How much does roofing PPC management cost?

Egochi's roofing PPC management starts at $1,500 monthly, with ad spend separate and billed by Google in your own account. You keep the account and its history if we ever part ways. The audit shows how much of your current spend is recoverable waste before you commit.

Why are roofing keywords so expensive?

Replacement jobs run five figures, so contractors can pay a lot per click and still profit, and national lead sellers bid the same terms to resell your own market back to you. That auction pressure is why Egochi treats match-type discipline and negative lists as more important in roofing than almost anywhere.

How fast can roofing ads ramp up after a storm?

Hours, if the account was built for it. Egochi keeps storm campaigns pre-approved and paused, with landing pages live and bid rules ready, so activation is a switch, not a build. Starting from nothing after the hail means days of setup and ad review while competitors take the calls.

Does AI search change how roofing ads perform?

It changes what happens before the click. Homeowners ask AI Overviews, ChatGPT, Gemini, and Perplexity whether damage needs replacement and which local roofer to trust, then click ads with that answer in mind. Egochi structures your service, license, and review data so those systems verify the company your ads point to.

What should a roofing company look for in a PPC agency?

Ask to see a sample search-term report and what they cut from it; waste control is the whole job at roofing click prices. Ask whether campaigns run on exact and phrase match with weekly negative pruning, whether spend can surge into storm-hit zip codes, and whether the ad account stays yours. Walk away from anyone promising a fixed cost per lead; auction prices move.

Roofing PPC Agency

Egochi manages PPC for roofing contractors, on its own or as the paid arm of a full roofing marketing program, in a market where replacement keywords rank among the priciest clicks in home services. At those prices, waste control is the whole program. Egochi runs exact-match discipline instead of broad-match sprawl, prunes negative lists weekly, surges bids into storm-hit geographies the day hail maps light up, and manages Local Services Ads alongside search. Repair, replacement, and commercial clicks each land on a page built for that job, because one landing page cannot sell three different jobs. Paid buys the surge; roofing SEO holds the ground between storms. Every call is tracked through to signed estimates, so the report shows which keywords produce work, not just phone rings. Management starts at $1,500 monthly, with ad spend separate and always in your own account. Start with a free audit of your current campaigns.

Get Your Free PPC Audit See What's Included

250+ Google Reviews
190+ Clutch Reviews at 5.0
UpCity Top Agency
Google Partner

As Featured In

Where Roofing Ad Budgets Are Won and Lost

Four spend decisions where Egochi separates booked jobs from burned budget.

Broad match is where roofing budgets die

Broad match on repair terms buys DIY searches, job hunters, and homeowners three states away. On clicks this expensive, Egochi builds campaigns on exact and phrase match with negative lists pruned weekly, because in roofing the cheapest click you buy is the one you refuse.

Bids should follow the hail map

Roofing demand is geographic and sudden. When severe weather hits part of your service area, bids in those zip codes should surge within hours while untouched towns pull back. A flat, set-and-forget budget spends the storm week like an ordinary one and misses the cheapest conversions of the year.

LSAs and search ads do different jobs

Local Services Ads charge per lead, sit above everything, and lean on your reviews and dispute handling. Search ads buy the intent LSAs cannot reach, like commercial and insurance-claim queries. Egochi runs both, and knowing which job each does beats pushing one format to do everything.

Signed estimates are the only metric that counts

A cheap lead that never books is expensive. Egochi tracks calls and forms through to signed estimates in your CRM, then moves budget toward the keywords producing actual jobs. Cost per lead falls out of the report; cost per signed estimate decides where the money goes.

Roofing contractor working on a residential roof

What's Inside a Roofing PPC Plan

Waste control Egochi applies at every step from keyword to signed estimate.

Exact-Match Search Campaigns

Egochi builds tightly themed campaigns for repair, replacement, and commercial terms on exact and phrase match, with negative lists tuned every week.
Storm-Geo Bid Surges

Egochi sets bid and budget rules that ramp spend into storm-hit zip codes within hours of severe weather, then step back down as demand normalizes.
LSA Management

Egochi handles Local Services Ads setup and weekly upkeep: review responses, lead disputes, and budget balancing against your search campaigns.
Per-Service Landing Pages

Egochi builds a dedicated page for repair, replacement, and commercial clicks, each written for its buyer, which raises Quality Scores and lowers cost per estimate.
Call Tracking to Signed Estimates

Egochi records, scores, and matches every call and form to outcomes in your CRM, so keywords get judged on jobs booked, not phone rings.
Waste-Line Reporting

Egochi sends a monthly report that names what was cut: the search terms blocked, the zip codes throttled, and where the reclaimed budget went instead.

