How much does MSP PPC management cost?

Egochi's MSP PPC management starts at $1,500 monthly, with your ad spend paid separately to Google and LinkedIn. Because one managed agreement returns years of monthly revenue, the account is judged on cost per booked contract conversation, a number the free review estimates for your market.

Do AI search results change MSP advertising?

Yes, in a specific way: buyers now ask AI Overviews, ChatGPT, Gemini, and Perplexity what managed IT costs and which local firms handle compliance before they ever click an ad. Egochi writes campaigns for that pre-researched buyer and structures your service, certification, and review data so the assistants can cite your firm in the answers that form the shortlist.

Should an MSP advertise on Google or LinkedIn?

Both, doing different jobs. Google Search converts the businesses already looking for a provider this week. LinkedIn builds recognition with the titles you want months before their renewal date. Egochi usually opens with search for cash flow, then layers LinkedIn as the pipeline matures.

How fast does PPC produce MSP clients?

Clicks and inquiries start within days, but contracts follow the sales cycle, which in managed services runs weeks to months. Expect the first booked conversations in the first month or two and judge signed-contract results across two or three quarters, matched to your cycle length.

What should an MSP ask a PPC agency before signing?

Ask what they would model before spending: an honest manager works backwards from your agreement value and close rate to what a booked conversation can cost. Ask whether landing pages end in a calendar step with a named person or a contact form, and whether tracking connects to your CRM. A pitch built on cheap clicks and raw lead volume misreads the economics of managed services; Egochi, an agency that publishes its pricing, will show you the contract math first.

MSP PPC Advertising

Egochi runs PPC for managed service providers on the two channels that book meetings: Google Search for businesses already typing "managed IT support" plus their city, and LinkedIn for the owners and IT directors you want to reach before they ever search. The unit of success Egochi manages to is cost per booked contract conversation, not cost per click, because a single managed agreement repays thousands of clicks. Landing pages are built to put a meeting on the calendar with a named person, not to collect form-fills that go cold in a shared inbox. Plans start at $1,500 monthly, ad spend separate. Start with a free review of your market's click costs and what a booked meeting should cost your firm.

Get Your Free MSP Ad Review See What's Included

250+ Google Reviews
190+ Clutch Reviews at 5.0
UpCity Top Agency
Google Partner

As Featured In

How Paid Media Works in Managed IT

Four rules Egochi runs accounts by that separate MSP ads that sign contracts from ones that burn spend.

Google catches the switch moment

Businesses shop for a new MSP after an outage, a breach scare, or a renewal dispute, and that urgency goes straight into a search box. The search campaigns Egochi builds exist to be present at exactly that moment, when the buyer is days from a shortlist instead of months from one.

LinkedIn reaches buyers before they search

Only a sliver of your market is actively looking this quarter. LinkedIn targeting by job title, company size, and industry puts your firm in front of the rest, so when the renewal date or the incident finally arrives, yours is the name they already know and the site they already visited.

Judge spend by contracts, not clicks

Managed IT keywords cost real money per click, and panic-trimming the expensive ones is how MSP accounts quietly die. A pricey keyword that books contract conversations is cheap. Egochi tracks from click to meeting to agreement, so budget decisions run on contract math instead of click prices.

Landing pages should book meetings

A generic contact form invites the lead to go cold. The landing pages Egochi builds move the buyer straight to a scheduled conversation: a calendar step, the named person they will meet, and proof that survives a skeptical CFO. Fewer raw leads, more meetings that actually get held.

What's Inside an MSP PPC Plan

Two ad engines Egochi runs as one funnel, with tracking that goes all the way to the signature.

Google Search Campaigns

Egochi builds campaigns on managed IT, IT support, and cybersecurity terms in your metros, structured by service line so ad copy matches the exact problem searched.
LinkedIn Campaigns

Egochi aims ads at owners, CFOs, and IT directors by title, company size, and industry, carrying plain-language offers a non-technical buyer acts on.
Meeting-First Landing Pages

Egochi builds dedicated pages per campaign with outcome messaging, honest proof, and a calendar step, tested against one number: booked conversations.
Waste Control

Egochi maintains negative keyword builds and geographic limits that screen out job seekers, consumers, and out-of-area clicks before they eat the budget.
Retargeting for Long Cycles

Egochi runs follow-up campaigns that keep your firm visible through the months between first click and contract decision, sequenced to the buying stage.
Call and Meeting Tracking

Egochi wires call recording and CRM-connected tracking that ties every meeting and agreement back to its keyword and ad, so reporting speaks in revenue.

