Houston PPC Agency
Google Ads, Meta, and Local Services Ads Sized to the Ground You Actually Serve, Reported in Cost per Lead
Egochi is a Houston PPC agency managing Google Ads, Meta, and Local Services Ads for Houston businesses since 2014. Houston is a geography problem wearing an auction costume: no zoning means your customers and your competitors are scattered across a metro where Katy and Baytown sit fifty miles apart, and a citywide radius quietly buys clicks your crew will never drive to. Every account we build starts with your real service area, splits campaigns by the map and the calendar, reports on what a tracked lead cost, and runs on flat fees with no setup fees, month to month. Start with a free PPC audit.
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What You Get With Houston PPC Management
Campaign structure here starts with the decision most agencies skip: which parts of this enormous metro your budget should fight for. A Heights restaurant, a Pearland roofer, and an Energy Corridor equipment vendor need three different maps, so we build geo tiers around the ground you serve, Inner Loop neighborhoods, a Beltway 8 radius, or the specific suburbs your trucks reach, and exclude the rest. Each tier gets its own budget line, so the monthly report can say which map produced leads and which just spent.
The agreement stays month to month with no setup fees, the management fee is a flat rate set by spend tier, and the ad budget goes from you to Google and Meta directly. You own the ad accounts and every piece of history inside them, so nothing is held hostage if you ever leave.
Why the Houston Calendar and Map Decide Who Wins the Auction
Houston demand moves on weather and procurement cycles more than on tourism. The summer heat surge turns air conditioning keywords into emergencies for five months, and the advertiser who kept steady campaigns and strong reviews through spring takes the hundred-degree weeks. The June-to-November storm season does the same for roofing and restoration in windows nobody can schedule but everyone can prepare for. The contested categories bite year-round: legal clicks in major metros regularly run $100 or more per Google Ads benchmarks, and Texas injury intent carries real auction pressure.
B2B works on a different clock. Energy Corridor and Ship Channel vendors sell through procurement committees, so their campaigns are judged on pipeline and cost per qualified opportunity, not same-week conversions, and their best keywords are low-volume spec searches typed by exactly the right engineers. And a large share of this metro searches in Spanish, which makes Spanish-language campaigns demand capture, not a nice-to-have.
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Why Choose Egochi As Your Houston PPC Agency
Service-Area Campaigns, Budgets That Follow the Weather, and Reports That Name What a Lead Cost
Plenty of agencies will run Houston ads from anywhere with one metro-wide geo setting and a fee that scales with your spend. We build paid search for how this market actually behaves: a no-zoning sprawl where targeting is the whole game, a demand calendar written by heat and storms, a B2B economy that buys through procurement, and a click-price range that runs from cheap curiosity to some of the most expensive service keywords in the country.
From Energy Corridor procurement desks to Pearland driveways, the customers you want are already typing searches. What that means for paid ads:
- 93% of local purchases start with a search per BrightLocal, and in contested Houston categories the top of that first page is paid placement.
- Demand here moves with the thermometer and the radar: the summer AC surge and the June-to-November storm season spike whole keyword categories, and the advertisers who prepared ahead of them take the calls.
- The traps are local: metro-wide targeting quietly buys fifty-mile clicks for crews with twenty-mile service areas, and the contested keywords cost real money, legal clicks in major metros regularly run $100 or more per Google Ads benchmarks.
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Campaigns Sized to Your Real Service Area
No zoning means Houston has no single commercial center to point a radius at. We build geo tiers around the ground you genuinely serve, Inner Loop neighborhoods, the Beltway ring, or named suburbs like Katy, Sugar Land, and Spring, exclude the rest, and give each tier its own budget line. The report then says exactly which part of the map your leads came from.
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Budgets Scheduled Around Heat and Storm Season
The summer surge turns AC keywords into emergencies for months, and the June-to-November storm season does the same for roofing and restoration in windows nobody can book in advance. We write that calendar into the account from the start: seasonal categories scale ahead of their window, and year-round businesses hold steady budgets that never panic-bid into a spike.
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B2B Accounts Judged on Pipeline
Energy Corridor and Ship Channel vendors do not convert the week they click. We run those accounts on offline conversion tracking and CRM imports, so the report follows a click through to the qualified opportunity and the bid list, and the budget gets judged on cost per opportunity, not on form fills from job seekers and students.
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Local Services Ads for the Trades
For Houston plumbers, electricians, AC crews, and roofers, LSAs sit above every other result and charge per lead instead of per click, and the Google Screened and Google Guaranteed badges do real persuasion work in storm season when out-of-town operators flood the market. We manage the profile, the review cadence the placement leans on, and the lead dispute queue.
