Madison PPC Agency
Google Ads, Meta, and Local Services Ads Managed From Our E Wilson Street Office Downtown
Egochi is a Madison PPC agency managing Google Ads, Microsoft Advertising, Meta, and Local Services Ads for Dane County businesses from our office at 137 E Wilson Street, a short walk from the Capitol Square, since 2014. Madison demand is steadier than most markets, because state government, the university, and the hospital systems keep paychecks moving in every economy, but it is not simple: the audience partly resets every August, and a giant employer in Verona floods some auctions with job-seeker clicks. Every account reports on what a tracked lead cost, management fees are flat with no setup fees, and plans run month to month. Start with a free PPC audit.
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What You Get With Madison PPC Management
Campaign structure here starts with how Dane County actually buys. Downtown and the Capitol Square carry professional-services and legal searches that convert on weekday schedules, from firms serving state agencies to practices near the hospitals. Middleton and University Research Park hold the biotech and B2B buyers with long sales cycles, so they get a corridor tier with steady budgets instead of a citywide setting. Verona and Fitchburg sit in the Epic orbit, where well-paid households buy home services, health care, and remodels. Sun Prairie, Waunakee, and DeForest are the growth suburbs where new subdivisions mean new furnaces, fences, and family dentists. Each tier carries its own budget line, so the monthly report can say which parts of the county produce leads and which just spend.
The agreement stays month to month with no setup fees, the management fee is a flat rate set by spend tier, and the ad budget goes from you to Google and Meta directly. You own the ad accounts and every piece of history inside them, so nothing is held hostage if you ever leave.
Why Madison Auctions Punish Lazy Targeting
Madison clicks generally price below the coastal metros, which is the honest appeal of paid search here. The catch is the query mix. A campus of tens of thousands of students shares your keywords: "apartment" searches mean something different on August 1 than in February, and student-budget clicks can drain a premium remodeler dry. The other trap is employment intent. With Epic, the university, and state government hiring constantly, job-seeker searches bleed into service campaigns, and an unmanaged account pays for clicks from people looking for work, not a vendor. Weekly search-term passes and negative keyword lists from day one are not optional discipline in this market; they are the difference between buying customers and buying noise. The contested categories still bite too: legal clicks in major metros regularly run $100 or more per Google Ads benchmarks, and Madison firms serving injury and family intent feel real auction pressure.
The calendar matters as much as the targeting. August lease turnover concentrates moving, storage, furniture, and cleaning demand into a few loud weeks. Badger football Saturdays move hospitality money on a schedule you can plan for. Winter turns furnaces and frozen pipes into emergencies here the way it does everywhere in Wisconsin. Budgets that position ahead of those curves beat flat monthly numbers in nearly every seasonal category, and we schedule them that way from the start.
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Why Choose Egochi As Your Madison PPC Agency
Geo-Tier Campaigns, a Calendar Built Around August, and Reports That Name What a Lead Cost
Plenty of agencies will run Madison ads from another state with one citywide geo setting and a fee that scales with your spend. We build paid search for how this county actually behaves: a downtown that buys like a government town, a campus that resets the audience every August, a biotech corridor that buys on long cycles, and growth suburbs where the home-services demand actually lives.
From Capitol Square law firms to Sun Prairie contractors, the buyers you want are already typing searches. What that means for paid ads:
- 93% of local purchases start with a search per BrightLocal, and in contested Madison categories the top of that first page is paid placement.
- Madison clicks generally price below the coastal metros, and the paychecks behind them are unusually steady, government, university, and hospital money that keeps spending through downturns.
- The traps are local: student-budget clicks and job-seeker searches pollute unmanaged accounts here, and the contested categories still cost real money, legal clicks in major metros regularly run $100 or more per Google Ads benchmarks.
