Portland PPC Agency
Google Ads, Meta, and Local Services Ads Managed for Flat Fees and Reported in Cost per Lead
Egochi is a Portland PPC agency managing Google Ads, Microsoft Advertising, Meta, and Local Services Ads for Oregon businesses since 2014. Portland auctions punish poor planning in their own way: the dry season compresses the exterior trades into a four-month window, the October rain return resets the roofing auction overnight, and a metro that spans two states quietly bills you for Clark County clicks your crews never serve. We manage accounts the boring, accountable way, flat fees set by spend tier instead of a percentage of your budget, negative keyword discipline, and reports that lead with what a tracked lead cost. There are no setup fees and plans run month to month. Start with a free PPC audit.
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What You Get With Portland PPC Management
Campaign structure here starts with how this metro actually buys. Downtown and the Pearl carry professional-services demand; the east-side quadrants are radius-targeted trades and consumer territory, decades of wood-framed housing that keeps roofers, painters, and drainage crews in demand; and the Silicon Forest corridor through Beaverton and Hillsboro carries B2B searches that convert on weekday schedules. Then comes the two-state decision, made explicitly instead of defaulted: if your business genuinely serves Vancouver and Clark County, those campaigns get their own budget line and their own numbers; if it does not, Washington ZIP codes get excluded on day one. Each tier carries its own budget, so the monthly report can say which areas produce leads and which just spend.
The agreement stays month to month with no setup fees, the management fee is a flat rate set by spend tier, and the ad budget goes from you to Google and Meta directly. You own the ad accounts and every piece of history inside them, so nothing is held hostage if you ever leave.
Why the Portland Forecast Is a Bidding Strategy
The dry season is the defining auction event in this market. Roughly June through September, everything that happens outdoors, roof replacements, exterior repaints, deck builds, paving, weddings and events, gets bought, scheduled, and fought over inside one four-month window, and the companies that win it built their campaigns, reviews, and Local Services Ads profiles in the spring. Then the rain returns and the auction flips within days: leak repair, gutter, moss, and drainage keywords spike with the first October storm, and homeowners with water coming in call whoever shows up first. We build weather-exposed accounts for both halves of that calendar from the start, with the scaling plan written into the account. The contested categories bite year-round too: legal clicks in major metros regularly run $100 or more per Google Ads benchmarks, and Multnomah County injury and family intent carries real auction pressure.
The quieter patterns matter as well. Oregon charges no sales tax, which pulls Washington shoppers across the river and makes retail campaigns worth aiming at Clark County even when service campaigns should exclude it, the same geography, opposite answers by category. B2B demand from the Silicon Forest runs on weekday office hours, which is why those campaigns get schedules instead of always-on budgets. Accounts that position ahead of those curves beat flat monthly spending in nearly every seasonal category.
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Why Choose Egochi As Your Portland PPC Agency
Area-Tier Campaigns, Dry-Season Budgets, and Reports That Name What a Lead Cost
Plenty of agencies will run Portland ads from anywhere with one metro-wide geo setting and a fee that scales with your spend. We build paid search for how this market actually behaves: a dry season that compresses the exterior trades into four months, a rain return that flips the auction overnight, a state line in the middle of the metro, and a B2B corridor that buys on weekday schedules.
From Division Street shops to Hillsboro B2B vendors, the buyers you want are already typing searches. What that means for paid ads:
- 93% of local purchases start with a search per BrightLocal, and in contested Portland categories the top of that first page is paid placement.
- Demand here is unusually seasonal: the dry window sells the exterior trades and the event economy, the first October storm resets the roofing and drainage auctions, and both swings reward accounts built in advance.
- The traps are local too: metro-wide targeting buys Clark County clicks service crews never serve, and the contested categories cost real money, legal clicks in major metros regularly run $100 or more per Google Ads benchmarks.