What AI Search Changes for Roofing Ads

Before a homeowner ever clicks an ad, an assistant may have answered half their questions. They ask AI Overviews whether hail damage means a full replacement, ask ChatGPT what insurance covers after a storm, and ask Gemini or Perplexity which local roofer is licensed and reviewed. Egochi runs roofing PPC with that layer in view, so the clicks you buy meet a company the systems can verify.

Google AI OverviewsChatGPTGeminiPerplexity

Ads convert better beside a verifiable company

A homeowner who saw your company named in an AI answer clicks your ad already half-convinced. Egochi structures your service, service-area, license, and review data so AI Overviews, ChatGPT, Gemini, and Perplexity can identify the company the ad points to.
Landing pages that answer like an assistant

The direct, one-question-one-answer shape that gets pages cited by AI engines is the same shape that converts paid clicks. Egochi writes repair, replacement, and claim landing pages in it, so the page earns citations while it sells.
Reviews carry both auctions and answers

Review volume and recency move Local Services Ads rank and they steer what assistants say about you. The per-job review cadence Egochi runs feeds both at once, one asset doing two jobs.
One report covers paid, organic, and AI

Egochi reports paid performance beside organic and AI visibility, because a homeowner rarely arrives through one door. You see which combination produced the signed estimate, not three vendors each claiming the same job.

How We Take Over a Roofing Ad Account

Account and tracking audit

Egochi pulls your search-term report, quantifies the spend going to searches that could never book a roof, and checks whether calls and forms can be traced to signed estimates at all.
Rebuild by job type

Repair, replacement, and commercial terms get their own campaigns, budgets, and landing pages, built on exact and phrase match with negative lists started from day one.
Storm campaigns parked and ready

Storm-damage campaigns are written, approved, and paused, with geo bid rules attached, so activation after severe weather is a decision that takes minutes, not a build that takes days.
LSA setup and upkeep

Local Services Ads get profile work, a review flow, and weekly dispute filing from Egochi, since the format bills per lead and quietly overcharges accounts nobody manages.
Budget follows signed work

Each month Egochi matches spend to estimates signed in your CRM, cuts the terms that ring phones without booking jobs, and documents every change in plain language.

Fair Questions Roofers Ask About PPC

We tried Google Ads and the calls were junk. Why would this differ?

Junk calls are usually a structure problem: broad match buying DIY and job-seeker searches, no negative lists, and every click dumped on the homepage. The fix is not more budget; it is match-type discipline, per-job landing pages, and weekly pruning. An audit of the old account shows exactly where the junk came from.

Are these click prices even worth paying?

They are priced by what a job is worth. A replacement that nets five figures can carry a click that costs more than most industries pay per lead, as long as the account is not leaking spend on the wrong searches. The math fails when waste runs high, which is why Egochi puts waste control before scaling.

Can we just run Local Services Ads and skip search ads?

LSAs are a strong lead source for residential repair and replacement, and some roofers do run them alone. What they miss: commercial intent, insurance-claim searches, and any control over messaging. Most accounts Egochi manages pair the two, with LSAs taking the simple demand and search covering everything LSAs cannot express.

Should we pause everything in the slow season?

Throttle, not kill. Accounts that go fully dark lose momentum and data, then restart from scratch when storms return. Keeping a small always-on budget for repair terms holds your Quality Score history and keeps the phone warm, while the surge budget stays in reserve for weather.

Common Mistakes to Avoid

Letting broad match run without a weekly search-term review, which quietly buys job applications and DIY questions at replacement-keyword prices.
Sending storm, repair, and commercial clicks to the same homepage and wondering why Quality Scores and conversion rates both sag.
Judging the account on cost per lead while nobody checks which leads signed, so budget flows to keywords that ring phones and book nothing.
Running call extensions around the clock when nobody answers after six, handing paid after-hours callers to the next roofer down the page.
Skipping LSA lead disputes, so out-of-area and wrong-service leads bill at full price month after month.

Paid Search Receipts From the Client Roster

Egochi publishes these numbers from paid and lead-generation engagements across the roster rather than a roofing-only list. Every figure restates the client's published case study, and the trades lead the row because their click economics are the ones a roofer buys into.

