How much does roofing marketing cost?

Egochi's roofing marketing plans start at $1,500 monthly and scale with your service area and the mix of storm and retail work you chase. Pricing is published up front, and the plan states what each channel is expected to produce before you sign anything.

How do roofers get leads right after a storm?

The roofers who win storm weeks prepared before the storm. Map Pack rankings, an active Local Services Ads account, and storm landing pages already built capture searches the day the hail hits, and years of local reviews and photographed jobs out-prove any door-knocking crew. Egochi keeps all of it ready year-round.

How do roofing companies show up in AI search results?

Homeowners ask AI Overviews, ChatGPT, Gemini, and Perplexity whether storm damage needs a full replacement, what insurance covers after hail, and which local roofer is licensed and well reviewed. Egochi structures your service, material, service-area, license, and review data so those systems can identify the company and cite it, and the same structure wins classic rankings.

Should roofers market residential and commercial separately?

They are different pipelines and deserve deliberate treatment. Residential moves on storms, reviews, and neighborhood proof; commercial moves on credentials, relationships, and a longer cycle with property managers. Egochi separates the two in strategy, pages, and reporting so each gets judged on its own economics.

How do I choose a roofing marketing agency?

Discount anyone leading with a number-one claim or a promised lead count; nobody outside Google controls rankings. Ask what would be ready if hail hit tomorrow, how residential and commercial pipelines get measured separately, and whether reporting counts estimate requests and signed jobs rather than traffic. Ask for pricing before the sales call ends, and expect the plan in writing before you sign anything.

Roofing Marketing Agency

Egochi is a marketing agency for roofing contractors, residential and commercial, built around the two ways roofing demand actually arrives. When hail hits, homeowners search that day and call whoever shows up, so Map Pack presence, Local Services Ads, and storm landing pages have to be ready before the weather is. Between storms, replacement and repair work goes to the roofer whose rankings and reviews have been compounding all year. Both modes run through the same trust problem: out-of-town crews burn homeowners after every storm, and skeptical buyers now check for local proof before they call anyone. Egochi, an agency that publishes its pricing up front, builds the visibility and the proof together, priced from $1,500 monthly. Start with a free audit of the roofing searches in your service area.

Get Your Free Roofing Marketing Audit See What's Included

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190+ Clutch Reviews at 5.0
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What Makes Roofing Marketing Different

Four realities of roofing demand that decide where Egochi points every dollar.

Storm demand is won before the storm

Rankings cannot be built in the 48 hours after hail. The Map Pack position, the storm-damage landing page, and the Local Services Ads account all have to exist before the weather does. Egochi treats storm readiness as standing infrastructure, so the surge finds you first.

Storm chasers set your trust bar

Every storm brings crews that knock doors, take deposits, and vanish, and homeowners remember. Local proof is now the deciding factor: real reviews naming your town, photographed jobs in named neighborhoods, an office people can drive past. It has to be visible everywhere a skeptical homeowner checks, and Egochi puts it there.

Replacements are researched for weeks, not hours

A full replacement is a five-figure decision most homeowners research for weeks. They compare reviews, read about materials, and price financing before they ever call. The roofer with education content, visible proof, and follow-up in place wins the consideration work the storm-only players never see, and Egochi builds all three into the plan.

Insurance-claim work has its own search language

Homeowners filing claims search differently: hail damage claims, adjuster inspections, whether insurance covers a leak. Egochi writes content that explains the claim process honestly, captures that demand early, and positions you as the contractor who works with adjusters instead of around homeowners.

Roofing contractor working on a residential roof

What's Inside a Roofing Marketing Plan

Six services Egochi runs as one plan: ready for the surge, compounding between storms, proven local everywhere a homeowner checks.

Map Pack Visibility

Egochi manages your Google Business Profile, service-area pages, and citations so you sit in the local pack for repair and replacement searches across every town you serve.
Storm Response Readiness

Egochi pre-builds storm-damage landing pages, keeps campaigns paused and approved, and runs a checklist the day severe weather crosses your service area.
Roofing PPC and LSAs

Egochi manages paid search and Local Services Ads for waste control, with budgets that surge into storm-hit zip codes and pull back when demand cools.
Review Velocity

Egochi sets a per-job review process your crews can actually follow, writes responses that reference the real work, and builds review depth no traveling crew can match.
Replacement and Claim Content

Egochi writes the pages that answer the material, cost, financing, and insurance-claim questions homeowners research for weeks before calling anyone.
Job-Level Reporting

Egochi wires tracking tied to estimate requests and booked jobs, not traffic, so you see which channel produced each call and what that call cost.