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Reports That Lead With Cost Per Lead
Every account reports through GA4, Google Ads conversion tracking, and call tracking, with leads broken out by campaign and by geo tier. The headline number is what a tracked lead cost, not how many impressions the budget bought. You see the same search-term reports we do, and when a campaign is not producing after a fair window, the report says so and the budget moves.
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Flat Fees With No Setup Fees
Management starts at $1,500 monthly as a flat fee set by spend tier, never a percentage of your budget, so a recommendation to spend more never raises our invoice by itself. There are no setup fees, plans run month to month, and ad spend goes from you to the platforms directly.
We are your partner for turning Houston search demand into tracked calls, bids, and revenue, one service area and one season at a time.
Watch Clients Talk About Their Results
"The results are just amazing"
"Egochi is the best"
What Clients Say About Egochi
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Maria Antoinette
Founder, Antoinette Realtors
"Significant increase in leads"
"As a realtor, my business heavily relies on having a strong online presence. Egochi has helped me achieve just that. They have improved my search engine rankings and increased my online visibility. I am seeing a significant increase in leads and conversions. I highly recommend Egochi to any business looking to strengthen their online presence."
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Krispen Culbertson
Sr. Partner, Culbertson Law
"Blown away by the results"
"I was skeptical about investing in digital marketing. But after working with Egochi, I am blown away by the results. They have helped me reach a wider audience and attract more clients to my law firm. The team is professional, knowledgeable and always goes above and beyond to ensure I am satisfied with the services. I highly recommend Egochi to any business looking to expand their reach."
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Justin Tyme
Owner, Reef Side Tattoo
"Couldn't be happier"
"Having an online presence is crucial for attracting new clients for any tattoo shop. Egochi has helped me reach a larger audience and showcase my portfolio in the best light possible. The team is dedicated and knowledgeable, always working to improve my online visibility. I am seeing a noticeable increase in bookings and I could not be happier with the services provided by Egochi."
Put Your Houston Ad Budget to Work
Tap the button below, and snag your free proposal!
Get Free ProposalHouston PPC Services
Paid Media Built for a Metro That Buys by Service Area, Season, and Spec
Every campaign below runs on the same discipline as our PPC management services: tracking wired before launch, weekly search-term passes, and budgets judged on what a tracked lead costs. And when ad budgets extend beyond search and social into AI assistants, ChatGPT advertising is managed by the same team.
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Google Ads Management
Search, Shopping, and Performance Max campaigns structured by geo tier and season: service campaigns radius-built around your real coverage, B2B campaigns aimed at spec and supplier searches, and seasonal budgets that scale before the heat and the storms rather than during them. Negative lists keep job-seeker, DIY, and out-of-area clicks out of the budget.
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Meta Ads on Facebook and Instagram
Feed and Reels campaigns for the categories Houston buys with its eyes: restaurants in a city that eats out in every language, med spas, gyms, home remodelers, and events. We build audiences by neighborhood and by behavior, retarget the people who already visited, and run Spanish-language creative where the audience genuinely scrolls in Spanish.
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Local Services Ads
For Harris County trades and home services, LSAs sit above every other result and charge per lead instead of per click. In storm season, the Google Screened and Google Guaranteed badges separate established local crews from the out-of-town operators who flood in behind every front. We manage the profile, the reviews the placement leans on, and the dispute queue, then pair LSAs with search campaigns for the keywords LSAs cannot reach.
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Remarketing and Retargeting
Houston buyers research hard before they commit: a homeowner pricing a full AC replacement, a practice manager comparing clinics, a procurement engineer shortlisting vendors for next quarter. Return campaigns across search, display, and social bring back visitors who did not convert the first time, sequenced instead of one generic reminder.
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PPC Landing Pages
The click is half the job. Our web team builds dedicated landing pages with click-to-call layouts for phone-first trades, bilingual versions where the campaign runs in Spanish, quote and bid-request forms for B2B, and conversion rate optimization measured through GA4 and call tracking, not opinion.
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B2B and Industrial Campaign Structure
Vendors selling into the energy, petrochemical, and port economy get campaigns built for long cycles: spec-level keywords, offline conversion tracking through the CRM, and reporting in cost per qualified opportunity. Budgets stay steady because a committee that clicks in March may sign in September, and the account that disappeared in June never makes the bid list.
How Your Houston Campaigns Get Managed
Every paid account runs VERTEX Reach™, our 15-step paid-media framework, through five stages tuned to how this metro searches.
