St. Andrew's School Case Study With Verified Results
St. Andrew’s School, Admissions SEO, Social, and Web Design
St. Andrew’s Episcopal School is a private, coeducational K–12 school serving more than 1,000 students across two Austin campuses: the Lower and Middle Schools on West 31st Street and the Upper School on Southwest Parkway. The educational experience is organized around four pillars, scholar, artist, athlete, and servant, and the school needed a digital presence that communicates that complete student experience while guiding prospective families from first research to an inquiry, campus visit, application, and completed enrollment. Egochi redesigned the website experience, strengthened organic visibility, and built the social media strategy behind it.
The Challenge
The previous experience did not separate the needs of families researching the Lower, Middle, and Upper School divisions. Academics, arts, athletics, student life, financial aid, campus visits, application requirements, and deadlines were spread across a large website, and a family could enter through dozens of pages without meeting a clear next step. The school also needed stronger visibility for competitive searches around private schools, independent schools, Episcopal education, and college-preparatory K–12 programs in Austin, and its inquiries, visits, applications, social interactions, and enrollments were not connected in one attribution system.
Strategy & Solution
Egochi rebuilt the digital journey around the school’s three admissions actions: inquire, visit, apply. Separate pathways serve families researching kindergarten and Lower School, grades 6–8, and grades 9–12, each connecting academics, student life, tuition, financial aid, requirements, and deadlines. The build carried a custom responsive design, Blackbaud MySchoolApp admissions wired in, grade-specific application pathways, campus-tour and event landing pages, SEO for private-school and grade-specific searches, local SEO for both campuses, School and EducationalOrganization and Event schema, faculty and program entity work, social campaigns organized around the four pillars with student and alumni storytelling, and conversion tracking from inquiry through contracted enrollment.
Results
- +93% Non-Branded Organic Clicks
- +67% Qualified Admissions Inquiries
- +52% Campus-Visit Registrations
- 16 Attributed New Enrollments
- $600K First-Year Revenue Generated
Across matched admissions cycles: non-branded organic clicks grew 93%, qualified admissions inquiries 67%, campus-visit registrations 52%, and social engagement 118%, with inquiry-to-application conversion up 28%. The campaign produced 16 additional completed enrollments at roughly $37,500 in average first-year tuition each: $600,000 in first-year client revenue directly generated. Revenue counts net contracted first-year tuition from newly enrolled students whose inquiry, visit, or application traces to a tracked Egochi-managed channel; returning students, sibling re-enrollments, wait-pool candidates, application and matriculation fees, donations, future-year tuition, and undocumented enrollments are excluded. Sources: GA4, Google Search Console, GBP Performance, Blackbaud Enrollment Management, Blackbaud Tuition Management, Blackbaud MySchoolApp, Google Forms, CallRail, Meta Business Suite, Meta Ads Manager, Facebook and Instagram Insights, Microsoft Clarity, Supermetrics.