How Roofing Companies Earn Visibility in AI Search

Homeowners now ask AI assistants what a storm used to send them searching for: whether hail damage means a repair or a full replacement, what insurance covers after a storm, and which local roofer is licensed, reviewed, and actually from here. Egochi structures your service, material, service-area, license, and review data so AI Overviews, ChatGPT, Gemini, and Perplexity can identify the company and cite it in the answer.

Google AI OverviewsChatGPTGeminiPerplexity

Answers an assistant can lift

AI Overviews and ChatGPT quote pages that answer one question cleanly: does this hail damage need replacement, what a new roof costs, how an insurance claim runs. Egochi writes storm, material, and claim pages in that direct shape, the same shape that wins featured snippets in classic search.
Entity and schema work behind the site

Egochi keeps one consistent identity for the company across your website, Google Business Profile, and directories, and marks up services, service areas, licensing, and credentials in structured schema. Gemini and Perplexity resolve which roofer to recommend through exactly these signals.
Local proof the systems weigh

When a homeowner asks which nearby roofer to trust after a storm, assistants lean on review volume, recency, and whether your site and profiles tell the same story. Egochi runs that review cadence and keeps every public claim aligned with what the company can back up.
One program carries Google and AI together

The structured pages, consistent identity, and fresh reviews that earn AI citations are the same assets that decide the Map Pack and organic rankings, so Egochi runs and reports Google visibility and AI visibility as one program instead of selling an add-on.

How a Roofing Marketing Program Rolls Out

Market and storm-readiness audit

Egochi maps how you rank for repair, replacement, and storm terms in every town you serve, compares your review profile against the contractors taking your calls, and checks whether anything would be ready if hail hit tomorrow.
Local foundation first

Google Business Profile work, service-area pages, and a per-job review ask get built in the opening weeks, because every other channel Egochi runs performs better once the local proof exists.
Storm infrastructure on standby

Storm-damage landing pages go live, campaigns get built and parked in a paused state, and a severe-weather checklist gets agreed, so the response Egochi runs after hail is measured in hours rather than days.
Replacement pipeline build

Material, financing, and insurance-claim content gets published for the weeks-long research a five-figure replacement takes, with remarketing that keeps you present until the homeowner is ready to call.
Reporting on booked estimates

Monthly reporting ties each channel to estimate requests and signed jobs. Budget follows what books work, and the reasoning behind every move is written down for you.

Fair Questions Roofing Contractors Ask

We grow on referrals and door-knocking. Why pay for marketing?

Referrals are the cheapest work you will ever get, and they cap out at the size of your network. Canvassing wins storm weeks but produces nothing between them. Marketing does not replace either; it adds the searches you currently lose to whichever competitor ranks, and those compound while your crews are on roofs.

Every agency promises the top spot. What is actually realistic?

Any promise of a ranking or a lead count is a guess dressed as a guarantee, because nobody outside Google controls results pages. What is realistic: visible movement on town-level searches within a few months, a review profile that overtakes slower competitors, and storm response measured in hours. Egochi puts those expectations in writing before you sign.

Storms bring the work anyway. Why spend in the off months?

Because the surge is decided before it arrives. Google does not reshuffle the map pack to match the weather, so the contractor ranked in April takes the calls in May. Off-season months are when rankings, reviews, and storm pages get built at normal prices instead of fought over at peak ones.

Can we handle marketing in-house with a part-time hire?

Some pieces, yes: a conscientious office manager can run a review ask and post job photos. The parts that go wrong in-house are paid search at roofing click prices, storm-surge bidding, and technical search work, where a small mistake burns real money quietly. The split Egochi recommends is in-house capture, professional management of the spend.

Common Mistakes to Avoid

Building storm landing pages the week after hail, when competitors who prepared are already booked out and click prices have doubled.
Running residential and commercial work through one campaign and one pipeline, so neither side ever gets judged on its own numbers.
Letting the review ask slide during busy season, which is exactly when the jobs worth reviewing are happening.
Buying storm leads that four other contractors receive, then competing on speed and price for a homeowner nobody has earned.
Stamping out city pages with nothing local on them, so none of them rank and every visitor senses the template.

Results From the Trades Across the Roster

Egochi has not published a roofing case study yet, so these receipts come from the home-service trades and local businesses on the roster that fight the same local fights a roofer does. Every number restates the client's published case study, and the trade work leads the row.