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Campaigns Built Tier by Tier Across the Metro
Downtown and the Pearl run professional-services schedules. The east-side quadrants get radius targeting for the trades and the booking businesses. Beaverton and Hillsboro get weekday B2B structure, and Vancouver gets an explicit yes-or-no: its own budget line if you serve Clark County, an exclusion list if you do not. Every tier has its own budget, so the report says exactly where leads come from.
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Dry-Season Accounts Built Before June
When the rain stops, roofing, painting, deck, and paving auctions fill with everyone who waited, and the companies that win the window ran steady campaigns all spring, hold reviews and an established Local Services Ads profile, and simply scale what already works. We build seasonal accounts that way from the start, and we write the October flip, leaks, gutters, drainage, into the account before the first storm arrives.
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Negative Keywords Tuned to a Crowded Market
National lead resellers, job seekers around the big Washington County employers, DIY researchers, and Portland-Maine confusion all pollute service campaigns here. We build negative lists for that query mix from day one, then run weekly search-term passes to catch what the lists miss. In a market with this much research-first browsing, waste discipline is the local skill.
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Reports That Lead With Cost Per Lead
Every account reports through GA4, Google Ads conversion tracking, and call tracking, with leads broken out by campaign and by area tier. The headline number is what a tracked lead cost, not how many impressions the budget bought. You see the same search-term reports we do, and when a campaign is not producing after a fair window, the report says so and the budget moves.
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Flat Fees With No Setup Fees
Management starts at $1,500 monthly as a flat fee set by spend tier, never a percentage of your budget, so a recommendation to spend more never raises our invoice by itself. There are no setup fees, plans run month to month, and ad spend goes from you to the platforms directly.
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An Honest Answer About Where We Sit
We have no Portland office and say so, instead of renting a suite in the Pearl for the website. Our four offices are in New York, Miami, Milwaukee, and Madison, your account is run by the same named team from audit to reporting, and calls get scheduled on Pacific time. The toll-free line reaches the people doing the work. Judge us on the search-term report, not the mailbox.
We are your partner for turning Portland search demand into tracked calls, booked jobs, and revenue, one area tier and one season at a time.
Watch Clients Talk About Their Results
"The results are just amazing"
"Egochi is the best"
What Clients Say About Egochi
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Maria Antoinette
Founder, Antoinette Realtors
"Significant increase in leads"
"As a realtor, my business heavily relies on having a strong online presence. Egochi has helped me achieve just that. They have improved my search engine rankings and increased my online visibility. I am seeing a significant increase in leads and conversions. I highly recommend Egochi to any business looking to strengthen their online presence."
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Krispen Culbertson
Sr. Partner, Culbertson Law
"Blown away by the results"
"I was skeptical about investing in digital marketing. But after working with Egochi, I am blown away by the results. They have helped me reach a wider audience and attract more clients to my law firm. The team is professional, knowledgeable and always goes above and beyond to ensure I am satisfied with the services. I highly recommend Egochi to any business looking to expand their reach."
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Justin Tyme
Owner, Reef Side Tattoo
"Couldn't be happier"
"Having an online presence is crucial for attracting new clients for any tattoo shop. Egochi has helped me reach a larger audience and showcase my portfolio in the best light possible. The team is dedicated and knowledgeable, always working to improve my online visibility. I am seeing a noticeable increase in bookings and I could not be happier with the services provided by Egochi."
Put Your Portland Ad Budget to Work
Tap the button below, and snag your free proposal!
Get Free ProposalPortland PPC Services
Paid Media Built for a Metro That Buys by Quadrant, Suburb, and Season
Every campaign below runs on the same discipline as our PPC management services: tracking wired before launch, weekly search-term passes, and budgets judged on what a tracked lead costs. And when ad budgets extend beyond search and social into AI assistants, ChatGPT advertising is managed by the same team.
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Google Ads Management
Search, Shopping, and Performance Max campaigns structured by area tier: weekday B2B demand in the Silicon Forest corridor, radius-targeted trades across the east-side quadrants, and an explicit decision on Clark County. Negative lists keep reseller and job-seeker clicks out of the budget, and Microsoft Advertising joins the mix where desktop B2B demand earns it.
