Austin PPC Agency
Google Ads, Meta, and Local Services Ads That Separate B2B Pipeline From Local Service Calls, Reported in Cost per Lead
Egochi is an Austin PPC agency managing Google Ads, Microsoft Advertising, Meta, and Local Services Ads for Central Texas businesses since 2014, with two of our four offices working Austin's own Central clock. Austin runs two very different auctions at once: software and B2B companies buying pipeline at national prices, and local service businesses buying calls from a metro that stretches Round Rock to Buda. Most accounts here quietly pay for both and win neither, because job seekers, students, and the wrong side of the corridor soak up budget nobody screened out. We build accounts that separate those intents from day one, report on what a tracked lead cost, and charge flat management fees with no setup fees on month-to-month plans. Start with a free PPC audit.
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What You Get With Austin PPC Management
Campaign structure here starts with which Austin you sell to. B2B and software accounts get campaigns built for pipeline: tight keyword themes around the problems buyers type, landing pages a technical evaluator will respect, and reporting judged on qualified demos and opportunities, not raw form fills. Local service accounts get the opposite discipline: radius and suburb targeting that decides explicitly whether Round Rock, Cedar Park, Pflugerville, Leander, Kyle, and Buda belong in the plan, ad schedules matched to when your category actually calls, and Local Services Ads run alongside search where the category supports them. Each tier carries its own budget line, so the monthly report can say which campaigns produce and which just spend.
The agreement stays month to month with no setup fees, the management fee is a flat rate set by spend tier, and the ad budget goes from you to Google and Meta directly. You own the ad accounts and every piece of history inside them, so nothing is held hostage if you ever leave.
Why Negative Keywords Are the Local Skill in Austin
Every big Austin employer is also a big Austin search magnet, and the queries around those names are full of people looking for jobs, not vendors. Add tens of thousands of university students researching every product category they will buy at half price somewhere else, and the untended account bleeds budget in a way that never shows up until someone reads the search-term report. We build negative keyword lists for exactly that mix on day one and run weekly search-term passes to catch what the lists miss. The contested categories bite here too: legal clicks in major metros regularly run $100 or more per Google Ads benchmarks, and Texas injury intent carries real auction pressure.
The calendar does the rest. Festival weeks reprice attention downtown for hospitality and events, and we schedule those pushes as timing, never as claimed affiliation. Spring hail season detonates roofing auctions overnight and floods them with out-of-town storm chasers, so the local companies that win it are the ones who built campaigns, reviews, and Local Services Ads standing before the storm. Summer heat makes air conditioning an emergency category for months. Budgets that position ahead of those curves beat flat monthly numbers in nearly every seasonal category, and we schedule them that way from the start.
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Why Choose Egochi As Your Austin PPC Agency
Split-Intent Campaigns, Negatives Tuned to This Market, and Reports That Name What a Lead Cost
Plenty of agencies will run Austin ads from anywhere with one metro-wide geo setting and a fee that scales with your spend. We build paid search for how this market actually behaves: a B2B auction and a local-services auction running through the same city, query pollution from the biggest employers and the university, suburbs that grow by the subdivision, and a calendar that swings from festival weeks to hail season.
From Domain software firms to Buda contractors, the buyers you want are already typing searches. What that means for paid ads:
- 93% of local purchases start with a search per BrightLocal, and in contested Austin categories the top of that first page is paid placement.
- The demand behind those clicks is unusually renewable: transplants keep arriving with no habits yet, and whole categories refill with first-time buyers every month.
- The traps are local: job-seeker and student clicks pollute the queries around every big name, metro-wide targeting quietly buys suburbs your crews never serve, and the contested categories cost real money, legal clicks in major metros regularly run $100 or more per Google Ads benchmarks.