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Map
Keyword and competitor mapping tied to your real service area, spend benchmarks against the actual click prices in your category, a calendar read for your heat and storm-season exposure, and a tracking plan that defines what counts as a lead before a dollar moves.
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Build
Campaign architecture per geo tier, the coverage decision made explicitly, ring by ring from the Loop to the Grand Parkway, negative lists seeded for a metro full of DIY and job-search queries, seasonal budget plans written into the account, and landing pages matched to each ad group.
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Launch
Conversion tracking wired and tested before spend starts, then campaigns go live with conservative bids. Ads serve within hours; the first tracked calls usually arrive the same week.
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Refine
Weekly search-term passes, bids and schedules tuned to how each geo tier converts, ad copy tests run to significance, seasonal budgets stepped up ahead of their window, and budget shifted toward the tiers producing tracked leads.
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Scale
When cost per lead holds steady, budgets grow into new campaign types, new suburbs, and new seasons in that order, so growth never outruns the tracking that proves it.
VERTEX Reach™ is the paid-media discipline inside the EGOCHI VERTEX™ Growth System, the operating system behind every Egochi engagement.
What Houston PPC Management Costs
Management at Egochi starts at $1,500 monthly as a flat fee set by ad spend tier, separate from the budget you pay Google or Meta directly. Single-location accounts usually stay near the floor; multi-platform and contested-vertical accounts run toward $7,500. Houston click prices span a wide range, cheap research curiosity at one end and legal or emergency-service auctions at the other, so we would rather size the budget to your category and your service area than to a metro average.
There are no setup fees, plans run month to month with no long-term contracts, every tier is published before the first call, and you own the ad accounts outright. The free audit ends with a fixed quote, not a range that grows later.
Is Egochi the Right Fit for Your Houston Ad Budget
Who this is for
- You run a Houston business that needs leads sooner than SEO can produce them: a new location, idle crew capacity, or a season you cannot afford to miss.
- You compete in a category where every click deserves an accountable plan, the trades, legal, medical, restaurants, or industrial B2B, and you want the report to name what a lead cost.
- You want a flat management fee published before the first call, no setup fees, and campaigns built around your real service area instead of a metro-wide default.
When we may not be the right fit
- Your budget sits under the realistic floor for your category. A few hundred dollars a month in a contested legal or emergency-services auction buys data for nobody, and the audit will say so rather than take the fee.
- You have no landing page or conversion tracking yet. Paying for clicks you cannot convert or measure burns budget; that plumbing gets fixed first, then campaigns launch.
- You want promised placements or a locked cost per lead. Auctions move daily, and in storm season they move hourly; nobody honest controls them.
Fair Questions Houston Advertisers Ask
Should my Houston campaigns target the whole metro?
Only if your business genuinely serves it. Metro-wide targeting sounds ambitious and quietly wastes budget in a city where Katy and Baytown sit fifty miles apart: a Pearland crew pays for Cypress clicks it will decline on the phone. The right coverage is a decision, ring by ring, and the report shows which part of the map your leads actually came from.
Should my management fee be a percentage of ad spend?
We think not, and our own fee structure shows it. A percentage fee pays the agency more every time it tells you to spend more, which is a quiet conflict of interest on every media recommendation. Our fee is a flat rate set by spend tier, published before the first call, so advice about your budget only has to survive one test: whether it lowers your cost per lead.
When should seasonal Houston businesses raise their budgets?
Ahead of the window, not inside it. The AC company that wants July emergencies needs conversion history and reviews compounding by April, and the roofer who waits for the first named storm launches into peak prices next to advertisers Google already trusts. Year-round businesses usually do the opposite and hold steady while the seasonal spikes pass around them.
Do I still need paid ads if the Map Pack already sends calls?
Sometimes no, and we will say so in the audit. But the Map Pack rewards proximity, so it sends the customers near your pin and misses the suburbs you could serve. Paid campaigns reach the parts of the metro your profile never shows for, capture the searches the pack does not trigger on, and give storm-week pushes a throttle organic rankings cannot offer.
More Egochi Services in Houston
Paid campaigns rarely work alone. The same team handles search, social, and web design across the Houston metro, and what your ads learn feeds all of it:
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Houston Digital Marketing Agency
Every channel, one plan, for the energy, medical center, and port economy from the Loop to the suburbs.
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Houston SEO Company
Rankings and Map Pack visibility for Houston businesses.
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Houston Social Media Agency
Content and paid social that sound like Houston, measured in leads.
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Houston Web Design
Fast, conversion-first sites for Houston firms and service brands.