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Meta Ads on Facebook and Instagram
Feed and Reels campaigns for the categories Portland buys with its eyes: restaurants, breweries, med spas, gyms, remodels, markets, and events. We build audiences by quadrant and suburb, retarget the people who already visited, and time creative pushes to the dry-season calendar when this city lives outside. Facebook still runs deep in the family suburbs and east-side neighborhood groups, and we use it deliberately.
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Local Services Ads
For metro trades and home services, LSAs sit above every other result and charge per lead instead of per click. We manage the profile, the review cadence that placement leans on, and the lead dispute queue, then pair LSAs with search campaigns for the keywords LSAs cannot reach. In rain-driven categories, an established LSA profile is the credibility a panicked October bidder cannot fake.
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Remarketing and Retargeting
Portland buyers research hard before they commit: a homeowner pricing a roof before the rain, a couple comparing wedding venues for the dry season, a Hillsboro team shortlisting vendors. Return campaigns across search, display, and social bring back visitors who did not convert the first time, sequenced instead of one generic reminder.
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PPC Landing Pages
The click is half the job. Our web team builds dedicated landing pages with click-to-call layouts for phone-first trades, quote forms a comparison-shopping Portland buyer will actually finish, and conversion rate optimization measured through GA4 and call tracking, not opinion.
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Seasonal and B2B Campaign Structure
Dry-season accounts get their scaling plan written in the spring, not in July when the auction is already loud. Rain-exposed accounts get the October flip staged in advance, leak, gutter, moss, and drainage campaigns ready before the first storm. B2B accounts selling into the Silicon Forest run weekday schedules and get judged on pipeline, because a procurement team does not convert the week it clicks.
How Your Portland Campaigns Get Managed
Every paid account runs VERTEX Reach™, our 15-step paid-media framework, through five stages tuned to how this metro searches.
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Map
Keyword and competitor mapping across the area tiers, spend benchmarks against the real click prices in your category, a seasonality read for your side of the wet-dry calendar, and a tracking plan that defines what counts as a lead before a dollar moves.
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Build
Campaign architecture per area tier, the Clark County decision made explicitly, negative lists seeded for a reseller-crowded market, dry-season and rain-flip budget plans written into the account from the start, and landing pages matched to each ad group.
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Launch
Conversion tracking wired and tested before spend starts, then campaigns go live with conservative bids. Ads serve within hours; the first tracked calls usually arrive the same week.
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Refine
Weekly search-term passes, bids and schedules tuned to how each tier converts, ad copy tests that run to significance, and budget shifted toward the tiers and keywords producing tracked leads.
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Scale
When cost per lead holds steady, budgets grow into new campaign types, new areas, and new platforms in that order, so growth never outruns the tracking that proves it.
VERTEX Reach™ is the paid-media discipline inside the EGOCHI VERTEX™ Growth System, the operating system behind every Egochi engagement.
What Portland PPC Management Costs
Management at Egochi starts at $1,500 monthly as a flat fee set by ad spend tier, separate from the budget you pay Google or Meta directly. Single-location accounts usually stay near the floor; multi-platform and contested-vertical accounts run toward $7,500. Portland ad budgets should be sized to the category and the season, because a roofing account in July and the same account in November live in different auctions.
There are no setup fees, plans run month to month with no long-term contracts, every tier is published before the first call, and you own the ad accounts outright. The free audit ends with a fixed quote, not a range that grows later.
Is Egochi the Right Fit for Your Portland Ad Budget
Who this is for
- You run a Portland-area business that needs leads sooner than SEO can produce them: a new location, idle crew capacity, or a dry-season window you cannot afford to miss.
- You compete in a category where every click deserves an accountable plan, the trades, legal, medical, or B2B, and you want the report to name what a lead cost.
- You want a flat management fee published before the first call, no setup fees, and campaigns built for how this metro splits by quadrant, suburb, state line, and season.