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Campaigns Split by Intent Before Anything Else
A software company buying pipeline and a plumber buying service calls should never share an account structure. B2B campaigns here get problem-language keywords, evaluator-grade landing pages, and reporting judged on qualified opportunities. Local campaigns get radius discipline, call tracking, and cost per booked job. When a business needs both, the two run as separate campaigns with separate budget lines, and the report keeps them honest.
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Negative Keywords Tuned to Austin Query Pollution
Every major employer name here attracts job searches, and the university adds tens of thousands of students researching categories they will never buy locally. We seed negative lists for that mix before launch, then run weekly search-term passes to catch what the lists miss. In Austin, waste discipline is the local skill, and the search-term report is where we prove it.
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The Suburb Call Made Explicitly
The metro stretches from Georgetown and Leander down to Kyle and Buda, and I-35 traffic makes distance real. Every account decides deliberately which suburbs belong: their own tier and budget line if your crews go there, an exclusion if they do not. Metro-wide targeting sounds ambitious and quietly doubles wasted spend for businesses whose trucks never cross the river.
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Budgets Scheduled Around Hail, Heat, and Festival Weeks
Spring hail season spikes roofing auctions within hours and fills them with out-of-town chasers, so we position storm-category clients before the season with steady campaigns and honest landing pages. Summer heat makes HVAC an emergency category for months. Festival weeks reprice downtown attention for hospitality. We scale spend into the season that matters for your category and hold steady budgets for the ones that sell year-round.
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Reports That Lead With Cost Per Lead
Every account reports through GA4, Google Ads conversion tracking, and call tracking, with leads broken out by campaign and by tier. The headline number is what a tracked lead cost, or for B2B accounts what a qualified opportunity cost, never how many impressions the budget bought. You see the same search-term reports we do, and when a campaign is not producing after a fair window, the budget moves.
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Flat Fees With No Setup Fees
Management starts at $1,500 monthly as a flat fee set by spend tier, never a percentage of your budget, so a recommendation to spend more never raises our invoice by itself. There are no setup fees, plans run month to month, and ad spend goes from you to the platforms directly.
We are your partner for turning Central Texas search demand into tracked calls, booked jobs, and pipeline, one intent and one campaign at a time.
Watch Clients Talk About Their Results
"The results are just amazing"
"Egochi is the best"
What Clients Say About Egochi
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Maria Antoinette
Founder, Antoinette Realtors
"Significant increase in leads"
"As a realtor, my business heavily relies on having a strong online presence. Egochi has helped me achieve just that. They have improved my search engine rankings and increased my online visibility. I am seeing a significant increase in leads and conversions. I highly recommend Egochi to any business looking to strengthen their online presence."
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Krispen Culbertson
Sr. Partner, Culbertson Law
"Blown away by the results"
"I was skeptical about investing in digital marketing. But after working with Egochi, I am blown away by the results. They have helped me reach a wider audience and attract more clients to my law firm. The team is professional, knowledgeable and always goes above and beyond to ensure I am satisfied with the services. I highly recommend Egochi to any business looking to expand their reach."
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Justin Tyme
Owner, Reef Side Tattoo
"Couldn't be happier"
"Having an online presence is crucial for attracting new clients for any tattoo shop. Egochi has helped me reach a larger audience and showcase my portfolio in the best light possible. The team is dedicated and knowledgeable, always working to improve my online visibility. I am seeing a noticeable increase in bookings and I could not be happier with the services provided by Egochi."
Put Your Austin Ad Budget to Work
Tap the button below, and snag your free proposal!
Get Free ProposalAustin PPC Services
Paid Media That Knows a Pipeline Click From a Service Call
Every campaign below runs on the same discipline as our PPC management services: tracking wired before launch, weekly search-term passes, and budgets judged on what a tracked lead costs. And when ad budgets extend beyond search and social into AI assistants, ChatGPT advertising is managed by the same team.