Best Plumbing

Plumbing Contractor | Seattle, WA

An urgent-call home-service trade with the same phone-first buyer a roofer answers. Egochi revamped the company's WordPress site and local presence, and traffic, inquiries, and conversion rate rose together across the year.
- +75% Organic Traffic Increase
- +65% Local Inquiry Growth
- +50% Conversion Rate Improvement
See the case study →
A+ Lawn Care

Lawn Care Company | Local Home Services

A local trade that lives on homeowners choosing from the map, exactly where roofing repair calls start. Egochi rebuilt the online presence and Business Profile, and map visibility turned into measured inquiry growth.
- +80% Organic Traffic Increase
- +70% Local Map Visibility Lift
- +60% Customer Inquiry Growth
See the case study →
Gridline Landscape

Landscaping Company | Wisconsin

An outdoor trade selling five-figure projects to the same homeowners a roofer quotes. Egochi ran the integrated search and content program that grew traffic and local leads side by side.
- +80% Organic Traffic Increase
- +70% Local Lead Growth
- +60% Online Engagement Lift
See the case study →
A Carpenter's Son Design Company

Custom Carpentry | Search and Paid

A craftsman trade where every order is custom-quoted, the economics of a replacement roof. Egochi ran search and paid together, and conversion rate and order revenue climbed with the traffic.
- +87% Organic Traffic Increase
- +80% PPC Conversion Rate Climb
- +85% Custom Order Revenue Rise
See the case study →
Culbertson Law

Family Law Firm | Local Map Pack

A local professional practice in a different license, fighting the Map Pack fight every roofer knows. Egochi took the firm from page two into the pack, and the local mechanics transfer one to one.
- 9 → 2 Map Pack Position
- +91% Qualified Calls
- 47 New Google Reviews
See the case study →
Pro Numb

Numbing Products | Ecommerce SEO

A health product brand that now gets cited by AI Overviews for its category. The structured, answer-first pages Egochi builds for contractors earned this brand its citations and its snippets.
- +340% Organic Traffic
- 47 Featured Snippets Won
- $2M+ Monthly Revenue
See the case study →

See How Egochi Works

A short look at how our team plans, builds, and reports on client work.

Is This Right for You?

This is for you if

You are a local roofing contractor who wants both storm response and steady replacement work, not one or the other.
You lose jobs to door-knockers after every storm and want your local proof working harder than their pitch.
You run residential and commercial crews and want each pipeline measured on its own numbers.

This may not be the right fit if

You want a guaranteed ranking or a promised lead count. Egochi publishes pricing and process, not promises no one can honestly make.
You follow storms from state to state. Our approach compounds around a home base and the local trust you build there.

See the work: Home & garden case studies · Local SEO case studies

What Clients Tell Us

Storm season used to be our only busy time. Now we get steady leads year-round for roof replacements and repairs. Egochi’s local SEO and PPC work has transformed our business.

Kevin Anderson September 2024

More client reviews

The Complete Roofing Program

This page is one part of a five-part program. Each piece works alone and works better together.

Common Questions About Roofing Marketing

How much does roofing marketing cost?

Egochi's roofing marketing plans start at $1,500 monthly and scale with your service area and the mix of storm and retail work you chase. Pricing is published up front, and the plan states what each channel is expected to produce before you sign anything.
How do roofers get leads right after a storm?

The roofers who win storm weeks prepared before the storm. Map Pack rankings, an active Local Services Ads account, and storm landing pages already built capture searches the day the hail hits, and years of local reviews and photographed jobs out-prove any door-knocking crew. Egochi keeps all of it ready year-round.
How do roofing companies show up in AI search results?

Homeowners ask AI Overviews, ChatGPT, Gemini, and Perplexity whether storm damage needs a full replacement, what insurance covers after hail, and which local roofer is licensed and well reviewed. Egochi structures your service, material, service-area, license, and review data so those systems can identify the company and cite it, and the same structure wins classic rankings.
Should roofers market residential and commercial separately?

They are different pipelines and deserve deliberate treatment. Residential moves on storms, reviews, and neighborhood proof; commercial moves on credentials, relationships, and a longer cycle with property managers. Egochi separates the two in strategy, pages, and reporting so each gets judged on its own economics.
How do I choose a roofing marketing agency?

Discount anyone leading with a number-one claim or a promised lead count; nobody outside Google controls rankings. Ask what would be ready if hail hit tomorrow, how residential and commercial pipelines get measured separately, and whether reporting counts estimate requests and signed jobs rather than traffic. Ask for pricing before the sales call ends, and expect the plan in writing before you sign anything.