Madison Web Design
Custom, Conversion-First Websites From Our E Wilson Street Office Downtown
Egochi is a Madison web design company at 137 E Wilson Street, building custom, mobile-first websites for Madison and Dane County businesses since 2014. This is a market that reads everything before it buys, clinicians, researchers, state employees, and grad students who compare every option, so we plan every page of a website design around two jobs: answer the question that brought the visitor, and produce the action the business runs on, a call, a booking, a demo request, or an order. Sites ship to WCAG 2.2 AA accessibility practice, load fast on real phone connections, and stay yours to edit after launch. Pricing is published: custom builds start at $3,500, with no setup fees on ongoing programs. The proof standard is simple. This page is our own work, and you can run it through PageSpeed Insights before you ever call. Start with a free proposal.
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Websites for a City That Researches Before It Buys
Madison buyers do homework. A homeowner in Waunakee pricing a furnace reads three sites before calling one. A patient choosing between an independent clinic and a hospital system checks the provider pages, the reviews, and the booking path. A lab manager in University Research Park vets a vendor's documentation before returning an email. That buying culture punishes vague brochure sites and rewards the ones that publish specifics: real service pages that answer the exact question, real pricing signals, credentials that check out, and a next step that finishes with one thumb. 93% of local purchases start with a search per BrightLocal, and the page that search lands on decides who gets the work.
The calendar here has its own web deadlines. The August lease turnover floods moving, cleaning, storage, and property categories with demand for a few loud weeks, and the sites positioned before it take the bookings. Heating pages need to be live before the first hard freeze, exteriors after storm season, landscaping ahead of spring. We plan builds around that calendar, launch before the surge instead of during it, and keep a care plan behind the site so changed hours and emergency notices go up while they still matter.
Credibility Pages for the Health-Tech and Biotech Corridor
Dane County runs on science and software: the health-tech firms in the Epic orbit, the biotech and lab companies around University Research Park and Fitchburg, and the startups along East Washington. Their websites face vetting most agencies never build for. Buyers and hospital procurement teams check security and compliance pages before a demo. Investors read the product story. And in a county where every tech employer recruits against the same giant, the careers page is a revenue page: candidates vet the team, the work, and the voice before they apply. We build those pages as fast, indexable, direct answers, which is also exactly what Google and AI search tools quote when someone asks who does what you do.
The design bar is real here too. Madison people see polished product design every working day, and a site that looks ten years old reads as a company that might be too. We hold the line with deliberate typography, user experience decisions reviewed as responsive Figma mockups on desktop and phone, and your approval before development starts.
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250+ Reviews
Yelp
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50+ Reviews
FourSquare
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50+ Reviews
Why Choose Egochi As Your Madison Web Design Company
Sites That Survive a Researcher, Pass Speed Tests, and Respect Practical Budgets
Anyone can show you a pretty mockup. What separates web design companies in Madison is what happens after launch: whether a Waunakee homeowner with a dead furnace can reach you in two taps, whether a procurement team at a hospital system takes your compliance page seriously, and whether you can update the site without paying for every comma. We build for those moments, with 12+ years of client work behind the process.
Madison buys from businesses it can find, check, and verify. What that means for your website:
- 93% of local purchases start with a search (BrightLocal), and in a market this well-read, the page that search lands on gets compared against two competitors before anyone calls.
- Demand here moves on two calendars: the Wisconsin one, first freeze to spring thaw, and the campus one, where the August turnover floods moving, cleaning, and property categories for a few weeks a year. The site has to be ready before each surge, not rebuilt during it.
- The health-tech, biotech, and professional side of the county vets vendors, and candidates vet employers, on the website before any meeting, which makes it part of the sales call and part of the recruiting pitch whether you are in the room or not.
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Built to Turn Research Into Calls and Bookings
For contractors, clinics, law offices, and the service businesses that keep Dane County running, the website has one job: produce calls and booked work. We put tap-to-call and booking paths where thumbs expect them, write service pages that answer the exact problem a customer searched, and wire in call tracking so you can see which pages earn their keep.