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Google Ads Management
Search, Shopping, and Performance Max campaigns structured by intent tier: B2B and software campaigns judged on pipeline, local service campaigns judged on booked jobs, and an explicit decision on every suburb from Round Rock to Buda. Negative lists keep job-seeker and student clicks out of the budget, and Microsoft Advertising joins the mix where desktop B2B demand earns it.
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Meta Ads on Facebook and Instagram
Feed and Reels campaigns for the categories Austin buys with its eyes: restaurants, gyms, med spas, home projects, and events. We build audiences by neighborhood and suburb, retarget the people who already visited, and time creative pushes to the festival weeks and football Saturdays that move this city, as a local business joining the moment, never a claimed affiliate of it.
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Local Services Ads
For Central Texas trades and home services, LSAs sit above every other result and charge per lead instead of per click. We manage the profile, the review cadence that placement leans on, and the lead dispute queue, then pair LSAs with search campaigns for the keywords LSAs cannot reach. In hail-driven categories, an established LSA profile is the credibility out-of-town chasers cannot fake.
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Remarketing and Retargeting
Austin buyers research hard before they commit: a homeowner pricing a foundation repair, an office manager comparing HVAC vendors, a founder shortlisting software. Return campaigns across search, display, and social bring back visitors who did not convert the first time, sequenced instead of one generic reminder.
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PPC Landing Pages
The click is half the job. Our web team builds dedicated landing pages with click-to-call layouts for phone-first trades, quote forms a comparison-shopping Austin buyer will actually finish, and evaluator-grade pages for B2B offers, with conversion rate optimization measured through GA4 and call tracking, not opinion.
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B2B and Seasonal Campaign Structure
B2B accounts selling into the tech economy get steady campaigns judged on pipeline, because a buying committee does not convert the week it clicks. Seasonal accounts get budget moves planned before hail season, the summer heat, and the festival calendar, instead of panicked ones after. Both structures write the plan into the account from the start.
How Your Austin Campaigns Get Managed
Every paid account runs VERTEX Reach™, our 15-step paid-media framework, through five stages tuned to how this corridor searches.
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Map
Keyword and competitor mapping split by intent, B2B pipeline terms against local service terms, spend benchmarks for your category, a seasonality read for your calendar, and a tracking plan that defines what counts as a lead before a dollar moves.
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Build
Campaign architecture per intent tier, the suburb decision made explicitly, negative lists seeded for job-seeker and student pollution, seasonal budget plans written into the account from the start, and landing pages matched to each ad group.
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Launch
Conversion tracking wired and tested before spend starts, then campaigns go live with conservative bids. Ads serve within hours; the first tracked calls usually arrive the same week.
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Refine
Weekly search-term passes, bids and schedules tuned to how each tier converts, ad copy tests that run to significance, and budget shifted toward the campaigns producing tracked leads or qualified pipeline.
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Scale
When cost per lead holds steady, budgets grow into new campaign types, new suburbs, and new platforms in that order, so growth never outruns the tracking that proves it.
VERTEX Reach™ is the paid-media discipline inside the EGOCHI VERTEX™ Growth System, the operating system behind every Egochi engagement.
What Austin PPC Management Costs
Management at Egochi starts at $1,500 monthly as a flat fee set by ad spend tier, separate from the budget you pay Google or Meta directly. Single-location local accounts usually stay near the floor; B2B, multi-platform, and contested-vertical accounts run toward $7,500. Austin auctions price by category more than by city, cheap for a niche local service, national-grade for software and legal, so we size the ad budget to your keywords, not to an average.
There are no setup fees, plans run month to month with no long-term contracts, every tier is published before the first call, and you own the ad accounts outright. The free audit ends with a fixed quote, not a range that grows later.
Is Egochi the Right Fit for Your Austin Ad Budget
Who this is for
- You run a Central Texas business that needs leads sooner than SEO can produce them: a new location, idle crew capacity, or a pipeline target this quarter.
- You compete in a category where every click deserves an accountable plan, the trades, legal, medical, B2B and software, or hospitality, and you want the report to name what a lead cost.