A Carpenter's Son Design Company

Custom Carpentry | Search and Paid

A craftsman trade where every order is custom-quoted, the economics of a replacement roof. Egochi ran paid and organic together, and the PPC conversion rate climbed alongside order revenue.
- +80% PPC Conversion Rate Climb
- +85% Custom Order Revenue Rise
- +87% Organic Traffic Increase
See the case study →
Best Plumbing

Plumbing Contractor | Seattle, WA

An urgent-call trade whose visitors either convert in minutes or leave. Egochi rebuilt the site and conversion path every campaign landed on, and inquiries and conversion rate rose across twelve months.
- +50% Conversion Rate Improvement
- +65% Local Inquiry Growth
- +75% Organic Traffic Increase
See the case study →
A+ Lawn Care

Lawn Care Company | Local Home Services

A local trade paying for homeowner attention in a mapped market, the same buy a roofer makes. Egochi built the visibility that turned map presence into measured inquiry growth.
- +60% Customer Inquiry Growth
- +70% Local Map Visibility Lift
- +80% Organic Traffic Increase
See the case study →
Culbertson Law

Family Law Firm | Local Lead Generation

A local practice paying for calls that had to become signed clients, the exact economics of a roofer buying estimates. Egochi tightened targeting and tracking until qualified calls rose and each lead cost less.
- +91% Qualified Calls
- 30% Lower Cost Per Lead
- 52 → 148 Tracked Calls
See the case study →
TriCity National Bank

Community Bank | Wisconsin

A community bank buying trust-heavy local conversions, the same careful buyer a contractor courts. Egochi raised the paid conversion rate on a budget a local business could defend.
- +77% PPC Conversion Rate
- +90% Organic Traffic Surge
- +80% Email Engagement Lift
See the case study →
Ellie Wilde

Fashion Ecommerce | Paid Media

An ecommerce brand whose ads live or die on click-through. Egochi rebuilt creative and targeting until the click-through rate climbed, discipline that transfers straight to roofing campaigns.
- 60% PPC Click-Through Increase
- 100K+ Monthly Organic Visitors
- 45% User Interaction Improvement
See the case study →

See How Egochi Works

A short look at how our team plans, builds, and reports on client work.

Is This Right for You?

This is for you if

You already spend on Google Ads but cannot say which keywords produce signed jobs.
You want spend that surges when storms hit your service area instead of a flat monthly budget.
You sell repair, replacement, and commercial work and want each measured separately.

This may not be the right fit if

You want a promised cost per lead or a guaranteed ad position. Auction prices move; anyone promising a fixed number is guessing.
You cannot answer the phone during a surge. Ads buy calls, and unanswered calls are the most expensive waste of all.

See the work: Home & garden case studies · PPC case studies

What Clients Tell Us

Storm season used to be our only busy time. Now we get steady leads year-round for roof replacements and repairs. Egochi’s local SEO and PPC work has transformed our business.

Kevin Anderson September 2024

More client reviews

The Complete Roofing Program

This page is one part of a five-part program. Each piece works alone and works better together.

Common Questions About Roofing PPC

How much does roofing PPC management cost?

Egochi's roofing PPC management starts at $1,500 monthly, with ad spend separate and billed by Google in your own account. You keep the account and its history if we ever part ways. The audit shows how much of your current spend is recoverable waste before you commit.
Why are roofing keywords so expensive?

Replacement jobs run five figures, so contractors can pay a lot per click and still profit, and national lead sellers bid the same terms to resell your own market back to you. That auction pressure is why Egochi treats match-type discipline and negative lists as more important in roofing than almost anywhere.
How fast can roofing ads ramp up after a storm?

Hours, if the account was built for it. Egochi keeps storm campaigns pre-approved and paused, with landing pages live and bid rules ready, so activation is a switch, not a build. Starting from nothing after the hail means days of setup and ad review while competitors take the calls.
Does AI search change how roofing ads perform?

It changes what happens before the click. Homeowners ask AI Overviews, ChatGPT, Gemini, and Perplexity whether damage needs replacement and which local roofer to trust, then click ads with that answer in mind. Egochi structures your service, license, and review data so those systems verify the company your ads point to.
What should a roofing company look for in a PPC agency?

Ask to see a sample search-term report and what they cut from it; waste control is the whole job at roofing click prices. Ask whether campaigns run on exact and phrase match with weekly negative pruning, whether spend can surge into storm-hit zip codes, and whether the ad account stays yours. Walk away from anyone promising a fixed cost per lead; auction prices move.