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Credibility Built for Health-Tech and Biotech
A hospital procurement team or a lab buyer does not care how pretty the homepage is. They want security and compliance answers they can find, product documentation that loads as fast pages, a team page that names real people, and a careers section that recruits in a county where everyone competes for the same talent. We build corridor sites around exactly that checklist.
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Speed You Can Check Right Now
Google calls a Largest Contentful Paint of 2.5 seconds or less good, and we build to clear it on real phone connections, not just office WiFi. Light pages, right-sized images, fast first paint. The claim is checkable: run this very page through PageSpeed Insights before you talk to us.
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Accessibility as Practice, Not Paperwork
In a market anchored by government and a university, accessibility expectations are real, and bolt-on overlay widgets have a poor record. We do the actual work instead: every build ships to WCAG 2.2 AA practice, tested with a keyboard and a screen reader before launch. That is honest engineering, not a legal shield, and we say so plainly.
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Published Pricing and No Setup Fees
Starter builds run $3,500 to $5,000, custom professional sites $8,000 to $15,000, and enterprise scopes start at $20,000. The ranges are published before you ever get on a call, the quote you approve after discovery is the price you pay, and there are no setup fees on Egochi programs.
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A Real Office on E Wilson Street
We work at 137 E Wilson Street, two blocks from the Capitol Square on the lake side of downtown. You can review design mockups across a table instead of a screen share, and calls to (608) 509-9420 reach the team building your site, not a national queue or a reseller.
We build the site, keep it fast and accessible, and wire it to the calls, bookings, and orders your business runs on. And because the SEO, PPC, and social teams sit in the same office, the site and the campaigns pull in the same direction.
Egochi Clients Describe the Results on Camera
"The results are just amazing"
"Egochi is the best"
What Owners Say Once Their Egochi Site Is Live
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Maria Antoinette
Founder, Antoinette Realtors
"The website generates leads every day"
"Egochi's web design team built a beautiful website that actually brings in new clients. The custom design looks professional, loads fast, and I can easily update listings myself. Best investment I've made."
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Krispen Culbertson
Sr. Partner, Culbertson Law
"Our website outperforms all competitors"
"Egochi's proprietary web design services transformed our online presence. The new site ranks higher than competitors, loads in under 2 seconds, and has more than doubled our consultation requests."
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Justin Tyme
Owner, Reef Side Tattoo
"Finally a site that showcases my work"
"Egochi's designers understood exactly what my business needed. The custom website showcases my portfolio beautifully and the booking setup made scheduling so much easier."
Start Your Madison Website the Right Way
Tap the button below, and snag your free proposal!
Get Free ProposalMadison Web Design Services
Built to Turn Research Into Calls, Bookings, and Orders
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Custom Website Design
Custom web design around your brand and your customer paths, never a reskinned theme. Figma mockups come first, so you approve the look on desktop and phone before development starts, and every page is planned around the action it should produce: a call, a booking, a demo request, or a sale.
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WordPress Web Design and Development
WordPress powers 43% of all websites per W3Techs, and it fits most Madison service businesses and practices because your staff can edit pages and post updates without a developer. We build custom themes on the CMS without plugin bloat, so the site stays fast and stays yours.
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Ecommerce Web Design
Stores on Shopify, WooCommerce, and BigCommerce built to sell, with product pages that stay fast under heavy photography and checkouts that finish in a few taps. Egochi is a certified Shopify and BigCommerce partner, and payment, shipping, and inventory tools get wired in and tested end to end.
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Landing Pages for Paid Campaigns
Clicks in Madison legal, medical, and home-services categories cost real money, and sending them to a generic homepage wastes the spend. We build landing pages matched to one ad group and one action, designed for lead generation with quote and booking forms where thumbs expect them, so the page finishes what the ad started.
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Website Care and Maintenance
Care plans start at $150 monthly, month-to-month with no lock-in: software updates, daily backups, monitored hosting, security watching, and small content changes handled fast. When a snowstorm changes your hours or the August rush fills your calendar, the notice goes up while it still matters.