- You want a flat management fee published before the first call, no setup fees, and campaigns built for how this metro splits between intents, suburbs, and seasons.
When we may not be the right fit
- Your budget sits under the realistic floor for your category. A few hundred dollars a month in a contested legal or B2B auction buys data for nobody, and the audit will say so rather than take the fee.
- You have no landing page or conversion tracking yet. Paying for clicks you cannot convert or measure burns budget; that plumbing gets fixed first, then campaigns launch.
- You want promised placements or a locked cost per lead. Auctions move daily, and in hail weeks they move hourly; nobody honest controls them.
Fair Questions Austin Advertisers Ask
Should my Austin campaigns target the whole metro?
Only if your business genuinely serves it. The corridor runs from Georgetown to Buda, and metro-wide targeting quietly buys clicks your crews will never serve, with I-35 making every extra mile expensive in practice. The right answer is a decision, not a default: each suburb gets its own tier and budget line if you serve it, and an exclusion if you do not. Either way, the report shows where your leads actually come from.
Should my management fee be a percentage of ad spend?
We think not, and our own fee structure shows it. A percentage fee pays the agency more every time it tells you to spend more, which is a quiet conflict of interest on every media recommendation. Our fee is a flat rate set by spend tier, published before the first call, so advice about your budget only has to survive one test: whether it lowers your cost per lead.
Can PPC work for a B2B or software company, or is it a local-services tool?
It works for both, run differently. B2B campaigns here target the problem language buyers actually type, send clicks to pages a technical evaluator will respect, and get judged on qualified pipeline over a sales cycle, not on last-click form fills. The mistake is running B2B spend with local-services expectations, or the reverse. We structure and report the two intents separately from day one.
Is it worth bidding during hail season at all?
Yes, if you built the position beforehand. When a storm moves through, roofing and restoration auctions spike within hours and fill with out-of-town lead resellers, and a local company trying to launch campaigns that week pays panic prices for clicks next to strangers. The companies that win storm demand ran steady campaigns already, hold reviews and an established Local Services Ads profile, and simply scale what works.
More Egochi Services in Austin
Paid campaigns rarely work alone. The same team handles search, social, and web design across Central Texas, and what your ads learn feeds all of it:
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Austin Digital Marketing Agency
Every channel, one plan, for the tech, startup, and services economy from downtown to the Domain.
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Austin SEO Company
Rankings and Map Pack visibility for Austin businesses.
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Austin Social Media Agency
Content and paid social that sound like Austin, measured in leads.
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Austin Web Design
Fast, conversion-first sites for Austin firms and service brands.
Results From the Egochi Paid Media Portfolio
These receipts come from paid and multi-channel engagements across the whole Egochi client roster, not an Austin-only list. Where an engagement covered more than one channel, the numbers describe the whole engagement, labeled honestly.
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Culbertson Law
Family Law Firm | Google Ads
A law firm buying some of the most expensive clicks in paid search, the auction pressure Texas injury and family firms feel daily. Tightly themed campaigns, negative keyword discipline, and call tracking tied every ad dollar to signed cases.
- +91% Qualified Calls
- 8 → 41 monthly Signed Cases
- 52 → 148 Tracked Calls
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NY Endodontics Studio
Specialty Dental Practice
A specialty practice paying big-metro medical click prices for emergency and referral searches, the position independent Austin practices hold as the medical district grows. Tightly matched ad groups, negatives, and per-treatment landing pages cut what each new patient inquiry cost.
- -32% Cost per Lead
- +110% Organic Sessions
- +132% GBP Discovery Views
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TriCity National Bank
Community Banking
A community bank competing against national brands for trust-heavy money searches. Paid search ran with landing pages per product line and conversion tracking on applications.
- +77% PPC Conversion Rate
- +90% Organic Traffic
- +80% Email Engagement Lift
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Pro Numb
Health Products Ecommerce
A Shopify Plus brand in a contested niche where paid shopping and search worked alongside the organic program. Clean product feeds, queries sculpted by margin, and the whole engine judged on monthly revenue.