Where AI Search Meets MSP Advertising

Before they ever click an ad, business owners now ask AI Overviews, ChatGPT, Gemini, and Perplexity what managed IT costs, whether they need an MSP or an internal hire, and which local firm handles their compliance framework. Egochi runs paid campaigns with that shift in view: ads catch the buyers already searching, while structured service, certification, industry, location, and review data keeps your firm citable in the answers that form the shortlist.

Google AI OverviewsChatGPTGeminiPerplexity

Ad clicks now arrive pre-researched

A buyer who asked ChatGPT what managed IT should cost clicks your ad already holding a range. Egochi writes ad copy and landing pages for that informed buyer, stating scope and pricing logic plainly instead of hiding numbers the assistant already gave them.
Citations lower the cost of every campaign

When AI Overviews or Perplexity name your firm in a shortlist answer, brand searches and direct visits rise, and paid campaigns stop carrying acquisition alone. Egochi structures the entity, industry-served, and review data those systems check before citing anyone.
Landing pages assistants can verify

Gemini and Perplexity test claims against what a site actually says. The landing pages Egochi builds state services, certifications, and industries served in liftable form, so the promise in the ad and the fact an assistant cites agree with each other.
One report across paid and AI visibility

Egochi, one agency with one report, sets booked conversations from ads beside the AI and organic visibility building behind them. You see what the spend bought and what the structured data earned, in one set of numbers.

How the PPC Engagement Runs

Contract-math modeling

Egochi starts from your average agreement value and close rate, then works backwards to what a booked conversation is worth and what the account can afford per click. Every later decision runs on that number.
Account and audience build

Egochi structures search campaigns by service line and metro with negative keywords in from day one, and builds LinkedIn audiences from the titles, company sizes, and industries you actually sign.
Landing pages and tracking

Egochi gives each campaign a dedicated page with a calendar step and a named person, wired to call recording and your CRM, so a meeting can be traced back to the keyword that bought it.
Controlled launch

Spend opens gradually while learning data accumulates. Egochi takes search live first because it converts active demand; LinkedIn follows once the search funnel proves the offer and the page.
Monthly rebalancing

Egochi moves budget toward the keywords and audiences that book conversations with decision-makers, and away from what only produces clicks. You see the moves and the contract math behind each one.

Fair Doubts About MSP Advertising

We tried Google Ads and got junk leads. What changes?

Junk usually traces to structure: no negative keywords, so the budget bought job seekers and home users; a homepage instead of a meeting page; no geographic limits. The clicks were real, the filtering was missing. Accounts Egochi rebuilds in the same market routinely turn the same spend into fewer, far better inquiries.

Are managed IT clicks too expensive to be profitable?

Not when judged in contract units. A click can cost real money and still be trivial beside an agreement that pays monthly for years. The accounts that lose money are the ones that buy expensive clicks and then leak them on weak pages and slow follow-up, which is a fixable problem, not a market condition.

Could we manage the ad account ourselves?

You could, and some owners do it well for a while. The honest costs are the learning window paid at market click prices, the weekly attention an account needs to stay clean, and the analysis that connects spend to signed agreements. If those hours compete with billable engineering time, delegation usually wins on math alone.

Is LinkedIn worth its higher advertising costs?

For MSPs selling into specific titles, sizes, or regulated industries, usually yes, judged over quarters rather than weeks. LinkedIn does the job search cannot: it reaches the buyer months before the renewal or incident that triggers a search. Firms that skip it meet their prospects cold; firms that run it get recognized on the first call.

Common Mistakes to Avoid

Trimming the highest-cost keywords first, which are often the exact terms that book contract conversations.
Sending expensive clicks to the homepage instead of a page with a calendar step and a named person.
Skipping negative keywords, so the budget buys job seekers and home users searching for free help.
Turning campaigns off after six weeks, right before the learning data starts paying for itself.
Reporting that stops at form-fills, so nobody knows which keyword produced the agreement that paid for the quarter.

B2B Case Studies From the Egochi Roster

Egochi publishes these receipts from B2B, technology, and finance engagements across the client roster. Every number restates the client's published case study, and each one is the kind of pipeline math a paid program answers to.