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Rankings-Safe Website Redesigns
A redesign should never cost you your Google positions. Ours run on a migration checklist: every old URL mapped to a 301 redirect, titles and headings carried or changed deliberately, and Search Console watched after launch, so the search engine optimization value your old site earned survives the move.
Every project runs on VERTEX Core™, our 16-step build process from discovery workshop through post-launch support. The full stages, platform details, and package breakdowns live on our web design services page.
What Web Design Costs in Madison
Starter builds run $3,500 to $5,000, custom professional sites $8,000 to $15,000, and enterprise scopes $20,000 to $50,000. Web design is project-priced: you approve a fixed quote after discovery, and that quote is what you pay. There are no setup fees on Egochi programs, and ongoing care plans from $150 monthly stay month-to-month, never a lock-in.
Madison compares before it buys, and a web quote should survive that comparison in the open. What a fair number reflects is scope: page count, custom features like booking flows or documentation libraries, content, and photography. What it should never hide is the price itself. Transparency is why the ranges are published here instead of revealed on a sales call, and why the discovery call exists to size the project honestly rather than to anchor you high.
Is Egochi the Right Fit for Your Madison Website Project
Who this is for
- You run a Madison-area service business, clinic, or firm and want a website that produces calls and booked work you can count, not just a fresher look.
- You build health-tech, biotech, or B2B products, and the website has to hold up when buyers, procurement teams, and candidates vet you before a meeting ever happens.
- You want published pricing, a fixed quote after discovery, no setup fees, and one accountable team from the first mockup through post-launch care.
When we may not be the right fit
- You need a site live this week. Honest custom work takes 2-3 weeks at minimum, and rushed launches skip the testing that keeps sites fast and stable.
- You want the cheapest possible build. Template reskins have their place, but we cannot build to a $500 price and stand behind the result.
- You want a site nobody will touch after launch. In a market where demand moves with the seasons and the semester, stale hours and dead pages cost real work, and we would rather not sign a build that is set up to slide.
Fair Questions Madison Owners Ask Before Hiring a Web Designer
Would a template website be enough for my business?
Sometimes, honestly. A solo operator who needs an online business card can do fine on a quality template. The math changes when the site is a sales channel: booking flows and documentation libraries fight the theme, heavy photography slows it down, and in a market this well-read, your buyer has your competitor open in the next tab. If the website is a brochure, template away. If it wins work, build it properly.
Our last redesign lost our Google rankings. What went wrong?
Almost always a migration failure, not a Google penalty: URLs changed with no 301 redirects, page titles rewritten wholesale, ranking content deleted for looking dated, or a staging noindex tag left on at launch. A rankings-safe redesign maps every old URL before design starts and watches Search Console daily afterward. The new design was never the problem; the move was.
Do we need a Madison agency, or can we hire anywhere?
Code travels fine, and good web designers work everywhere. What a local web design agency adds is knowing how this market buys: that a heating page earns its keep in the first cold week, that the August turnover is a real deadline for half the service economy, and that a Research Park buyer reads documentation before returning a call. It also means mockup reviews across a real table on E Wilson Street, which settles design debates faster than any thread.
Why do web design quotes run from $500 to five figures?
Because the word "website" covers wildly different work. A $500 build is a purchased template with your logo dropped in and hosting resold at a markup that quietly runs for years. A five-figure build carries custom engineering, original content, and testing. Most Madison businesses need neither extreme: our published range starts at $3,500, and the discovery call exists to size the project honestly before anyone quotes anything.
The Rest of Your Madison Growth Team Sits Down the Hall
Your website is where Madison searches, ads, and social clicks land. The other four Egochi services for this market, local SEO through paid campaigns and social, run from the same E Wilson Street office, so the site and the campaigns pull in the same direction.
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Madison Digital Marketing Agency
Every channel, one plan, run from our E Wilson Street office downtown.
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Madison SEO Company
Rankings and Map Pack visibility for Madison businesses, capitol to campus.
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Madison PPC Agency
Paid campaigns sized for Madison budgets and tracked to booked work.
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Madison Social Media Agency
Content and paid social that sound like Madison, measured in leads.