- $2M+ Monthly Revenue
- +340% Organic Traffic
- 47 Featured Snippets
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Grown Brilliance
Luxury Jewelry Ecommerce
A lab-grown diamond retailer bidding against national jewelry advertisers for engagement ring searches. Shopping and search campaigns worked with the organic program, with spend judged on revenue per style, not clicks.
- $200M Annual Revenue
- 160K+ Organic Visits
- +80% Conversion Increase
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Antoinette Realtors
Real Estate Brokerage
A boutique brokerage whose ad spend was reaching browsers instead of buyers, the standard failure mode in real estate paid search, and a familiar one in a market this full of relocating households. Campaigns got rebuilt around buyer keywords, and paid and organic ran one funnel.
- +45% PPC Click-Through Rate
- 4 → 24 monthly Organic Leads
- +60% Local Visibility
The Team Running Your Austin Ad Accounts
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Jobin John
Chief Executive Officer
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Justin Brown
Head of Search Engine Optimization
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Bryan Thomson
Head of Web Design & Development
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Ina Komins
Head of Social Media Marketing
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Kierra Pita
Head of Advertising & Content Marketing
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Patricia Turner
Chief Creative Officer
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William Carter
Chief Digital Strategy Officer
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Andrew Miller
Senior SEO Strategist
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Amy Robinson
Content Marketing Manager
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Betty Harrison
PPC Campaign Specialist
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Anthony Carter
Lead Digital Account Executive
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Amanda Cooper
Social Media Director
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Carol Parker
Senior Client Success Manager
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Barbara Bennett
Email Marketing Lead
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Charles Turner
Technical SEO Analyst
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Brian Sullivan
Creative Director
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Christine Walker
Director of Project Management
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Christopher Brooks
Digital Marketing Strategist
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Daniel Wright
Senior Analytics Specialist
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David Henderson
Lead Content Strategist
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Donna Mitchell
Client Communications Manager
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Elizabeth Foster
Director of Paid Advertising
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Supriya J. John
Brand Experience Specialist
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Emma Scott
Social Media Content Creator
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George Crawford
Technical Solutions Architect
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Jacob Evans
Digital Content Coordinator
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James Anderson
Marketing Automation Specialist
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Jason Palmer
Junior Copywriter
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Jeffrey Reynolds
Paid Media Analyst
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Jennifer Lewis
Community Engagement Specialist
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Jonathan Murphy
SEO Reporting Specialist
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Joseph Morgan
Influencer Marketing Coordinator
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Kenneth Stevens
Digital PR Manager
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Kimberly Harper
Digital Marketing Intern
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Kevin Morris
SEO Outreach Specialist
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Lee Dawson
Junior Web Developer
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Linda Peterson
Email Campaign Coordinator
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Lisa Thompson
Social Media Ads Specialist
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Margaret Bradley
Marketing Operations Lead
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Mark Richards
Data & Insights Analyst
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Mary Kennedy
Senior Copyeditor
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Matthew Clark
Growth Marketing Manager
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Michelle Sanders
Junior Marketing Designer
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Michael Foster
Senior Conversion Rate Specialist
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Nancy Wheeler
Digital Analytics Manager
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Nicholas Pierce
Affiliate Marketing Specialist
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Nicole Adams
Outreach Program Coordinator
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Paul Franklin
Paid Social Campaign Manager
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Richard Barnes
Reputation Management Specialist
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Robert Murphy
Lead Solutions Architect
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Ronald Davis
Marketing Technology Analyst
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Ryan Bell
Paid Media Buyer
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Sandra Gregory
Digital Account Coordinator
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Scott Hopkins
CRM Implementation Specialist
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Shirley Ellis
Customer Insights Manager
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Stephanie Cross
Brand Content Designer
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Steven Greene
Web Analytics Specialist
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Susan Price
Affiliate Campaign Manager
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Thomas Fisher
Lead Technical Architect
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Timothy Nash
Mobile Marketing Strategist
Where Your Austin Ad Accounts Are Managed
Egochi has four offices: New York, Miami, Milwaukee, and Madison. None of them is in Texas, and we say so instead of renting an Austin suite for the website. Our Milwaukee and Madison teams already work your Central clock, so campaign reviews land during your business day, over video with your search-term reports on screen, read together line by line. You always know who manages your money and where they sit.
