination content

People search the trip before the hotel: things to do in your town, the festival dates, where to eat near the harbor. A property that publishes genuinely useful local answers gets found while plans are still forming, before the traveler ever opens a booking site with a filter set.

Past guests are the cheapest bookings you are not taking

OTA bookings often leave you without a usable guest relationship, so the rebook goes back through the same commission. Collecting real contact details at the desk and running a steady email calendar turns one paid-for stay into repeat direct revenue. Most independents have this list and never mail it; Egochi treats it as a channel with its own numbers.

Guests checking in at a hotel front desk

What's Inside a Hotel Marketing Plan

Six services Egochi runs as one plan, every channel aimed at one number: your direct booking share.

Property and Destination Search

Egochi builds rankings for your property name, your room and offer pages, and the local searches travelers run while planning: attractions, seasons, events, and the questions AI answers now cite.
Maps and Travel Profiles

Egochi manages Google Business Profile, review cadence, and travel directory consistency, so the map result travelers check before booking shows current photos, rates, and answers.
Paid Search and Metasearch

Egochi runs Google Hotel Ads and paid placements on your own name and your market terms, with budgets weighted to booking windows and measured against the commission each direct booking avoids.
Past-Guest Email

Egochi writes rebooking campaigns, pre-arrival offers, and seasonal sends to the guest list you already own. The one channel with no auction and no commission attached to it.
Social for the Planning Phase

Egochi produces property and destination content built to be saved and shared while trips are still being dreamed up, plus paid social that brings back people who checked your dates and left.
Direct-Share Reporting

Egochi reports monthly on the split between OTA and direct bookings, what each channel contributed, and what the shift saved in commission. Not a traffic dashboard.

How Hotels Earn Visibility in AI Search

Travelers now ask AI assistants for exactly the stay they want: a quiet boutique hotel near the harbor, a pet-friendly inn with parking, a property that can host a wedding block. Google AI Overviews, ChatGPT, Gemini, and Perplexity assemble those answers from structured property data, reviews, and destination content. Egochi structures your property, amenity, and location information so the systems can identify your hotel, match it to the request, and point the traveler at your site instead of an OTA.

Google AI OverviewsChatGPTGeminiPerplexity

Property data the assistants can match

A request like "pet-friendly hotel near the convention center" gets answered from amenity, room, policy, and location data. Egochi keeps that data complete and consistent across your site, Google hotel listing, and Business Profile, so the systems can match your property to the stay being described.
Destination answers AI engines can quote

When a traveler asks what to do in your town or where to stay for the festival, the assistants lift from pages that answer directly. Egochi writes your destination content to that shape, which wins the citation and the classic rankings with the same page.
Reviews and reputation the systems weigh

AI recommendations lean on review volume, recency, and whether your responses read like a property that cares. Egochi runs that review cadence across Google and TripAdvisor and keeps every public claim aligned with what the property can back up.
The citation should land where no commission waits

When an assistant answers with the OTA page for your own hotel, the commission follows. Egochi builds your site as the strongest source for your property, so the answer machines cite the version of you that books direct, and reports AI visibility beside the direct-share numbers.

How the Direct-Booking Work Runs

Booking-mix audit

Egochi starts by splitting your bookings: what share arrives direct, what share pays commission, and which OTA guests were really yours already. That split sets the target and prices the whole program.
Win your own name

Egochi fixes branded search, your Google Business Profile, and your travel listings first, so travelers who look up the property by name land on your site instead of a commission checkout.
Give direct a reason

Egochi puts live rates, a short booking path, and stated perks beside the price, because a traveler comparing your site to an OTA tab needs the argument on the screen.
Build the demand layers

Destination content for the planning phase, metasearch presence, email to past guests, and social for the soft seasons get added in the order your booking data justifies.
Report in commission saved

Every month you see the direct-versus-OTA split, what each channel contributed, and what the shift saved against commission. That number decides where Egochi sends the next dollar.

Fair Questions Hoteliers Ask

OTAs fill our rooms. Why fight the hand that feeds us?

You do not fight them; you stop overpaying them. OTAs are worth their commission when they deliver a guest you could never have reached. They are pure cost when they collect on your repeat guests, your name searches, and travelers your own reputation created. Egochi's work is sorting one from the other and taking back only the bookings that were already yours.

Is marketing worth it for a small independent property?

Small properties often see the fastest payback, because the first steps are cheap and the commission math is direct. Winning your own name search, mailing past guests, and fixing the booking path cost little compared with what a season of commission on those same guests adds up to. Scale decides how many channels you add, not whether to start.

Can our front office handle marketing between check-ins?

Some pieces belong in-house forever: collecting guest emails at the desk, asking for reviews, capturing photos. What fails internally is the work needing steady weekly hours, rate-feed checks, campaign adjustments, content production, because those hours vanish first whenever the property fills up. That is the half worth hiring out, and every plan Egochi writes states the split explicitly.

What direct-booking share is realistic to reach?

It varies by market, property type, and how dependent the location is on OTA discovery, so distrust anyone quoting a universal number. What Egochi commits to instead is direction and measurement: the split reported monthly, each channel priced against the commission it replaces, and honest talk when something is not moving it. Share shifts in steps over seasons, not weeks.