When we may not be the right fit
- Your budget sits under the realistic floor for your category. A few hundred dollars a month in a contested legal or peak-season roofing auction buys data for nobody, and the audit will say so rather than take the fee.
- You have no landing page or conversion tracking yet. Paying for clicks you cannot convert or measure burns budget; that plumbing gets fixed first, then campaigns launch.
- You want promised placements or a locked cost per lead. Auctions move daily, and in the first week of October rain they move hourly; nobody honest controls them.
Fair Questions Portland Advertisers Ask
Should my campaigns target Vancouver and Clark County too?
Only if your business genuinely works across the river, and the answer differs by category. A service crew that will not cross the Columbia should exclude Washington ZIP codes on day one, because commuter searches quietly double wasted spend. A retailer is the opposite case: Oregon charges no sales tax, Washington shoppers know it, and Clark County campaigns can pay for themselves. Either way it is a decision with its own budget line, never a default, and the report shows what each side of the river produces.
Should my management fee be a percentage of ad spend?
We think not, and our own fee structure shows it. A percentage fee pays the agency more every time it tells you to spend more, which is a quiet conflict of interest on every media recommendation. Our fee is a flat rate set by spend tier, published before the first call, so advice about your budget only has to survive one test: whether it lowers your cost per lead.
Is it worth launching ads in the middle of the dry season?
It is worth it, with honest expectations. Mid-window launches pay more per click than accounts that built position in the spring, because the auction is already crowded with everyone who waited. We will still launch, with tight geography and the highest-margin services first, but the better plan is the calendar: build in March, scale in June, and stage the October rain-flip campaigns before the first storm. The audit maps your season first either way.
Do I still need paid ads if the Map Pack already sends calls?
Sometimes no, and we will say so in the audit. But the Map Pack rewards proximity, so it sends the customers near your pin and misses the ones in Tigard or across the river you could serve. Paid campaigns reach the areas your profile never shows for, capture the searches the pack does not trigger on, and give the dry-season push a throttle organic rankings cannot offer.
More Egochi Services in Portland
Paid campaigns rarely work alone. The same team handles search, social, and web design across the Portland metro, and what your ads learn feeds all of it:
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Portland Digital Marketing Agency
Every channel, one plan, for the maker, services, and trades economy across the metro.
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Portland SEO Company
Rankings and Map Pack visibility for Portland businesses.
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Portland Social Media Agency
Content and paid social that sound like Portland, measured in leads.
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Portland Web Design
Fast, conversion-first sites for Portland firms and service brands.
Results From the Egochi Paid Media Portfolio
These receipts come from paid and multi-channel engagements across the whole Egochi client roster, not a Portland-only list. Where an engagement covered more than one channel, the numbers describe the whole engagement, labeled honestly.
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Culbertson Law
Family Law Firm | Google Ads
A law firm buying some of the most expensive clicks in paid search, the auction pressure Multnomah County injury and family firms feel daily. Tightly themed campaigns, negative keyword discipline, and call tracking tied every ad dollar to signed cases.
- +91% Qualified Calls
- 8 → 41 monthly Signed Cases
- 52 → 148 Tracked Calls
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NY Endodontics Studio
Specialty Dental Practice
A specialty practice paying big-metro medical click prices for emergency and referral searches, the position independent Portland practices hold against the hospital networks. Tightly matched ad groups, negatives, and per-treatment landing pages cut what each new patient inquiry cost.
- -32% Cost per Lead
- +110% Organic Sessions
- +132% GBP Discovery Views
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TriCity National Bank
Community Banking
A community bank competing against national brands for trust-heavy money searches, the same fight every credit union in this market knows. Paid search ran with landing pages per product line and conversion tracking on applications.
- +77% PPC Conversion Rate
- +90% Organic Traffic
- +80% Email Engagement Lift
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Pro Numb
Health Products Ecommerce
A Shopify Plus brand in a contested niche where paid shopping and search worked alongside the organic program. Clean product feeds, queries sculpted by margin, and the whole engine judged on monthly revenue.