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Campaigns Built Tier by Tier Across Dane County
Downtown professional and legal searches run weekday schedules. Middleton and University Research Park B2B campaigns get their own corridor tier with steady budgets for long sales cycles. Verona and Fitchburg carry the Epic-orbit household demand, and Sun Prairie, Waunakee, and DeForest get radius targeting for the trades. Every tier has its own budget line, so the report says exactly where leads come from.
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Negative Keywords Tuned to a College Town
A campus this size shares your keywords, and the biggest employers in the county generate constant job-seeker searches. We build negative lists that strip student-budget and employment intent out of service campaigns from day one, then run weekly search-term passes to catch what the lists miss. In Madison, waste discipline is not generic hygiene; it is the local skill.
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Reports That Lead With Cost Per Lead
Every account reports through GA4, Google Ads conversion tracking, and call tracking, with leads broken out by campaign and by geo tier. The headline number is what a tracked lead cost, not how many impressions the budget bought. You see the same search-term reports we do, and when a campaign is not producing after a fair window, the report says so and the budget moves.
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An E Wilson Street Office You Can Visit
We manage campaigns from 137 E Wilson Street, two blocks off the Capitol Square, inside the market we bid on. Call (608) 509-9420 and you reach the Madison line, not a national queue, and you can sit across a table while we walk through your search-term report. Our own Google Business Profile, Egochi Madison SEO Agency, runs from the same office.
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Flat Fees With No Setup Fees
Management starts at $1,500 monthly as a flat fee set by spend tier, never a percentage of your budget, so a recommendation to spend more never raises our invoice by itself. There are no setup fees, plans run month to month, and ad spend goes from you to the platforms directly.
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Budgets That Follow the Madison Calendar
August lease turnover concentrates moving, storage, furniture, and cleaning demand into a few weeks, and the advertisers positioned before it take the calls. Badger Saturdays move hospitality money on a published schedule. Winter makes furnaces and frozen pipes emergencies here like everywhere in Wisconsin. Budgets scale ahead of each curve instead of reacting late.
We are your partner for turning Dane County search demand into tracked calls, booked jobs, and revenue, one geo tier at a time.
Watch Clients Talk About Their Results
"The results are just amazing"
"Egochi is the best"
What Clients Say About Egochi
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Maria Antoinette
Founder, Antoinette Realtors
"Significant increase in leads"
"As a realtor, my business heavily relies on having a strong online presence. Egochi has helped me achieve just that. They have improved my search engine rankings and increased my online visibility. I am seeing a significant increase in leads and conversions. I highly recommend Egochi to any business looking to strengthen their online presence."
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Krispen Culbertson
Sr. Partner, Culbertson Law
"Blown away by the results"
"I was skeptical about investing in digital marketing. But after working with Egochi, I am blown away by the results. They have helped me reach a wider audience and attract more clients to my law firm. The team is professional, knowledgeable and always goes above and beyond to ensure I am satisfied with the services. I highly recommend Egochi to any business looking to expand their reach."
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Justin Tyme
Owner, Reef Side Tattoo
"Couldn't be happier"
"Having an online presence is crucial for attracting new clients for any tattoo shop. Egochi has helped me reach a larger audience and showcase my portfolio in the best light possible. The team is dedicated and knowledgeable, always working to improve my online visibility. I am seeing a noticeable increase in bookings and I could not be happier with the services provided by Egochi."
Put Your Madison Ad Budget to Work
Tap the button below, and snag your free proposal!
Get Free ProposalMadison PPC Services
Paid Media Built for a County That Buys by Neighborhood and Semester
Every campaign below runs on the same discipline as our PPC management services: tracking wired before launch, weekly search-term passes, and budgets judged on what a tracked lead costs. And when ad budgets extend beyond search and social into AI assistants, ChatGPT advertising is managed by the same team.
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Google Ads Management
Search, Shopping, and Performance Max campaigns structured by county tier: weekday downtown professional demand, corridor campaigns for Middleton and University Research Park, and radius-targeted trades in the growth suburbs, with negative lists that keep student and job-seeker clicks out of the budget. Microsoft Advertising joins the mix where desktop B2B demand earns it.