Common Questions About Austin PPC
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How much does PPC management cost in Austin?
PPC management at Egochi starts at $1,500 monthly as a flat fee set by ad spend tier, separate from the budget you pay Google or Meta directly. There are no setup fees and plans run month to month. Austin click prices vary hard by category, modest for niche local services, national-grade for software and legal, and every management tier is published before the first call.
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What makes Austin PPC different from other Texas markets?
Query pollution and split intent. Job seekers search the same employer and category terms your buyers do, tens of thousands of students research products they will buy elsewhere, and the metro runs a B2B software auction and a local-services auction through the same city. Accounts built for Austin separate those intents, seed negatives for the pollution, and decide suburb by suburb where the budget goes.
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How fast does PPC show results in Austin?
Ads serve within hours of launch and the first tracked calls usually arrive the same week. A fair performance read takes about a month of data, and a settled cost per lead takes closer to three, because bids, negatives, and schedules need conversion history to tune. B2B accounts read slower by nature, since qualified pipeline follows a sales cycle rather than a click.
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Is PPC worth it for Austin service businesses?
Usually yes, because the demand keeps refilling: transplants arrive every month with no habits yet, and one booked roof replacement, signed case, or new patient repays a lot of clicks. The honest exceptions are budgets below the category floor and businesses with no landing page or tracking, and our audit says so instead of taking the fee.
More Answers About Running Ads in Austin
Who owns the ad accounts?
You do, always. Campaigns run inside your own Google Ads, Microsoft Advertising, and Meta accounts, billing goes from you to the platforms directly, and every piece of history stays yours if we ever part ways. An agency that owns your account is holding your data hostage, and it is the first thing we fix when we inherit that setup.
Do you require long-term contracts?
No. Plans run month to month with no setup fees, and we re-earn the retainer every cycle. Paid search shows its numbers quickly enough that a 12-month lock-in protects the agency, not you.
Can you take over an existing Google Ads account?
Yes, and we prefer it. Your conversion history is an asset the bidding systems learn from, so we audit what exists, keep what works, and rebuild only the parts that leak. Wholesale rebuilds that reset learning are usually agency vanity, not strategy.
Do you manage Google Ads and Meta together?
Yes. Search captures the demand Central Texas already types, Meta builds and retargets the audiences around it, and one report shows what each platform costs per tracked lead. Budgets move between platforms based on that number, not on habit.
Do you work outside the city of Austin?
The whole corridor and beyond: Round Rock, Cedar Park, Leander, Pflugerville, Georgetown, and, when your business genuinely serves them, Kyle, Buda, and San Marcos down south. Tier structure means a Round Rock contractor and a downtown firm get different schedules, radii, and budget lines from the same team at the same flat fee.
What tracking do you set up before launch?
GA4, Google Ads conversion tracking, and call tracking, wired and tested before spend starts. Forms, calls, and direction requests each count separately, and B2B accounts add pipeline-stage reporting, so the report can say what a lead cost, not just what a click cost.
Get Your Free Austin PPC Proposal
Find out what your clicks should cost, intent by intent and suburb by suburb, before another quarter of budget leaks away.
Egochi Stats
- 250+ Google Reviews
- 5.0 Clutch Rating
- 12+ Years Experience
- $200M+ Revenue Generated
- 4 US Offices
- 190+ Clutch Reviews