Website Results From the Egochi Client Roster
These engagements come from the whole Egochi client roster, with Wisconsin names like Bank of Sun Prairie, from right here in the Madison metro, plus Menards and TriCity National Bank where the work was Wisconsin work. Where a project covered more than one channel, the numbers describe the full engagement, labeled honestly.
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Menards
Wisconsin Home Improvement Retail
An Eau Claire-headquartered home improvement retailer with a catalog deep enough to break careless builds. The storefront redesign paired category-level structure with disciplined page weight, and the numbers followed.
- +245% Traffic
- +180% Conversions
- 2.3s Load Speed
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TriCity National Bank
Wisconsin Community Banking
A Wisconsin community bank whose site had to earn trust against national brands, the position every local bank and credit union in Dane County knows. Search, paid, and email ran as one plan on a platform built to convert cautious visitors.
- +90% Organic Traffic
- +77% PPC Conversion Rate
- +80% Email Engagement Lift
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Corcoran Group
Real Estate
A real estate brand whose listing pages carried beautiful, heavy imagery. Core Web Vitals work on templates and media pipelines made the pages fast, and search traffic followed.
- 3.4s → 2.1s LCP
- 340ms → 195ms INP
- +120% Organic Traffic
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Culbertson Law
Law Firm
A law practice whose site had to convert cautious, high-stakes visitors, the same test Capitol Square firms face. A compliance-aware build paired with search work turned rankings into consultation calls the firm could count.
- +156% Organic Traffic
- +91% Qualified Calls
- 9 → 2 Map Pack Position
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New York Endodontics Studio
Specialty Dental Practice
A specialty practice competing against hospital systems for the same patients, the exact position independent Madison clinics hold. A faster patient-first site and profile work grew sessions and cut what each new lead cost.
- 110% Organic Sessions Lift
- 132% GBP Discovery Views
- 32% Lower Cost per Lead
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Mellow Mushroom
Restaurant Chain
A restaurant brand that needed local searches to end in orders, not scrolling. Location pages and a faster ordering path did the work, the same pattern State Street and Monroe Street restaurants need.
- +312% Local Traffic
- +245% Online Orders
- Top 3 Local Pack
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Cozy Art Land
Local Studio
A local studio whose growth ran through its booking path. A faster site and a cleaned-up Google Business Profile turned lookers into scheduled visits, the mobile-first conversion pattern we build for service businesses everywhere.
- +60% Bookings
- +75% GBP Website Clicks
- +120% Organic Sessions
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Pitchfork Media
Music Publishing
A publisher whose pages carry dense media at serious traffic scale. Performance work cut load times sharply, and readers stayed longer, proof that speed work pays at any size.
- 2.6M Monthly Visitors
- -60% Load Time
- +320% Engagement
Meet the Team Behind Your Madison Build
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Jobin John
Chief Executive Officer
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Justin Brown
Head of Search Engine Optimization
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Bryan Thomson
Head of Web Design & Development
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Ina Komins
Head of Social Media Marketing
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Kierra Pita
Head of Advertising & Content Marketing
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Patricia Turner
Chief Creative Officer
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William Carter
Chief Digital Strategy Officer
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Andrew Miller
Senior SEO Strategist
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Amy Robinson
Content Marketing Manager
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Betty Harrison
PPC Campaign Specialist
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Anthony Carter
Lead Digital Account Executive
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Amanda Cooper
Social Media Director
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Carol Parker
Senior Client Success Manager
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Barbara Bennett
Email Marketing Lead
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Charles Turner
Technical SEO Analyst
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Brian Sullivan
Creative Director
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Christine Walker
Director of Project Management
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Christopher Brooks
Digital Marketing Strategist
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Daniel Wright
Senior Analytics Specialist
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David Henderson
Lead Content Strategist
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Donna Mitchell
Client Communications Manager
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Elizabeth Foster
Director of Paid Advertising
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Supriya J. John
Brand Experience Specialist
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Emma Scott
Social Media Content Creator
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George Crawford
Technical Solutions Architect
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Jacob Evans
Digital Content Coordinator
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James Anderson