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Meta Ads on Facebook and Instagram
Feed and Reels campaigns for the categories Madison buys with its eyes: restaurants, med spas, gyms, remodels, and events. We build audiences by neighborhood and suburb, retarget the people who already visited, and time creative pushes to football Saturdays, the farmers market season, and the August wave of new arrivals furnishing apartments.
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Local Services Ads
For Dane County trades and home services, LSAs sit above every other result and charge per lead instead of per click. We manage the profile, the review cadence that placement leans on, and the lead dispute queue, then pair LSAs with search campaigns for the keywords LSAs cannot reach.
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Remarketing and Retargeting
Madison buyers research hard before they commit: a homeowner pricing a furnace, a clinic comparing specialists, a lab manager shortlisting vendors, all of them read for weeks. Return campaigns across search, display, and social bring back visitors who did not convert the first time, sequenced instead of one generic reminder.
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PPC Landing Pages
The click is half the job. Our web team builds dedicated landing pages with click-to-call layouts for phone-first trades, quote forms that a careful Madison buyer will actually finish, and conversion rate optimization measured through GA4 and call tracking, not opinion.
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B2B and Seasonal Campaign Structure
Biotech and B2B accounts get steady corridor campaigns judged on pipeline, because a University Research Park buyer does not convert the week she clicks. Seasonal accounts get the opposite: budget moves planned before the August turnover, the first hard freeze, and the football calendar, instead of panicked ones after.
How Your Madison Campaigns Get Managed
Every paid account runs VERTEX Reach™, our 15-step paid-media framework, through five stages tuned to how this county searches.
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Map
Keyword and competitor mapping across the county tiers, spend benchmarks against the real click prices in your category, and a tracking plan that defines what counts as a lead before a dollar moves.
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Build
Campaign architecture per geo tier, negative lists seeded for a college town and an employer-heavy query mix, seasonal budget plans written into the account from the start, and landing pages matched to each ad group.
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Launch
Conversion tracking wired and tested before spend starts, then campaigns go live with conservative bids. Ads serve within hours; the first tracked calls usually arrive the same week.
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Refine
Weekly search-term passes, bids and schedules tuned to how each tier converts, ad copy tests that run to significance, and budget shifted toward the tiers and keywords producing tracked leads.
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Scale
When cost per lead holds steady, budgets grow into new campaign types, new suburbs, and new platforms in that order, so growth never outruns the tracking that proves it.
VERTEX Reach™ is the paid-media discipline inside the EGOCHI VERTEX™ Growth System, the operating system behind every Egochi engagement.
What Madison PPC Management Costs
Management at Egochi starts at $1,500 monthly as a flat fee set by ad spend tier, separate from the budget you pay Google or Meta directly. Single-location accounts usually stay near the floor; multi-platform and contested-vertical accounts run toward $7,500. Because most Madison auctions price below the coastal metros, the ad budget itself usually works harder here, and we would rather size it to your category than to a national average.
There are no setup fees, plans run month to month with no long-term contracts, every tier is published before the first call, and you own the ad accounts outright. The free audit ends with a fixed quote, not a range that grows later.
Is Egochi the Right Fit for Your Madison Ad Budget
Who this is for
- You run a Dane County business that needs leads sooner than SEO can produce them: a new location, idle crew capacity, or a season you cannot afford to miss.
- You compete in a category where every click deserves an accountable plan, the trades, legal, medical, biotech, or B2B, and you want the report to name what a lead cost.
- You want a flat management fee published before the first call, no setup fees, and campaigns built for how this county splits between downtown, the campus, the corridor, and the suburbs.
When we may not be the right fit
- Your budget sits under the realistic floor for your category. Even at Madison prices, a few hundred dollars a month in a contested legal or trades auction buys data for nobody, and the audit will say so rather than take the fee.