Common Mistakes to Avoid

Letting OTAs outbid you on your own property name while calling the resulting commission a cost of doing business.
Checking guests out for years without collecting a single usable email, then paying commission again when they return.
Publishing a lower rate to the OTA than to your own site, which teaches every comparison shopper to book elsewhere.
Treating the website as a brochure while the actual booking happens on a portal that looks like another company.
Spreading budget across every channel at once instead of sequencing by what moves direct share fastest.

Hotel Marketing Case Studies

Egochi publishes these receipts from hospitality, travel, and local engagements across the client roster. Every number restates the client's published case study, and the hospitality clients lead the row.

SELECT Hotels

Hotel Group | Business & Leisure

A property group whose old platform made finding rooms and finishing reservations harder than it should be. Egochi built the custom CMS and booking system that turned lookers into confirmed stays.
- +70% Inquiry Surge
- +55% Booking Conversion Lift
- +65% User Satisfaction Rise
See the case study →
Florida Rentals

Vacation Rentals & Hotel Bookings | Florida

A booking site competing with the largest travel platforms for Florida stays. Egochi ran the PPC, SEO, and redesign that grew its traffic and its booked reservations together.
- +75% Organic Traffic Increase
- +65% Booking Conversion Rise
- +50% Lead Generation Growth
See the case study →
Bru Med Travel

Travel Agency | Europe & Spain

A travel agency whose site could not carry the trips it sold. Egochi rebuilt it and ran the SEO that turned planning-phase searches into conversions.
- +65% Organic Traffic Increase
- +50% User Engagement Growth
- +40% Conversion Rate Rise
See the case study →
Cosentino's Ristorante

Italian Restaurant | Geneva, NY

A hospitality landmark whose digital presence lagged its reputation. Egochi ran the SEO, social, and rebuild that turned local goodwill into reservations.
- +78% Organic Traffic Increase
- +66% Local Reservation Growth
- +72% Website Engagement Lift
See the case study →
Mellow Mushroom

Restaurant | Local Visibility

A restaurant fighting for the same nearby searches every hotel restaurant and bar wants. Egochi ran the local program that moved its traffic and its orders.
- +312% Local Traffic
- +245% Online Orders
- Top 3 Local Pack
See the case study →
Cozy Art Land

Art Studio | Long Island City, NYC

A local destination that lives on discovery searches and bookings, the same mechanics a small property runs on. Egochi ran the local visibility work behind these numbers.
- +85% GBP Calls Growth
- +110% GBP Direction Requests
- +60% Bookings or Form Submits
See the case study →

See How Egochi Works

A short look at how our team plans, builds, and reports on client work.

Is This Right for You?

This is for you if

You run an independent hotel, inn, or boutique property and OTAs take a cut of most of your bookings.
You have a booking engine on your site, or you are ready to add one, so direct demand has somewhere to land.
You compete with branded flags on character and service and need visibility that matches the product.

This may not be the right fit if

Your rooms sell out year round at full rate through channels you are happy with; more marketing will not change much.
You want to drop OTAs entirely this quarter. They still fill rooms; the work is shifting share, not a hard cutoff.

See the work: Hospitality & travel case studies · Local SEO case studies

What Clients Tell Us

Wedding and corporate event bookings are way up since working with Egochi. They helped us rank for catering keywords and the website they built converts visitors into inquiries really well.

Hannah Jackson January 2024

More client reviews

The Complete Hotel Program

This page is one part of a five-part program. Each piece works alone and works better together.

Common Questions About Hotel Marketing

How much does hotel marketing cost?

Egochi's hotel marketing plans start at $1,500 monthly and scale with your market and channel mix. The honest comparison is your OTA commission line: a plan that moves booking share direct is measured against the commission those bookings used to give up.
How do we get more direct bookings instead of OTA bookings?

Win the search for your own name, put live rates and a book-direct reason on your site, then work the channels OTAs cannot: email to past guests and local content that catches travelers while they plan. OTAs still earn their commission on guests you could never reach alone; the point is to stop paying it on guests who were already yours. Egochi moves that share in measurable steps, not overnight.
How do hotels show up in AI travel recommendations?

Travelers ask Google AI Overviews, ChatGPT, Gemini, and Perplexity for stays matching specific needs, and the systems answer from structured property data, reviews, and destination content. Egochi keeps your amenity, room, and location information complete and consistent across your site and profiles, so the assistants can identify your hotel and send the traveler to your booking engine rather than an OTA.
What marketing works best for a small or boutique hotel?

Start with the highest-intent, lowest-cost wins: your own name search, your Google Business Profile, and email to past guests. Then add destination content and paid placements as the direct share grows. Small properties rarely need every channel at once; they need the right order, and that order is what Egochi sets from your booking mix.
How do I choose a hotel marketing agency?

Ask what number they report against. An agency fluent in this market prices every channel against the commission it replaces and shows the direct-versus-OTA split monthly, not a traffic dashboard. Ask which channels they would sequence first for your property and why, and ask for pricing up front. Distrust anyone quoting a universal direct-share number before seeing your booking mix; Egochi answers all of it before the call ends.