Marketing Automation Specialist
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Jason Palmer
Junior Copywriter
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Jeffrey Reynolds
Paid Media Analyst
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Jennifer Lewis
Community Engagement Specialist
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Jonathan Murphy
SEO Reporting Specialist
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Joseph Morgan
Influencer Marketing Coordinator
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Kenneth Stevens
Digital PR Manager
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Kimberly Harper
Digital Marketing Intern
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Kevin Morris
SEO Outreach Specialist
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Lee Dawson
Junior Web Developer
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Linda Peterson
Email Campaign Coordinator
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Lisa Thompson
Social Media Ads Specialist
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Margaret Bradley
Marketing Operations Lead
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Mark Richards
Data & Insights Analyst
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Mary Kennedy
Senior Copyeditor
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Matthew Clark
Growth Marketing Manager
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Michelle Sanders
Junior Marketing Designer
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Michael Foster
Senior Conversion Rate Specialist
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Nancy Wheeler
Digital Analytics Manager
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Nicholas Pierce
Affiliate Marketing Specialist
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Nicole Adams
Outreach Program Coordinator
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Paul Franklin
Paid Social Campaign Manager
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Richard Barnes
Reputation Management Specialist
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Robert Murphy
Lead Solutions Architect
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Ronald Davis
Marketing Technology Analyst
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Ryan Bell
Paid Media Buyer
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Sandra Gregory
Digital Account Coordinator
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Scott Hopkins
CRM Implementation Specialist
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Shirley Ellis
Customer Insights Manager
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Stephanie Cross
Brand Content Designer
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Steven Greene
Web Analytics Specialist
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Susan Price
Affiliate Campaign Manager
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Thomas Fisher
Lead Technical Architect
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Timothy Nash
Mobile Marketing Strategist
Common Questions About Madison Web Design
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How much does web design cost in Madison?
Most Madison business sites run $3,500 to $5,000 for a starter build, $8,000 to $15,000 for a custom professional site, and $20,000 and up at enterprise scope. Egochi publishes these ranges before the first call, charges no setup fees on ongoing programs, and quotes a fixed figure after discovery, so the number you approve is the number you pay.
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How long does a Madison web design project take?
Starter sites take 2-3 weeks, custom professional builds 4-6 weeks, and larger ecommerce or documentation-heavy projects 8-12 weeks. Plan around your season: a heating or moving-services site should launch before demand spikes, not during the rush, and anything selling to students or new arrivals should be live and indexed before the August turnover.
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Which platform should a Madison business build on?
WordPress suits most Madison service businesses and practices because staff can edit pages without a developer, and it powers 43% of all websites per W3Techs. Shopify fits stores that sell online. The label matters less than the build quality: a fast, mobile-first site on either platform beats a bloated build on both, and we recommend after discovery, not before.
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Who is the best web design company in Madison?
The honest answer depends on your industry and budget. Look for a website design company with a real local office, published project pricing, a portfolio you can verify, and pages you can test yourself in PageSpeed Insights. Egochi has built custom websites for Madison and Dane County businesses since 2014, now from E Wilson Street downtown, with 250+ Google reviews and pricing published up front.
Egochi Madison SEO Agency
137 E Wilson Street Suite 102, Madison, WI 53703
Our office is at 137 E Wilson Street, Suite 102, on the lake side of downtown, a short walk from the Capitol Square and Monona Terrace with ramp parking nearby. Bring your current site to the first meeting: reviewing it together on a phone across a table beats any screen share, and the people in the room are the ones who will build it.
Madison is one of four Egochi offices, alongside New York, Miami, and Milwaukee, so a build that spans markets keeps one team and one report.
Get Your Free Madison Web Design Proposal
A fast, accessible Madison website priced in the open and wired to the calls, bookings, and orders your business runs on.
Egochi Stats
- 250+ Google Reviews
- 5.0 Clutch Rating
- 12+ Years Experience
- $200M+ Revenue Generated
- 4 US Offices
- 190+ Clutch Reviews