- You have no landing page or conversion tracking yet. Paying for clicks you cannot convert or measure burns budget; that plumbing gets fixed first, then campaigns launch.
- You want promised placements or a locked cost per lead. Auctions move daily, and nobody honest controls them.
Fair Questions Madison Advertisers Ask
Is Madison too small a market for paid search to matter?
The opposite, and the payrolls explain why. State government, the university, the hospital systems, and the Epic orbit keep Dane County spending steady through economies that flatten other metros, and the county keeps adding households in Sun Prairie, Waunakee, and DeForest. Steady demand plus below-coastal click prices is a favorable auction, provided the targeting respects how local the buying actually is.
Should my management fee be a percentage of ad spend?
We think not, and our own fee structure shows it. A percentage fee pays the agency more every time it tells you to spend more, which is a quiet conflict of interest on every media recommendation. Our fee is a flat rate set by spend tier, published before the first call, so advice about your budget only has to survive one test: whether it lowers your cost per lead.
Do students ruin Madison ad campaigns?
Only unmanaged ones. Tens of thousands of students share your keywords, which wrecks campaigns priced for homeowner and business budgets, and it is fixable: negative lists for student-budget intent, geo tiers that separate campus from the suburbs, and ad copy that names who the offer is for. For the categories students actually buy, the same demand is an asset, especially in August.
Do I still need paid ads if the Map Pack already sends calls?
Sometimes no, and we will say so in the audit. But the Map Pack rewards proximity, so it sends the customers near your pin and misses the ones in Middleton or Sun Prairie you could serve. Paid campaigns reach the parts of the county your profile never shows for, capture the searches the pack does not trigger on, and give seasonal pushes a throttle organic rankings cannot offer.
More Egochi Services in Madison
Paid campaigns rarely work alone. The same E Wilson Street team handles search, social, and web design across Dane County, and what your ads learn feeds all of it:
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Madison Digital Marketing Agency
Every channel, one plan, run from our E Wilson Street office downtown.
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Madison SEO Company
Rankings and Map Pack visibility for Madison businesses, capitol to campus.
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Madison Social Media Agency
Content and paid social that sound like Madison, measured in leads.
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Madison Web Design
Fast, conversion-first sites for Madison firms, startups, and clinics.
Results From the Egochi Paid Media Portfolio
These receipts come from paid and multi-channel engagements across the whole Egochi client roster, from Wisconsin names like Bank of Sun Prairie, right here in the Madison metro, and TriCity National Bank to national brands, not a Madison-only list. Where an engagement covered more than one channel, the numbers describe the whole engagement, labeled honestly.
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TriCity National Bank
Wisconsin Community Banking
A Wisconsin community bank competing against national brands for trust-heavy money searches, the same fight Madison credit unions and community banks know well. Paid search ran with landing pages per product line and conversion tracking on applications.
- +77% PPC Conversion Rate
- +90% Organic Traffic
- +80% Email Engagement Lift
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Culbertson Law
Family Law Firm | Google Ads
A law firm buying some of the most expensive clicks in paid search, the auction pressure Capitol Square firms feel on injury and family terms. Tightly themed campaigns, negative keyword discipline, and call tracking tied every ad dollar to signed cases.
- +91% Qualified Calls
- 8 → 41 monthly Signed Cases
- 52 → 148 Tracked Calls
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NY Endodontics Studio
Specialty Dental Practice
A specialty practice paying big-metro medical click prices for emergency and referral searches, the position independent Madison practices hold against the hospital systems. Tightly matched ad groups, negatives, and per-treatment landing pages cut what each new patient inquiry cost.
- -32% Cost per Lead
- +110% Organic Sessions
- +132% GBP Discovery Views
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Pro Numb
Health Products Ecommerce
A Shopify Plus brand in a contested niche where paid shopping and search worked alongside the organic program. Clean product feeds, queries sculpted by margin, and the whole engine judged on monthly revenue.