BTX Technologies

Audiovisual Technology | B2B Distributor

A B2B technology distributor whose program paired search visibility with refined paid campaigns, precise ad copy, and disciplined bidding. Egochi aimed the spend at high-intent industrial buyers, and qualified leads and revenue followed.
- 1.5K Extra Monthly Qualified Leads
- $200K Added Revenue
- +80% Organic Traffic Lift
See the case study →
IPFS Corporation

Commercial Finance | B2B North America

A commercial premium finance company selling a considered B2B product across North America. Egochi lifted click-through and qualified inquiries together, the two numbers a long-cycle funnel lives on.
- +60% PPC Click-Through Improvement
- +55% Qualified Inquiry Rise
- +70% Organic Traffic Increase
See the case study →
TriCity National Bank

Regional Bank | High-Trust Conversion

A regional bank whose paid campaigns had to convert cautious, high-trust buyers, the same psychology a multi-year IT contract faces. Egochi rebuilt the funnel and the conversion rate climbed with it.
- +77% PPC Conversion Rate
- +90% Organic Traffic Surge
- +80% Email Engagement Lift
See the case study →
WUC Technologies

IT Support Company | B2B Technology

An IT support company that needed qualified inquiries, not raw traffic. Egochi rebuilt the site and search presence, and the inquiry number a paid program gets judged on rose by half.
- +50% Qualified Inquiry Rise
- +75% Organic Traffic Increase
- +60% User Engagement Lift
See the case study →
FinThrive

B2B Software | Healthcare Revenue Cycle

A B2B software platform selling into hospitals. Egochi rebuilt the pages its demand campaigns land on, and demo requests, the booked-meeting unit of that funnel, reached three hundred a month.
- 300 Monthly Demo Requests
- 50% Bounce Rate Drop
- 40% Page Load Time Cut
See the case study →
Toshiba Lifestyle

Consumer Electronics | Global Brand

A global electronics brand on the Egochi roster whose revenue growth tracked to the program. Proof we judge every channel by what it returns, not what it spends.
- +185% Organic Traffic
- 2,400+ Rankings Improved
- +67% Revenue Growth
See the case study →

See How Egochi Works

A short look at how our team plans, builds, and reports on client work.

Is This Right for You?

This is for you if

You can take on new managed clients now and want pipeline sooner than SEO alone delivers it.
You know your contract values and want ad spend judged against them, not against a cost-per-lead guess.
You sell into specific industries or company sizes where LinkedIn targeting can name your exact buyer.

This may not be the right fit if

Your ad budget cannot sustain a few months of learning data; thin, stop-start spend rarely reaches the meeting stage.
You want raw lead volume for a call center; we build for fewer, better conversations with decision-makers.

See the work: Technology case studies · PPC case studies

What Clients Tell Us

Cybersecurity marketing requires technical credibility. Egochi created content that resonated with CISOs and IT directors. Demo requests from enterprise prospects increased 180%.

Laura Hayes July 2024

More client reviews

The Complete Managed IT & Cybersecurity Program

This page is one part of a five-part program. Each piece works alone and works better together.

Common Questions About MSP PPC

How much does MSP PPC management cost?

Egochi's MSP PPC management starts at $1,500 monthly, with your ad spend paid separately to Google and LinkedIn. Because one managed agreement returns years of monthly revenue, the account is judged on cost per booked contract conversation, a number the free review estimates for your market.
Do AI search results change MSP advertising?

Yes, in a specific way: buyers now ask AI Overviews, ChatGPT, Gemini, and Perplexity what managed IT costs and which local firms handle compliance before they ever click an ad. Egochi writes campaigns for that pre-researched buyer and structures your service, certification, and review data so the assistants can cite your firm in the answers that form the shortlist.
Should an MSP advertise on Google or LinkedIn?

Both, doing different jobs. Google Search converts the businesses already looking for a provider this week. LinkedIn builds recognition with the titles you want months before their renewal date. Egochi usually opens with search for cash flow, then layers LinkedIn as the pipeline matures.
How fast does PPC produce MSP clients?

Clicks and inquiries start within days, but contracts follow the sales cycle, which in managed services runs weeks to months. Expect the first booked conversations in the first month or two and judge signed-contract results across two or three quarters, matched to your cycle length.
What should an MSP ask a PPC agency before signing?

Ask what they would model before spending: an honest manager works backwards from your agreement value and close rate to what a booked conversation can cost. Ask whether landing pages end in a calendar step with a named person or a contact form, and whether tracking connects to your CRM. A pitch built on cheap clicks and raw lead volume misreads the economics of managed services; Egochi, an agency that publishes its pricing, will show you the contract math first.