Results From the Egochi Paid Media Portfolio
These receipts come from paid and multi-channel engagements across the whole Egochi client roster, not a Houston-only list. Where an engagement covered more than one channel, the numbers describe the whole engagement, labeled honestly.
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Culbertson Law
Family Law Firm | Google Ads
A law firm buying some of the most expensive clicks in paid search, the auction pressure Texas injury and family firms feel daily. Tightly themed campaigns, negative keyword discipline, and call tracking tied every ad dollar to signed cases.
- +91% Qualified Calls
- 8 → 41 monthly Signed Cases
- 52 → 148 Tracked Calls
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NY Endodontics Studio
Specialty Dental Practice
A specialty practice paying big-metro medical click prices for emergency and referral searches, the position independent practices around the Texas Medical Center hold against hospital systems and urgent-care chains. Tightly matched ad groups, negatives, and per-treatment landing pages cut what each new patient inquiry cost.
- -32% Cost per Lead
- +110% Organic Sessions
- +132% GBP Discovery Views
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TriCity National Bank
Community Banking
A community bank competing against national brands for trust-heavy money searches. Paid search ran with landing pages per product line and conversion tracking on applications.
- +77% PPC Conversion Rate
- +90% Organic Traffic
- +80% Email Engagement Lift
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Pro Numb
Health Products Ecommerce
A Shopify Plus brand in a contested niche where paid shopping and search worked alongside the organic program. Clean product feeds, queries sculpted by margin, and the whole engine judged on monthly revenue.
- $2M+ Monthly Revenue
- +340% Organic Traffic
- 47 Featured Snippets
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Grown Brilliance
Luxury Jewelry Ecommerce
A lab-grown diamond retailer bidding against national jewelry advertisers for engagement ring searches. Shopping and search campaigns worked with the organic program, with spend judged on revenue per style, not clicks.
- $200M Annual Revenue
- 160K+ Organic Visits
- +80% Conversion Increase
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Antoinette Realtors
Real Estate Brokerage
A boutique brokerage whose ad spend was reaching browsers instead of buyers, the standard failure mode in real estate paid search, and a familiar one in a metro this full of relocating households. Campaigns got rebuilt around buyer keywords, and paid and organic ran one funnel.
- +45% PPC Click-Through Rate
- 4 → 24 monthly Organic Leads
- +60% Local Visibility
The Team Running Your Houston Ad Accounts
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Jobin John
Chief Executive Officer
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Justin Brown
Head of Search Engine Optimization
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Bryan Thomson
Head of Web Design & Development
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Ina Komins
Head of Social Media Marketing
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Kierra Pita
Head of Advertising & Content Marketing
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Patricia Turner
Chief Creative Officer
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William Carter
Chief Digital Strategy Officer
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Andrew Miller
Senior SEO Strategist
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Amy Robinson
Content Marketing Manager
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Betty Harrison
PPC Campaign Specialist
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Anthony Carter
Lead Digital Account Executive
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Amanda Cooper
Social Media Director
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Carol Parker
Senior Client Success Manager
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Barbara Bennett
Email Marketing Lead
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Charles Turner
Technical SEO Analyst
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Brian Sullivan
Creative Director
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Christine Walker
Director of Project Management
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Christopher Brooks
Digital Marketing Strategist
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Daniel Wright
Senior Analytics Specialist
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David Henderson
Lead Content Strategist
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Donna Mitchell
Client Communications Manager
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Elizabeth Foster
Director of Paid Advertising
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Supriya J. John
Brand Experience Specialist
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Emma Scott
Social Media Content Creator
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George Crawford
Technical Solutions Architect
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Jacob Evans
Digital Content Coordinator
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James Anderson
Marketing Automation Specialist
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Jason Palmer
Junior Copywriter
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Jeffrey Reynolds
Paid Media Analyst
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Jennifer Lewis
Community Engagement Specialist
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Jonathan Murphy
SEO Reporting Specialist
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Joseph Morgan
Influencer Marketing Coordinator
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Kenneth Stevens
Digital PR Manager
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Kimberly Harper
Digital Marketing Intern
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Kevin Morris
SEO Outreach Specialist
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Lee Dawson
Junior Web Developer
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Linda Peterson
Email Campaign Coordinator
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Lisa Thompson
Social Media Ads Specialist
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Margaret Bradley
Marketing Operations Lead
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Mark Richards
Data & Insights Analyst
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Mary Kennedy
Senior Copyeditor
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Matthew Clark
Growth Marketing Manager
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Michelle Sanders
Junior Marketing Designer
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Michael Foster
Senior Conversion Rate Specialist
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Nancy Wheeler
Digital Analytics Manager
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Nicholas Pierce
Affiliate Marketing Specialist
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Nicole Adams
Outreach Program Coordinator
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Paul Franklin
Paid Social Campaign Manager
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Richard Barnes
Reputation Management Specialist
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Robert Murphy
Lead Solutions Architect
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Ronald Davis
Marketing Technology Analyst
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Ryan Bell
Paid Media Buyer
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Sandra Gregory
Digital Account Coordinator
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Scott Hopkins
CRM Implementation Specialist
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Shirley Ellis
Customer Insights Manager
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Stephanie Cross
Brand Content Designer
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Steven Greene
Web Analytics Specialist
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Susan Price
Affiliate Campaign Manager
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Thomas Fisher
Lead Technical Architect
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Timothy Nash
Mobile Marketing Strategist
Where Your Houston Ad Accounts Are Managed
Egochi has four offices: New York, Miami, Milwaukee, and Madison, none of them in Texas, and we say so instead of renting a suite on Westheimer for the website. Houston ad accounts are managed by the same named team from audit to reporting, with campaign reviews over video on Central-time schedules and your search-term reports on screen. The toll-free line reaches the people who manage your money, and you always know where they sit.