- $2M+ Monthly Revenue
- +340% Organic Traffic
- 47 Featured Snippets
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Grown Brilliance
Luxury Jewelry Ecommerce
A lab-grown diamond retailer bidding against national jewelry advertisers for engagement ring searches. Shopping and search campaigns worked with the organic program, with spend judged on revenue per style, not clicks.
- $200M Annual Revenue
- 160K+ Organic Visits
- +80% Conversion Increase
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Antoinette Realtors
Real Estate Brokerage
A boutique brokerage whose ad spend was reaching browsers instead of buyers, the standard failure mode in real estate paid search. Campaigns got rebuilt around buyer keywords, and paid and organic ran one funnel.
- +45% PPC Click-Through Rate
- 4 → 24 monthly Organic Leads
- +60% Local Visibility
The Team Running Your Madison Ad Accounts
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Jobin John
Chief Executive Officer
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Justin Brown
Head of Search Engine Optimization
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Bryan Thomson
Head of Web Design & Development
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Ina Komins
Head of Social Media Marketing
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Kierra Pita
Head of Advertising & Content Marketing
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Patricia Turner
Chief Creative Officer
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William Carter
Chief Digital Strategy Officer
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Andrew Miller
Senior SEO Strategist
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Amy Robinson
Content Marketing Manager
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Betty Harrison
PPC Campaign Specialist
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Anthony Carter
Lead Digital Account Executive
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Amanda Cooper
Social Media Director
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Carol Parker
Senior Client Success Manager
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Barbara Bennett
Email Marketing Lead
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Charles Turner
Technical SEO Analyst
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Brian Sullivan
Creative Director
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Christine Walker
Director of Project Management
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Christopher Brooks
Digital Marketing Strategist
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Daniel Wright
Senior Analytics Specialist
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David Henderson
Lead Content Strategist
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Donna Mitchell
Client Communications Manager
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Elizabeth Foster
Director of Paid Advertising
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Supriya J. John
Brand Experience Specialist
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Emma Scott
Social Media Content Creator
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George Crawford
Technical Solutions Architect
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Jacob Evans
Digital Content Coordinator
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James Anderson
Marketing Automation Specialist
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Jason Palmer
Junior Copywriter
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Jeffrey Reynolds
Paid Media Analyst
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Jennifer Lewis
Community Engagement Specialist
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Jonathan Murphy
SEO Reporting Specialist
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Joseph Morgan
Influencer Marketing Coordinator
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Kenneth Stevens
Digital PR Manager
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Kimberly Harper
Digital Marketing Intern
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Kevin Morris
SEO Outreach Specialist
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Lee Dawson
Junior Web Developer
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Linda Peterson
Email Campaign Coordinator
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Lisa Thompson
Social Media Ads Specialist
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Margaret Bradley
Marketing Operations Lead
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Mark Richards
Data & Insights Analyst
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Mary Kennedy
Senior Copyeditor
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Matthew Clark
Growth Marketing Manager
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Michelle Sanders
Junior Marketing Designer
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Michael Foster
Senior Conversion Rate Specialist
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Nancy Wheeler
Digital Analytics Manager
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Nicholas Pierce
Affiliate Marketing Specialist
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Nicole Adams
Outreach Program Coordinator
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Paul Franklin
Paid Social Campaign Manager
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Richard Barnes
Reputation Management Specialist
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Robert Murphy
Lead Solutions Architect
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Ronald Davis
Marketing Technology Analyst
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Ryan Bell
Paid Media Buyer
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Sandra Gregory
Digital Account Coordinator
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Scott Hopkins
CRM Implementation Specialist
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Shirley Ellis
Customer Insights Manager
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Stephanie Cross
Brand Content Designer
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Steven Greene
Web Analytics Specialist
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Susan Price
Affiliate Campaign Manager
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Thomas Fisher
Lead Technical Architect
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Timothy Nash
Mobile Marketing Strategist
Egochi Madison SEO Agency
137 E Wilson Street Suite 102, Madison, WI 53703
Our office sits at 137 E Wilson Street on the lake side of downtown, a short walk from the Capitol Square and Monona Terrace, with ramp parking nearby. Clients are welcome to review campaigns in person: bring your last search-term report and we will read it together, line by line.
