Tips To Reduce Your Bounce Rate | Load Time a Ranking Factor

Reduce Your Bounce Rate
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Reduce Bounce Rate

There has been more and more talk of the so-called bounce rate and also there are more tips to reduce your bounce rate, but the truth is that most people simply say it is important without going into the specifics.

What is bounce rate?

For starters, the bounce rate refers to the percentage of your visitors who land on your website and then click the “back” button on their browser before visiting another page or interacting with your content.

In other words, it’s the percentage of people who find your site unappealing or useless to them to the point of simply going back and forgetting about it.

Why is lower bounce rate important?

Needless to say, the lower your bounce rate, the more time people are going to spend on your website and the likelier you are going to be to make some sales, regardless of what you are selling or how you are going about it.

In addition to that, it has to be mentioned that the bounce rate has relatively became one of the many factors search engine algorithms take into account when ranking your website, and reducing that rate will yield you certain SEO benefits.

An average bounce rate is considered to be somewhere around 50% to 59%, a higher than average and potentially problematic ratio would be 60% to 79%, and if it’s above 80%, you will need to make some serious revisions.

In any case, to help you out, here is a look at a few tips to reduce your bounce rate on your website.

How to reduce bounce rate?

Make Content Accessible to Reduce Your Bounce Rate

One of the many reasons people simply turn back from a website and continue their search is because they see no easy and effortless way of finding the information they need.

You should take the time to create displays for your other pieces of quality content on the sidebars, not to mention that you can also insert internal links in the body and at the end of your articles.

The whole point of this is to make your best content easily available to your readers, hopefully keeping them on-board.

Go Easy on the Advertisements

This is one of the vital tips to reduce your bounce rate. Logically, the more advertisements you put up on your website, the higher the chances of having someone click on one of them. However, logic cannot always be applied to online business.

Many people find excessive advertisement to be annoying while they are trying to read articles, so try to place them in such a way so that they do not disturb the content in the slightest bit, which also means getting rid of those annoying pop-ups, especially ones that automatically come up a few seconds after a person has started to read the article there are few things people hate more than this.

Pick the ads you show carefully, for having too many of them will make you look like a spammer to your visitors, and there are few worse things you could do for your bounce rate.

Improve your Loading Speed

Speed and efficiency are what the modern world is all about (at least in some cases), and ensuring that your website loads in the blink of an eye is a good way to keep people on it.

As surprising as it may seem, there are many people out there who don’t even bother with a website if it takes more than a few seconds to load. You can reduce your loading time by clearing up unnecessary lines of code, your cache, dropping any plugins you don’t need, and a few more things you can look up by yourself.

You can even download one of the many WordPress plugins to help you speed up your site.

Be Careful with Outgoing Links

While it’s always good to use other websites as a point of reference, you need to make sure that the link to it is placed at the end of the article, rather than at the beginning or the middle.

This is an excellent tip to reduce your bounce rate, due to the fact that for many visitors, outgoing links are a point of exit, one that takes them to another site, probably never to be seen again.

In addition, make it so that outgoing links are opened up in a new tab rather than in the same one in order to increase the chance for the person to come back to your website after they are done checking out the other ones.

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Posted on March 13, 2018 in Search Engine Optimization

Author: Jobin John

Jobin is the founder & CEO of Egochi, a United States digital marketing agency specializing in SEO and content marketing that helps businesses grow online. He is well known & respected for his expertise in the search engine optimization industry and has helped a huge number of local businesses grow their business.

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