Common Questions About Houston PPC
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How much does PPC management cost in Houston?
PPC management at Egochi starts at $1,500 monthly as a flat fee set by ad spend tier, separate from the budget you pay Google or Meta directly. There are no setup fees and plans run month to month. Houston click prices vary enormously by category, so the audit sizes your budget to your actual auction, and every management tier is published before the first call.
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How should Houston businesses set their ad targeting?
By real service area, not by the metro name. Houston has no zoning code and no single commercial center, so we build geo tiers, Inner Loop, Beltway ring, or named suburbs, around the ground you genuinely serve and exclude the rest. Each tier gets its own budget line, so the report shows which part of the map produced leads and which just spent.
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How fast does PPC show results in Houston?
Ads serve within hours of launch and the first tracked calls usually arrive the same week. A fair performance read takes about a month of data, and a settled cost per lead takes closer to three, because bids, negatives, and schedules need conversion history to tune. Seasonal categories read fastest inside their window, which is why start timing matters here.
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Is PPC worth it for Houston service businesses?
Usually yes, because the demand keeps refilling: the metro adds new households every month, and one booked AC replacement, signed case, or won bid repays a lot of clicks. The honest exceptions are budgets below the category floor and businesses with no landing page or tracking, and our audit says so instead of taking the fee.
More Answers About Running Ads in Houston
Who owns the ad accounts?
You do, always. Campaigns run inside your own Google Ads and Meta accounts, billing goes from you to the platforms directly, and every piece of history stays yours if we ever part ways. An agency that owns your account is holding your data hostage, and it is the first thing we fix when we inherit that setup.
Do you require long-term contracts?
No. Plans run month to month with no setup fees, and we re-earn the retainer every cycle. Paid search shows its numbers quickly enough that a 12-month lock-in protects the agency, not you.
Can you take over an existing Google Ads account?
Yes, and we prefer it. Your conversion history is an asset the bidding systems learn from, so we audit what exists, keep what works, and rebuild only the parts that leak. Wholesale rebuilds that reset learning are usually agency vanity, not strategy.
Do you run Spanish-language campaigns?
Yes, with their own keywords, ad copy, and landing pages rather than translated duplicates. A large share of Harris County searches in Spanish, and in several service categories the Spanish-language auction is meaningfully less contested than the English one.
Do you work outside the city of Houston?
The whole metro and beyond: Katy, Sugar Land, Pearland, Clear Lake, Pasadena, Baytown, Spring, Cypress, Humble, and The Woodlands. Geo-tier structure means a Baytown industrial vendor and a Montrose restaurant get different maps, schedules, and budget lines from the same team at the same flat fee.
What tracking do you set up before launch?
GA4, Google Ads conversion tracking, and call tracking, wired and tested before spend starts, with CRM-based offline conversion imports for B2B accounts. Forms, calls, bookings, and bid requests each count separately, so the report can say what a lead cost, not just what a click cost.
Get Your Free Houston PPC Proposal
Find out what your clicks should cost, ring by ring across the metro, before another Houston summer starts without you.
Egochi Stats
- 250+ Google Reviews
- 5.0 Clutch Rating
- 12+ Years Experience
- $200M+ Revenue Generated
- 4 US Offices
- 190+ Clutch Reviews