Madison is one of four Egochi offices, alongside New York, Miami, and Milwaukee, so multi-market ad accounts keep one team and one report.
Common Questions About Madison PPC
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How much does PPC management cost in Madison?
PPC management at Egochi starts at $1,500 monthly as a flat fee set by ad spend tier, separate from the budget you pay Google or Meta directly. There are no setup fees and plans run month to month. Madison click prices generally sit below the coastal metros, so the same ad budget stretches further here, and every management tier is published before the first call.
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What ad budget do Madison campaigns actually need?
Enough clicks to read results, which depends on your category. Most Madison retail and service auctions price moderately, so workable test budgets start lower here than in the big metros. The contested categories are the exception: legal clicks in major metros regularly run $100 or more per Google Ads benchmarks, and August turnover weeks spike the moving and housing auctions. The audit names a floor for your category first.
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How fast does PPC show results in Madison?
Ads serve within hours of launch and the first tracked calls usually arrive the same week. A fair performance read takes about a month of data, and a settled cost per lead takes closer to three, because bids, negatives, and schedules need conversion history to tune. Seasonal categories read fastest inside their season, which is why start timing matters around August and the first freeze.
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Is PPC worth it for Madison service businesses?
Usually yes, because the math favors this market: steady government, university, and hospital paychecks keep demand moving, clicks price below the coasts, and one booked furnace replacement, signed case, or new patient repays a lot of clicks. The honest exceptions are budgets below the category floor and businesses with no landing page or tracking, and our audit says so instead of taking the fee.
More Answers About Running Ads in Madison
Who owns the ad accounts?
You do, always. Campaigns run inside your own Google Ads, Microsoft Advertising, and Meta accounts, billing goes from you to the platforms directly, and every piece of history stays yours if we ever part ways. An agency that owns your account is holding your data hostage, and it is the first thing we fix when we inherit that setup.
Do you require long-term contracts?
No. Plans run month to month with no setup fees, and we re-earn the retainer every cycle. Paid search shows its numbers quickly enough that a 12-month lock-in protects the agency, not you.
Can you take over an existing Google Ads account?
Yes, and we prefer it. Your conversion history is an asset the bidding systems learn from, so we audit what exists, keep what works, and rebuild only the parts that leak. Wholesale rebuilds that reset learning are usually agency vanity, not strategy.
Do you manage Google Ads and Meta together?
Yes. Search captures the demand Dane County already types, Meta builds and retargets the audiences around it, and one report shows what each platform costs per tracked lead. Budgets move between platforms based on that number, not on habit.
Do you work outside the city of Madison?
The whole county and beyond: Middleton, Fitchburg, Verona, Sun Prairie, Waunakee, Stoughton, and the service areas your crews actually cover. Geo-tier structure means a Sun Prairie contractor and a Capitol Square firm get different schedules, radii, and budget lines from the same team at the same flat fee.
What tracking do you set up before launch?
GA4, Google Ads conversion tracking, and call tracking, wired and tested before spend starts. Forms, calls, and direction requests each count separately, so the report can say what a lead cost, not just what a click cost.
Get Your Free Madison PPC Proposal
Find out what your clicks should cost, tier by tier across the county, before you spend another month guessing.
Egochi Stats
- 250+ Google Reviews
- 5.0 Clutch Rating
- 12+ Years Experience
- $200M+ Revenue Generated
- 4 US Offices
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