- $2M+ Monthly Revenue
- +340% Organic Traffic
- 47 Featured Snippets
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Grown Brilliance
Luxury Jewelry Ecommerce
A lab-grown diamond retailer bidding against national jewelry advertisers for engagement ring searches. Shopping and search campaigns worked with the organic program, with spend judged on revenue per style, not clicks.
- $200M Annual Revenue
- 160K+ Organic Visits
- +80% Conversion Increase
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Antoinette Realtors
Real Estate Brokerage
A boutique brokerage whose ad spend was reaching browsers instead of buyers, the standard failure mode in real estate paid search, and a familiar one in a market where quadrant names carry this much intent. Campaigns got rebuilt around buyer keywords, and paid and organic ran one funnel.
- +45% PPC Click-Through Rate
- 4 → 24 monthly Organic Leads
- +60% Local Visibility
The Team Running Your Portland Ad Accounts
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Jobin John
Chief Executive Officer
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Justin Brown
Head of Search Engine Optimization
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Bryan Thomson
Head of Web Design & Development
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Ina Komins
Head of Social Media Marketing
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Kierra Pita
Head of Advertising & Content Marketing
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Patricia Turner
Chief Creative Officer
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William Carter
Chief Digital Strategy Officer
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Andrew Miller
Senior SEO Strategist
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Amy Robinson
Content Marketing Manager
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Betty Harrison
PPC Campaign Specialist
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Anthony Carter
Lead Digital Account Executive
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Amanda Cooper
Social Media Director
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Carol Parker
Senior Client Success Manager
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Barbara Bennett
Email Marketing Lead
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Charles Turner
Technical SEO Analyst
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Brian Sullivan
Creative Director
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Christine Walker
Director of Project Management
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Christopher Brooks
Digital Marketing Strategist
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Daniel Wright
Senior Analytics Specialist
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David Henderson
Lead Content Strategist
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Donna Mitchell
Client Communications Manager
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Elizabeth Foster
Director of Paid Advertising
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Supriya J. John
Brand Experience Specialist
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Emma Scott
Social Media Content Creator
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George Crawford
Technical Solutions Architect
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Jacob Evans
Digital Content Coordinator
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James Anderson
Marketing Automation Specialist
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Jason Palmer
Junior Copywriter
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Jeffrey Reynolds
Paid Media Analyst
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Jennifer Lewis
Community Engagement Specialist
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Jonathan Murphy
SEO Reporting Specialist
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Joseph Morgan
Influencer Marketing Coordinator
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Kenneth Stevens
Digital PR Manager
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Kimberly Harper
Digital Marketing Intern
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Kevin Morris
SEO Outreach Specialist
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Lee Dawson
Junior Web Developer
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Linda Peterson
Email Campaign Coordinator
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Lisa Thompson
Social Media Ads Specialist
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Margaret Bradley
Marketing Operations Lead
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Mark Richards
Data & Insights Analyst
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Mary Kennedy
Senior Copyeditor
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Matthew Clark
Growth Marketing Manager
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Michelle Sanders
Junior Marketing Designer
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Michael Foster
Senior Conversion Rate Specialist
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Nancy Wheeler
Digital Analytics Manager
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Nicholas Pierce
Affiliate Marketing Specialist
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Nicole Adams
Outreach Program Coordinator
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Paul Franklin
Paid Social Campaign Manager
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Richard Barnes
Reputation Management Specialist
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Robert Murphy
Lead Solutions Architect
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Ronald Davis
Marketing Technology Analyst
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Ryan Bell
Paid Media Buyer
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Sandra Gregory
Digital Account Coordinator
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Scott Hopkins
CRM Implementation Specialist
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Shirley Ellis
Customer Insights Manager
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Stephanie Cross
Brand Content Designer
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Steven Greene
Web Analytics Specialist
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Susan Price
Affiliate Campaign Manager
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Thomas Fisher
Lead Technical Architect
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Timothy Nash
Mobile Marketing Strategist
Where Your Portland Ad Accounts Are Managed
Egochi has four offices: New York, Miami, Milwaukee, and Madison. None of them is in Oregon, and we say so instead of renting a Northwest 23rd address for the website. Portland ad accounts are managed by the same named team from audit to reporting, reviews happen over video with your search-term reports on screen, and every call gets scheduled on Pacific time, so the working session lands inside your business day instead of before it starts. The toll-free line reaches the people who manage your money. Judge us on the search-term report, not the mailbox.
Common Questions About Portland PPC
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How much does PPC management cost in Portland?
PPC management at Egochi starts at $1,500 monthly as a flat fee set by ad spend tier, separate from the budget you pay Google or Meta directly. There are no setup fees and plans run month to month. Contested Portland categories like legal, roofing, and medical carry real click prices, so budgets get sized to the auction, and every management tier is published before the first call.
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When should Portland businesses raise their ad budgets?
Ahead of their season, not during it. Exterior trades should have campaigns and an established Local Services Ads profile running by spring, because launching in July means paying peak prices next to everyone who waited. Rain-exposed categories should have their leak and drainage campaigns staged before the first October storm, and B2B accounts should hold weekday schedules year-round. The audit maps your calendar first.
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How fast does PPC show results in Portland?
Ads serve within hours of launch and the first tracked calls usually arrive the same week. A fair performance read takes about a month of data, and a settled cost per lead takes closer to three, because bids, negatives, and schedules need conversion history to tune. Weather-driven categories read fastest inside their season, which is why start timing matters here.
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Is Google Ads worth it for Portland service businesses?
Usually yes, because the math favors this market: the housing stock keeps the trades in steady demand, every dry season concentrates high-ticket exterior work into a short window, and one booked roof replacement, signed case, or new patient repays a lot of clicks. Our Google Ads management ties every campaign to tracked calls. The honest exceptions are budgets below the category floor and businesses with no landing page or tracking yet.
More Answers About Running Ads in Portland
Who owns the ad accounts?
You do, always. Campaigns run inside your own Google Ads, Microsoft Advertising, and Meta accounts, billing goes from you to the platforms directly, and every piece of history stays yours if we ever part ways. An agency that owns your account is holding your data hostage, and it is the first thing we fix when we inherit that setup.
Do you require long-term contracts?
No. Plans run month to month with no setup fees, and we re-earn the retainer every cycle. Paid search shows its numbers quickly enough that a 12-month lock-in protects the agency, not you.
Can you take over an existing Google Ads account?
Yes, and we prefer it. Your conversion history is an asset the bidding systems learn from, so we audit what exists, keep what works, and rebuild only the parts that leak. Wholesale rebuilds that reset learning are usually agency vanity, not strategy.
Do you manage Google Ads and Meta together?
Yes. Search captures the demand the metro already types, Meta builds and retargets the audiences around it, and one report shows what each platform costs per tracked lead. Budgets move between platforms based on that number, not on habit.
Do you work outside the city of Portland?
The whole metro when your business serves it: Beaverton, Hillsboro, Tigard, Lake Oswego, Milwaukie, Oregon City, Gresham, and Vancouver across the river. Area-tier structure means a Sellwood contractor and a Washington County B2B firm get different schedules, radii, and budget lines from the same team at the same flat fee.
What tracking do you set up before launch?
GA4, Google Ads conversion tracking, and call tracking, wired and tested before spend starts. Forms, calls, and direction requests each count separately, so the report can say what a lead cost, not just what a click cost.
Get Your Free Portland PPC Proposal
Find out what your clicks should cost, area by area across the Portland metro, before another dry season starts without you.
Egochi Stats
- 250+ Google Reviews
- 5.0 Clutch Rating
- 12+ Years Experience
- $200M+ Revenue Generated
- 4 US Offices
- 190+ Clutch Reviews